Becky Tasker Email & Phone Number

Toronto, ON, CA

Provo, UT And Seattle, WA, US

Provo, UT And Seattle, WA, US

Lead a best-in-class growth team of ~30, responsible for the website (SEO/SEM, CRO) and development, lifecycle and engagement marketing (email, webinars), omni-channel and digital journeys based on holistic data sets (including account-based), the marketing technology stack, and integrated campaigns.

Provo, UT And Seattle, WA, US

-Led 16 marketers across Global Digital (website, website development, SEO, conversion rate optimization, paid media, email/crm, account-based-marketing), with continued pipeline growth: +155% in 2020, +120% in 2021-Created the online/digital event ecosystem, leading 4+ major online events for $80M+ in pipeline and 50k+ registrants across all events-Led.

Provo, UT And Seattle, WA, US

-Evolved the Event & Field Marketing teams from ad-hoc events to unified territory frameworks with sales and data-driven strategy, resulting in +204% YOY increases for NA Enterprise pipeline and +33% YOY increase for close-won; Included the building of program strategy, people assignment, and project management-Led team of 2 Account-Based Marketers, 4.

Provo, UT And Seattle, WA, US

-Created and launched the account-based marketing (ABM) program by designing a team, tech stack/infrastructure, and data strategy -Designed RFP process for ABM vendor comparison and selection-Launched Qualtrics' first targeted digital campaigns, resulting in 100% higher engagement and 94% more opportunities than normal campaigns-Launched Qualtrics' direct.

San Jose, CA, US

• Manage strategic insights + marketing team of up to six to deliver insights, recommendations, and strategies to the Adobe Experience Cloud Business Unit
• Create and oversee global program management function, including the introduction of project management tools, agile, and business requirements
• Identify and develop go-to-market strategies and products to deliver account-based data, including an internal email program
• Develop roadmaps associated with each managed product to improve usage and deliver ongoing improvements over 12-18 months

San Jose, CA, US

• Overview: As Senior Manager/Managing Analyst on Adobe Digital Insights, I manage a team of data analysts and data scientists to develop unique business, consumer and marketing insights in report form (often delivering.
• Acting Adobe spokesperson for written and broadcast coverage for Adobe Digital Insights reports. Featured in US outlets including: The Associated Press, Forbes, Fortune, CNET, CNBC, Business Insider, Tech Crunch.
• Liaise with Adobe's public relations, content, marketing, demand and industry strategy teams to synthesize big data and develop story lines that resonate with business, consumer, and marketing stakeholders.
• Create story lines/reports and present to C-Suite execs and key conferences such as Adobe Summit.
• Managed team of analysts for the 2017 ADI Holiday Report, resulting in +9000% increases in press coverage YOY.
• Strategize new opportunities for report creation that bring most impact to Adobe's business by developing relationships with internal stakeholders; execute on new ideas to bring strategies from ideation phase to final.

Austin, Texas, US

• During my time at Responsys (subsequently acquired by Oracle), I was responsible for strategic consulting for several retail accounts utilizing the Responsys platform. Using my client's own data, I crafted customized.
• Managed and consulted up to 12 accounts simultaneously, including key brands such as Verizon Wireless, Abercrombie & Fitch, Sears, Pier 1 Imports, JCPenney
• Upsold consulting services and products for several accounts, including a 78% year-over-year increase for key account
• Evaluated and analyzed email marketing strategies and programs; identified gaps using data analysis to create customized strategies to enhance client's email marketing performance
• Developed strategies to create automated and personalized lifecycle email and cross-channel campaigns for improved relevance, efficiency, and revenue
• Crafted presentations detailing strategies and successes for each client; presented results and consulted for C-suite level executives

Midvale, UT, US

• As the Senior Email Marketing Manager and Director of Email, I organized and managed the retail email program for Overstock.com, accounting for roughly $300 million in revenue per year. As Director, I managed several.
• Manage email testing strategy and prioritization, define testing requirements, and define/optimize future tests based on performance
• Act as email product manager and implement new functionality for the email program, including triggered and transactional campaigns
• Prioritize and manage email development projects from conception to implementation
• Investigate and develop implementation plans for new email marketing technology, such as responsive design and mobile optimization
• Define, prioritize and manage roadmap for the email marketing channel, including broadcast campaign optimization and email automation

Midvale, UT, US

• Manage and maintain email development projects for Overstock.com; oversee launch of new email products by working closely with internal and external resources
• Develop and implement behavioral, triggered, and API-driven email and treatment series to improve relevancy, personalization, and timelines
• Oversee email testing optimization ideas and implementation; recommend new ideas based on industry trends and knowledge
• Coordinate with directors and executives to implement new campaigns and support other business owners
• Manage relationship with Overstock.com's deliverability partner; work in conjunction with partner to consistently improve the email program's delivered percentage
• Directly manage Overstock's email marketing team, consisting of up to 8 team members at a time

Midvale, UT, US

• Oversee strategic development, creation and implementation of life-cycle and triggered marketing campaigns, accounting for ~25% of total email sales and net profit per year
• Analyzed, created, and implemented new automated email campaigns based on consumer behavioral data with increased open, click-through, and profitability metrics
• Researched and applied email marketing best practices to marketing campaigns
• Managed triggered email tests according to various engagement and profitability metrics
• Improved email marketing relevancy, personalization, and timeliness with creation of various automated campaigns

Midvale, UT, US

• Managed and trained a team of five people to executive and deliver multiple broadcast email marketing campaigns, often garnering over a million dollars in top-line sales
• Continuously improved email relevance, segmentation, timeliness, usability, design, deliverability, and customer experience through innovative ideas and testing
• Evaluated new technology and options for email sending systems; worked with technical teams to implement new programs and features
• Collaborated with the promotions, social media, and merchandising teams to increase site traffic and email engagement
• Responsible for overall send strategy of broadcast and promotional emails
• Improved operational inefficiencies and decreased email campaign completion time

Midvale, UT, US

• Lead team to ensure on-time completion of email marketing campaigns
• Completed ad-hoc email marketing campaigns at the request of directors or executives
• Worked with team to manage inception and implementation of new marketing ideas
• Coordinated with other marketing departments to ensure 100% accuracy and completion of email marketing campaigns

Midvale, UT, US

• Coordinated with internal departments, web designers, and team members to create email marketing campaigns responsible for hundreds of thousands of dollars in profit
• Collaborated with merchandising departments and promotions team to improve merchandise selection, coupon offers, and list relevancy
• Worked with team to develop new creative ideas, concepts, offers, and messaging to increase subscriber interaction and customer retention rate

Salt Lake City, Utah, US

• Supervised and deployed over 100 employees at events with 45,000+ patrons
• Worked with external departments, such as the police, fire department, and security vendors to ensure safety and event success
• Assisted guests and resolved various complaints during events held at the stadium
• Developed event information sheets to be distributed to employees at the beginning of events
• Managed employee payroll on KRONOS

Bs, Business Marketing

Associates Degree, General Studies