Lead a best-in-class growth team of ~30, responsible for the website (SEO/SEM, CRO) and development, lifecycle and engagement marketing (email, webinars), omni-channel and digital journeys based on holistic data sets (including account-based), the marketing technology stack, and integrated campaigns.

-Led 16 marketers across Global Digital (website, website development, SEO, conversion rate optimization, paid media, email/crm, account-based-marketing), with continued pipeline growth: +155% in 2020, +120% in 2021-Created the online/digital event ecosystem, leading 4+ major online events for $80M+ in pipeline and 50k+ registrants across all events-Led public-facing transformation for the Qualtrics IPO in 2021, and again for the Clarabridge acquisition in 2021; Collaborated across 5+ departments to ensure full integration and launch-Launched new integrations for sales and marketing, including account-based vendor expansion to sales (+27% increase in sales-driven pipeline generation) and automated direct mail to SDRs

-Evolved the Event & Field Marketing teams from ad-hoc events to unified territory frameworks with sales and data-driven strategy, resulting in +204% YOY increases for NA Enterprise pipeline and +33% YOY increase for close-won; Included the building of program strategy, people assignment, and project management-Led team of 2 Account-Based Marketers, 4 Field Marketers, and 3 Event Marketers; Grew team from 9 to 14 during tenure (incl. the addition of Industry Marketing)-Created Industry Marketing, with a focus on Education and Government with specific Digital, SDR, and Field motions. Total marketing pipeline increased 700% (new program) in 6 months, and achieved +377% higher engagement vs. untargeted campaigns.-Built Enterprise SDR motion, and increased outbound SDR performance by 371% more opps, and 77% more pipeline for physical/3rd part event activities, with specific SDRs achieving between 800-4800% over quota.-Launched ABM technology pilot with SDR and Sales organization, resulting in 57% increase in contacts worked, 180% increase in new opps, and 203% increase in pipeline generated -Led the VIP and Field Marketing workflows for X4 2020 (16k+ attendees) by creating executive-focused tracks, lounges and content; Developed Sales Village/Pre-Event engagement for attendees and sales; Transformed X4 physical into virtual interactions due to COVID-19 through high touch ABM direct mail-Individually managed the largest sales territory in North America and executed field events, accounting for $1M+ in net new pipeline and $5M+ in deal acceleration; Hired individual contributor to own territory in April 2020-Launched first 1:1 and 1:few ABM campaigns specifically designed for Strategic Accounts, resulting in $2M+ pipeline

-Created and launched the account-based marketing (ABM) program by designing a team, tech stack/infrastructure, and data strategy -Designed RFP process for ABM vendor comparison and selection-Launched Qualtrics' first targeted digital campaigns, resulting in 100% higher engagement and 94% more opportunities than normal campaigns-Launched Qualtrics' direct mail program and technical integration, increasing executive invite response/attandance for key programs by ~200%

• Manage strategic insights + marketing team of up to six to deliver insights, recommendations, and strategies to the Adobe Experience Cloud Business Unit• Create and oversee global program management function, including the introduction of project management tools, agile, and business requirements• Identify and develop go-to-market strategies and products to deliver account-based data, including an internal email program• Develop roadmaps associated with each managed product to improve usage and deliver ongoing improvements over 12-18 months

Overview: As Senior Manager/Managing Analyst on Adobe Digital Insights, I manage a team of data analysts and data scientists to develop unique business, consumer and marketing insights in report form (often delivering 3 major reports per quarter across several industry categories including Retail, Travel, Media & Entertainment, Digital Video/TVE, Mobile, and Healthcare). I also oversee the project management piece of report creation and deployment and identify areas of opportunity and improvement to scale the reports and insights across internal and external teams. In addition, I am responsible for synthesizing data insights into discernible story lines that are delivered to the press or C-Suite executives across the globe. • Acting Adobe spokesperson for written and broadcast coverage for Adobe Digital Insights reports. Featured in US outlets including: The Associated Press, Forbes, Fortune, CNET, CNBC, Business Insider, Tech Crunch, MarketWatch, AdWeek, and KGO Newstalk. Featured in International outlets including: MuMbrella, The Indian Express, and Get Connected TV/Radio.• Liaise with Adobe's public relations, content, marketing, demand and industry strategy teams to synthesize big data and develop story lines that resonate with business, consumer, and marketing stakeholders.• Create story lines/reports and present to C-Suite execs and key conferences such as Adobe Summit.• Managed team of analysts for the 2017 ADI Holiday Report, resulting in +9000% increases in press coverage YOY.• Strategize new opportunities for report creation that bring most impact to Adobe's business by developing relationships with internal stakeholders; execute on new ideas to bring strategies from ideation phase to final release.• Develop project management tools and resources to identify areas of opportunity and establish repeatable processes for scalability and quick execution.• Create and implement process improvements to ensure 100% accuracy in report story lines and data.

