Rebecca Tesfagiorgis Email & Phone Number

Toronto, Ontario, Canada

FOCUS: - Supported Commercial sales teams covering US and Canada- Created growth strategy and marketing plan for Commercial cloud security - Developed acquisition programs with a focus on strategic partnerships to create MQLs, new opportunities and generate revenue for LOB

Senior Field Marketing Manager FOCUS: - Supported Enterprise sales teams covering US East and Canada- Created and executed lead gen programs with a focus on acquisition via. MQL and opportunity creation- Generated revenue for LOB by driving mid to bottom of the funnel conversion to meet quarterly and annual targets- Led BOLD (The Black Organization for.

Toronto, Canada Area

• VENDOR PARTNERS: VMware, Red Hat, Citrix, Sophos, Trend Micro, Fortinet, Intel SecurityFOCUS:
• Strategy, execution and performance of integrated marketing campaigns
• Lead generation, nurturing, and conversion to meet targets
• Leadership, and growth of key partner relationship
• Served on Board for Diversity and Inclusion

Toronto, Canada Area

CLIENTS: Corbin Visual, Podopal, Meals on Wheels, UJA, City of HaltonFOCUS: - Dissected relevant human needs and evaluated competitive realities to identify unique market opportunities and build core value propositions in developing brand pitches for Angel investors and RFPs - Worked closely with CEOs to develop infrastructure to aggregate a pipeline of.

Toronto

CLIENTS: Unicef, MasterCard Foundation, Plan CanadaFOCUS: - Oversaw the strategy and delivery of novel digital offerings to activate nascent demographics and drive acquisition for UNICEF Canada’s largest annual campaign- Contributed to a major advertising initiative to support UNICEF’s annual campaign – collaborating with media / PR Specialists and.

London, United Kingdom

CLIENTS: Red Cross, Samaritans, Queen’s Awards, Three Mobile FOCUS: - Data strategy, segmentation and performance analysis of integrated campaigns- Identified key barriers to success and developed recommendations resulting in a 60% uplift in communications engagement- Analyzed historical campaign insights and built acquisition strategy - resulting in a 20%.

CLIENTS: Proctor and GambleFOCUS: - Development of strategic digital roadmap for Proctor and Gamble- Led international research team in analyzing consumer data to develop a channel agnostic road map and digital manifesto - Utilized proprietary research tool to excavate consumer passions, attitudes and purchase patterns to develop ABM driven tactics

CLIENTS: SC Johnson, Purolator, Nestlé, OLG, Dole FoodsFOCUS: - Execution and performance of integrated brand campaigns- Drove increases in store purchases through three Nationwide brand launches steered by market research and executed using social media, applications, and a National contest to cultivate brand relationships, and drive product trials.

CLIENTS: TD, RBC, Bell Canada, Bayer Diabetes, Amgen, Medicis, RNAOFOCUS: - Execution and performance of integrated brand campaigns- Increased readership, and diversified digital tactics for one of the agency’s largest subscribing audiences – the Bayer Diabetes target demographic - Led cross-functional team in producing bespoke digital properties and tools.

B.A.

Master Of Arts (M.A.)