• Accountable for the development and execution of multi-channel marketing andcommunications plans in support of the Early Career Segment (ECS)• Leads the development and delivery of the ECS marketing strategy while driving businessresults in support of corporate priorities• Developing and executing on programs to build brand equity over the long term, drivegrowth and client retention through various marketing campaigns and channels• Strong collaboration with internal and external partners• Ownership of the student engagement strategy which aims to drive lead growth within thesegment• Influences the adoption of agile methodologies within the Integrated Marketing function

•Identifies, prioritizes and implements user-centric solutions with high business value that remove distractions, optimize resources and enable MD employees and teams to realize efficiencies in their work life. •Builds agile capabilities into projects and teams to help initiatives have the desired impact.•Accelerates the creation, design and testing of new products and services using design sprint methodology.•Utilizes a dynamic, iterative approach for continuous improvement, idea generation & implementation while working closely with individuals and teams with multiple skill sets and from various disciplines.•Excited and passionate about identifying opportunities to remove barriers, solve for user pain and constantly innovate by systemically listening to and observing our users.•Dedicated and trusted leader committed to creative problem-solving and always open to offer new and fresh perspectives in any situation.

•Communication - helping raise the level of skill of those accountable for communication across the organization•Connectivity - to use and build company-wide connections to form stronger relationships, demolish silos & share content in more streamlined and purposeful ways•Consulting - to determine the real reason for internal communication(s) within different business units•Creativity - to drive employee engagement with vision and strategy through compelling content

Working with an integrated team of marketing professionals, the chief responsibility of my role as Marketing & Events Coordinator is to support the Brand Awareness Manager and Lead within the Brand Awareness and Advocacy team by ensuring the execution of the sponsorship and partnership program, advocacy program and the brand awareness campaign to drive business results. Also, I provide overall project management for national events.Summary of Duties:• Advocacy Program Support: development and implementation of the Advocacy Program including developing and writing client communication, ongoing management of advocate library, photo shoot and video shoot support, etc.•Brand Awareness Campaign Support: coordination of all advertisements and media, coordination of the brand awareness campaign overall, supporting the creative production and development including video testimonials, online landing page and advertising though internal and external channels•Sponsorship and Partnership Program Support: execution of existing sponsorship and partnership agreements, development of new agreements and opportunities, project management of national events such as Canadian Medical Association's General Council and Provincial/Territorial Medical Association Annual General Meeting's (including: shipping, logistics, production of signage, marketing collateral and promotional materials, and coordinating event planning, implementation and post-event evaluation)•Liaises with key stakeholders (Marketing, Content and Communications, ME, CMA, Partner and Alliance team, etc.) and keeps team apprised of status of the various projects and programs•Responsible for communicating the teams’ activities within the organization through our Intranet•Participates on cross-functional project teams•Contributes to process improvement on an ongoing basis•Continuously builds personal depth, expertise and overall effectiveness

Summary of Duties:• Provides guests with world-class ‘education’ and guest experience in the areas of product,culture, and community• Product Education: communicates special features, benefits, fabric properties, usage, andbest care instructions• Culture Education: attitude of fun, respect, support, empowerment, encouragement,passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness,health and fun)• Community Education: ensures guest is informed regarding yoga and other health,fitness and related community information

Summary of Duties:•Manages social media networks including Facebook, Twitter, Pinterest, etc.•Reviews trade show contracts, analyzes rates vs. prior year, re-negotiates rates and arranges for payment•Creates, maintains, updates trade show supplies listings required for each show•Organizes hotel and airfare logistics for attending trade show staff•Works with transportation companies to ensure smooth, timely and cost effective shipment of trade show materials•Works directly with management in organizing trade show product selection and showcase•Ensures that trade show displays are functioning well and corrects any problems•Stays on top of and maintains a detailed list of all relevant tradeshows and the respective details•Creates high visual impact displays of the product line•Coordinates any advertisements to be displayed in various trade magazines•Establishes staff schedules and task assignments for trade show set up and tear down•Reviews trade show rules and regulations to ensure compliance•Organizes and maintains the permanent showroom located at head office•Reviews trade show equipment needs for each individual show (lighting, electrical etc.)•Maintains a calendar of events and implements a system that enables and anticipates long-term planning and effective event management for the organization•Conducts market research and develops feasibility studies to identify new event opportunities for the organization•Provides post-event analysis, budget recaps and staff and vendor feedback on each event

