We are an independent, full-service creative agency based in New York City specializing in branding, packaging design and creative production. We develop and deploy impactful, actionable creative solutions to build awareness, drive consumption and impact culture through collaborative partnership with our clients. We have 20 years of experience bringing brands to life across nearly every sector.ROOK/NYC was founded in 2012 by Mark Christou & Rebecca Thomas Christou. Driven to partner… Show more We are an independent, full-service creative agency based in New York City specializing in branding, packaging design and creative production. We develop and deploy impactful, actionable creative solutions to build awareness, drive consumption and impact culture through collaborative partnership with our clients. We have 20 years of experience bringing brands to life across nearly every sector.ROOK/NYC was founded in 2012 by Mark Christou & Rebecca Thomas Christou. Driven to partner with disruptive brands, we develop true partnerships with all of our clients both large and small, adapting to their unique set of creative needs and challenges. Having co-founded and co-created a number of successful CPG brands, we are brand owners ourselves and we intimately understand the internal challenges, growing pains and performance mile markers that our clients face. Through our investment group, R/Co Ventures, we invest both time and capital into brands and organizations with synergistic missions, causes and goals for a greater outcome. With unfettered access to company founders, their inner teams and their design beliefs, R/Co Ventures is able to conduct thorough and organic due diligence reviews while providing creative services for the brand that will compliment technical and financial analysis. R/Co Ventures makes focused investments in CPG portfolio companies that require brand and capital partnership. Show less

Rebecca joined Sundial Brands (makers of SheaMoisture, SheaMoisture Men, SheaMoisture Baby, Nubian Heritage, MCJW & Nyakio) in 2016 to lead Creative Operations across the organization in partnership with the CEO, CIO and Bain Capital. Rebecca was tasked with building and leading a dynamic, diverse and fast-paced internal creative team, scaling from a team of four to a team of thirty in less than 12 months. The team spearheaded all creative touch points for Sundial’s portfolio of brands, from… Show more Rebecca joined Sundial Brands (makers of SheaMoisture, SheaMoisture Men, SheaMoisture Baby, Nubian Heritage, MCJW & Nyakio) in 2016 to lead Creative Operations across the organization in partnership with the CEO, CIO and Bain Capital. Rebecca was tasked with building and leading a dynamic, diverse and fast-paced internal creative team, scaling from a team of four to a team of thirty in less than 12 months. The team spearheaded all creative touch points for Sundial’s portfolio of brands, from brand identity, packaging design, product and lifestyle photography and videography to marketing strategy ideation, campaign execution, social and digital content creation, point of sale executions and major advertising campaign leadership and support. Sundial Brands was acquired by Unilever in 2017. Show less

Day-to-day co-lead for Microsoft account and central point of communication on multiple brands and concurrent projects. Accountable for the accurate and timely flow of information between the client and internal teams, ensuring that all milestones were met and projects were delivered on scope, on time and on budget. Involved in brand building and innovation projects, client workshops, brainstorms and development of creative and strategic deliverables. Helped manage and execute a large-scale… Show more Day-to-day co-lead for Microsoft account and central point of communication on multiple brands and concurrent projects. Accountable for the accurate and timely flow of information between the client and internal teams, ensuring that all milestones were met and projects were delivered on scope, on time and on budget. Involved in brand building and innovation projects, client workshops, brainstorms and development of creative and strategic deliverables. Helped manage and execute a large-scale, international photography and video production for Microsoft. Show less

Contributed to the development of high-end residential and commercial architectural and interiors projects, actively collaborating with Senior Project Architects and Principals to design and document at all project phases. Produced presentation and contract deliverables such as diagrams, construction documents and drawings, 3D models and renderings. Contributed to on-site construction administration and management. Honed skill and knowledge of building materials, systems, specifications, codes,… Show more Contributed to the development of high-end residential and commercial architectural and interiors projects, actively collaborating with Senior Project Architects and Principals to design and document at all project phases. Produced presentation and contract deliverables such as diagrams, construction documents and drawings, 3D models and renderings. Contributed to on-site construction administration and management. Honed skill and knowledge of building materials, systems, specifications, codes, details and construction techniques. Managed day-to-day client relationships for medium and large-scale corporate and residential architectural and interiors projects from schematics to construction administration. Show less