Rebecca (Boroff) Suhy Email & Phone Number

Dedicated to changing the lives of food allergy families through education, awareness, research and advocacy.

Expert in strategic marketing communications. Seasoned professional with high profile experience in agency, corporate and non-profit settings. I create secure business relationships through unique capabilities such as serving as public relations and social media extensions to various agencies nationally, as well as managing clients directly and offering full range marketing communications capabilities.- Account Management - Public Relations Strategy Development, Management and Implementation- Social Media Strategy Development, Management and Implementation- Traditional and Digital Advertising Campaign Development and Management- Web Development and Management - Brand Development- Media Relations- Video and Photo Shoot Production- Press Release, Article, Feature and Business Writing- Marketing Copy Development- Focus Group Moderation

-Management of public relations and marketing communications campaigns for high tech organizations and higher education institutions.-Managed technical client FLIR Systems’ marketing communications programs that resulted in a PRSA Cleveland Rocks award.-Orchestrated media relations efforts for client University of Phoenix Cleveland campus with successful articles and spots appearing in local Northeast Ohio media.-Developed a multitude of web marketing strategies for clients Weatherchem, PerceptIS and Kennedy Group including web design, social media, search engine optimization and pay-per-click programs.-Coordinated and implemented various trade media tours in large markets New York and Chicago.-Wrote and placed consumer focused, as well as advance level technical articles for clients.-Partnered in the creative development and production of advertisements, videos and websites.-Maintained a leading role in the outreach, presentation and acquisition of new business.

-Responsible for more than two million dollar marketing communications budget-Managed all trade show activities for the commercial vehicle wheel division of Alcoa Wheel -Products including, but not limited to booth production and set-up, show logistics, and promotional and media opportunities-Created and implemented media strategy for community relations initiative at all major trade shows. Received 100 percent media coverage in all locations, including large markets Las Vegas and Dallas-Designed and executed proactive and reactive public relations activities for the commercial vehicle wheel division such as increasing press coverage of new product introductions and company news by producing national media tours, press conferences and special press events; drafting and disseminating press releases, media alerts and producing product testimonials; developing and maintaining relationships with media in multiple industries, and conducting relevant research to recognize new stories and enhance opportunities-Served as division spokesperson-Supervised photo shoots for all advertisements, products and applications, and maintain and update library of images and additional materials for marketing use-Partnered with commercial vehicle wheels sales and marketing teams to identify, create, and review collateral and other marketing materials -Lead relationship with advertising agency for marketing campaign deployment-Directed suppliers and internal departments to ensure proper execution of campaign materials-Designed tools and reporting mechanisms for marketing and communications metrics, as well as manage and track marketing communications budget

-Authored, designed, edited, and executed Cleveland Works location internal communications including print and video newsletters, closed circuit television network, corporate reports, staff meetings, email distribution, and bulletin boards-Orchestrated Cleveland community relations initiatives including Alcoa Foundation annual grant cycle, United Way campaigns, the placement of executives on local organizational boards, special events, and media relations-Served as spokesperson for public relations efforts for Cleveland Works including, but not limited to proactive media relations, editorial opportunities, award submissions, and employee recognition opportunities-Executed national public relations tours and press conferences -Partnered with regional Alcoa North American Public Strategist to develop and maintain relationships with local government officials and community leaders-Directed Cleveland Works Life! committee and managed employee-related community, education/environment, and social events-Participated in business leader meetings and on various committees to identify opportunities for communications

-Launched client PepsiCo health initiative by orchestrating national press conference that was successfully attended by renowned media outlets such as the Wall Street Journal and Chicago Tribune.-Orchestrated media relations efforts for client Quaker Oatmeal with successful spots appearing on the Today Show.-Managed retail client Big Lots’ national seasonal media campaigns that resulted in more than 30 hits per pitch and an IABC award.-Organized various consumer and trade media tours.-Authored advanced level news releases, pitch letters, media alerts, feature articles, case studies, and press kit materials for various clients.-Responded to requests for proposals and participated in acquiring new business.-Supervised Account Executives, Assistant Account Executives, Account Coordinators, and Interns.

-Authored, edited and designed various internal and external publications and website-Managed national and local, consumer and trade, print, broadcast, and radio media relations-Orchestrated community events and other special projects-Provided detailed tours of University Circle-Created annual marketing plan for University Circle Incorporated-Co-chaired the University Circle Public Relations Advisory Council (PRAC)-Generated media lists, query letters, article placements, interview arrangements, and media follow-up for all projects-Supervised departmental intern

-Wrote national newsletters, brochures, news releases, feature articles, case studies, press kit materials, and ad copy for clients Moen Incorporated, Lincoln Electric Company, and Sherwin-Williams Automotive Services-Created annual marketing plan for automotive refinishing industry-Maintained quality relationships with national and local, consumer and trade print, and broadcast media-Coordinated special media events for client Moen Incorporated at national trade shows -Orchestrated grand opening and garnered media attention for local sports entertainment facility-Facilitated 150th Anniversary celebration for local private high school, Hathaway Brown-Developed media lists, query letters, article placements, interview arrangements, and media follow-up for all clients-Clipped media hits for all clients and developed monthly analysis reports

-Developed and maintained an on-going relationship with the media-Wrote press releases and public service announcements-Coordinated special events and programs for outside groups/prospects-Researched, wrote, and edited the internal newsletter -Sought out partnerships for greater visibility and awareness of Judson-Maintained tear sheets, articles/PR mentions, video clips and on-air promos for year-end recap

Education record

Activities and Societies: Alpha Xi Delta, WMSU, Miami Alumni Newsletter

Education record