Summary of Duties:• Drafted press releases for various clients and events• Communicated with journalists and members of U.S and Canadian media• Prepared email pitches • Well-versed in CisionPoint technology to search for contacts and build media lists• Compiled national and international media lists • Monitored, received and clipped press coverage• Assisted with media event planning and attendance• Specialized in social media marketing techniques• Participated in creative brainstorms• Researched travel trends both in the industry and among competitors • Updated press materials (ex. monthly newsbytes)• Formatted media highlights to send to client • Assisted with client reports• Fact-checked media requests• Organized magazines and collateral

Summary of Duties:• Performed difficult, complex, technical, and specialized public relations activities, which required the exercise of independent judgment, the application of technical skills, and a detailed knowledge of the activities and procedures specific to the OFW PR team• Organized own work, coordinated projects, set priorities, met deadlines and followed up on assignments with a minimum of direction• Honest and efficient management of resources (people, equipment, time) & budget• Communicated effectively with co-workers, subordinates, superiors, the general public, representatives of public and private organizations and others to exchange and convey information• Received and screened emails and telephone calls from industry participants which required the use of professionalism, judgment and the interpretation of policies, rules, procedures and ordinances• Contacted industry participants via email and telephone • Performed project research and report preparation related to the activities of the PR team• Responsible for monitoring the blog and ensured that media coverage was monitored and up to date• Proofread and edited press documents, including news releases, internal communications plans and the media package• Maintained the Ottawa Fashion Week official Facebook and Twitter pages• Assisted in researching grant opportunities for the company.• Handled the registration of media, photographers, videographers

Summary of duties:• Planned and created an interactive SharePoint site which allows internal and external publics to view all Service Canada’s publications, as well as track projects as they move between the different branches of the directorate• Coordinated the public notice process which involved the review and approval of public notices submitted by the regions of Canada in both official languages • Participated in Service Canada's smart publishing initiative and working group while assisting in the formation of smart publishing documentation (ex. PowerPoint presentations, fact sheets etc.) • Researched the appropriate material for copyright requests and reproduction by a third party while preparing form letters to give permission to reproduce Service Canada content• Developed a proposal to assess needs and identify gaps in the current image bank while planning and arranging a photo shoot which would update the content of the existing image bank • Used Adobe Illustrator and other applications to modify pre-approved PDF documents and Service Canada artwork • Created an internal WIKI website for the Design and Production team

Worked with program managers who are communicating the importance of climate change technologies to several target audiences including industry, the general public, other government organizations and internal audiences. This office implements its communications projects through a variety of methods including print, Web, trade-shows, conferences, workshops, presentations/meetings and video content. They often partner with private and not-for-profit sectors.Summary of Duties: • Conducted background research on climate change / clean energy technologies • Interviewed staff and private sector companies • Gathered and edited image and textual content • Produced and edited video footage for use on the websites • Authored fact sheets and other publicationswww.canmetenergy.gc.ca www.cleanenergy.gc.ca

Summary of Duties:•Coordination of the public notice process – this involved the review and approval of public notices submitted by the regions of Canada in both official languages•Copyright requests – researched the appropriate material for reproduction by a third party and prepared form letters to give permission to reproduce Service Canada content •Image photo shoot – developed a proposal to assess needs and identify gaps in the current image bank. Assembled an action plan for this project•Procurement and contracting process – became familiar with Government of Canada procurement and contracting requirements. Developed a check list for the contracting process•Branding – assisted with Brand Central requests such as producing tracking reports and various documents related to the Brand Central initiative•Artwork – used Photoshop and other applications to modify pre-approved PDF documents •Publishing process – entered information on SC publications as well as other marketing tools in the Publication Management Planning System (PMPS)• Assisted in the planning of the October 2010 'Learn @ Work Week' and other internal events •Other projects that were led by the Language Services and Publications and Channel Marketing Unitswww.servicecanada.gc.ca