During my time at Responsys (subsequently acquired by Oracle), I was responsible for strategic consulting for several retail accounts utilizing the Responsys platform. Using my client's own data, I crafted customized recommendations and roadmaps to help enhance their email, digital marketing, and omnichannel efforts throughout an ongoing engagement. My clients earned upwards of $500,000 in incremental ROI from my data analysis and recommendations.• Managed and consulted up to 12 accounts simultaneously, including key brands such as Verizon Wireless, Abercrombie & Fitch, Sears, Pier 1 Imports, JCPenney• Upsold consulting services and products for several accounts, including a 78% year-over-year increase for key account• Evaluated and analyzed email marketing strategies and programs; identified gaps using data analysis to create customized strategies to enhance client's email marketing performance• Developed strategies to create automated and personalized lifecycle email and cross-channel campaigns for improved relevance, efficiency, and revenue• Crafted presentations detailing strategies and successes for each client; presented results and consulted for C-suite level executives• Speaker at Modern Marketing Experience, 2015 - Las Vegas, Nevada

As the Senior Email Marketing Manager and Director of Email, I organized and managed the retail email program for Overstock.com, accounting for roughly $300 million in revenue per year. As Director, I managed several cross-functional teams (systems administrators, Teradata DBAs, developers) as well as my immediate team to ensure successful delivery of promotional emails (upwards of 90 per week) and creation of automated, lifecycle emails (over 100 triggers and segments). I acted as product manager, project manager, email director and managed the entire email marketing program from start to finish. • Manage email testing strategy and prioritization, define testing requirements, and define/optimize future tests based on performance• Act as email product manager and implement new functionality for the email program, including triggered and transactional campaigns• Prioritize and manage email development projects from conception to implementation• Investigate and develop implementation plans for new email marketing technology, such as responsive design and mobile optimization• Define, prioritize and manage roadmap for the email marketing channel, including broadcast campaign optimization and email automation• Spearhead internal communication, collaboration, and process improvement between various internal departments by opening additional lines of communication• Manage software integration with new partners to ensure proper functionality is achieved and maintained• Manage relationships with external resources, including Overstock.com's email service provider and deliverability partners; investigate potential partners and opportunities• Directly manage Overstock's email marketing team, consisting of up to 8 team members at a time

• Manage and maintain email development projects for Overstock.com; oversee launch of new email products by working closely with internal and external resources• Develop and implement behavioral, triggered, and API-driven email and treatment series to improve relevancy, personalization, and timelines• Oversee email testing optimization ideas and implementation; recommend new ideas based on industry trends and knowledge• Coordinate with directors and executives to implement new campaigns and support other business owners• Manage relationship with Overstock.com's deliverability partner; work in conjunction with partner to consistently improve the email program's delivered percentage• Directly manage Overstock's email marketing team, consisting of up to 8 team members at a time

• Oversee strategic development, creation and implementation of life-cycle and triggered marketing campaigns, accounting for ~25% of total email sales and net profit per year• Analyzed, created, and implemented new automated email campaigns based on consumer behavioral data with increased open, click-through, and profitability metrics• Researched and applied email marketing best practices to marketing campaigns• Managed triggered email tests according to various engagement and profitability metrics• Improved email marketing relevancy, personalization, and timeliness with creation of various automated campaigns

• Managed and trained a team of five people to executive and deliver multiple broadcast email marketing campaigns, often garnering over a million dollars in top-line sales• Continuously improved email relevance, segmentation, timeliness, usability, design, deliverability, and customer experience through innovative ideas and testing• Evaluated new technology and options for email sending systems; worked with technical teams to implement new programs and features• Collaborated with the promotions, social media, and merchandising teams to increase site traffic and email engagement• Responsible for overall send strategy of broadcast and promotional emails• Improved operational inefficiencies and decreased email campaign completion time• Oversaw, monitored, and maintained deliverability best practices with internal and external resources

• Lead team to ensure on-time completion of email marketing campaigns • Completed ad-hoc email marketing campaigns at the request of directors or executives• Worked with team to manage inception and implementation of new marketing ideas• Coordinated with other marketing departments to ensure 100% accuracy and completion of email marketing campaigns

• Coordinated with internal departments, web designers, and team members to create email marketing campaigns responsible for hundreds of thousands of dollars in profit• Collaborated with merchandising departments and promotions team to improve merchandise selection, coupon offers, and list relevancy• Worked with team to develop new creative ideas, concepts, offers, and messaging to increase subscriber interaction and customer retention rate

• Supervised and deployed over 100 employees at events with 45,000+ patrons• Worked with external departments, such as the police, fire department, and security vendors to ensure safety and event success• Assisted guests and resolved various complaints during events held at the stadium• Developed event information sheets to be distributed to employees at the beginning of events• Managed employee payroll on KRONOS