• Served as Primary Advisor to CEO for Business Development & Operational Strategy: Acted as a key strategist and advisor on growth initiatives, driving both short-term wins and long-term organizational goals.• Drove $800K in Revenue Through Strategic Partnerships: Spearheaded partnership development for a high-impact client project, achieving substantial revenue growth within a short period.• Led Website Design, Content Creation, and Management: Developed and maintained multiple websites, ensuring all content was fresh, relevant, and optimized to engage audiences and support marketing objectives.• Managed Financial Operations and Oversight: Handled day-to-day financial tasks, including budgeting, reporting, and cost analysis, ensuring financial transparency and supporting informed decision-making.• Supervised Cross-Functional Design Teams for Timely Project Delivery: Directed design contractors to meet project milestones, ensuring adherence to budgets, brand guidelines, and quality standards.• Executed Comprehensive Corporate Rebranding: Oversaw the seamless transition of all assets and operational functions following a corporate name change, aligning the brand with strategic goals.• Administered and Enhanced Employee Benefits Programs: Evaluated and managed benefits to ensure competitive and contributing to employee satisfaction and retention.• Maintained Comprehensive P&L Reporting for Executive Decision-Making: Delivered consistent financial insights and projections to support the CEO in achieving fiscal goals and resource allocation.• Built & Leveraged a 4,000+ Database: Developed a robust database to strengthen industry connections, target marketing, and drive outreach to potential clients and partners.• Designed and Deployed Targeted Communication Campaigns: Created and implemented successful email and LinkedIn campaigns that expanded audience reach and positioned the organization as a thought leader.• Coordinated Trade Show and Event Participation

• Developed and Implemented Customized Marketing Strategies: Tailored marketing initiatives to meet client needs, optimizing outreach efforts and driving engagement across diverse audiences.• Enhanced Brand Visibility through Social Media Campaigns: Leveraged platforms like LinkedIn, Facebook, and Instagram to increase brand awareness, achieving measurable growth in follower engagement and lead generation.• Optimized Website SEO and Content Strategy: Regularly refreshed website content to improve search engine rankings, resulting in higher site traffic and increased lead conversion rates.• Fostered Cross-Functional Team Collaboration: Worked closely with client teams, stakeholders, and creative departments to ensure cohesive brand messaging and marketing alignment across all channels.• Established Targeted Email Campaigns for Lead Nurturing: Created segmented email marketing strategies that nurtured leads through the sales funnel, resulting in higher open rates and conversions.• Analyzed Market Trends to Identify New Business Opportunities: Conducted market research and competitive analysis to position clients effectively, leading to increased market share and a stronger competitive edge.• Clients Included: Moniwell (financial app), True Beauty (plastic surgeon), Mindful Mama Childbirth (childbirth education), La Jolla Beauty & Wellness Network (professional networking group), & The Scout Guide San Diego (luxury publication).

• Executive Leadership & Market Expansion: Played a key role on the executive team, leading Spa Girl Cocktails through significant growth by expanding distribution from one to five states and increasing sales from 500 cases in 2019 to 40,000 cases by 2021.• Business Development & Operational Management: Acted as the CEO’s right hand, driving business development initiatives, managing day-to-day operations, and ensuring alignment with the company’s strategic goals.• Financial Analysis & Strategic Planning: Conducted detailed financial and managerial analyses to support data-driven decision-making, prepared financial reports and projections, and delivered insights that informed business strategy and investor relations.• Stakeholder Relations & Partnership Building: Built and maintained strong relationships with key stakeholders, including investors, distributors, suppliers, and retail partners, facilitating meetings, travel, and presentations to strengthen partnerships and secure new opportunities.• Process Improvement & Team Development: Led efforts to improve operational processes and implement new technologies, while overseeing hiring, training, and performance evaluations to build and sustain high-performing teams.• Sales Tracking & Performance Metrics: Monitored and reported on sales performance across multiple metrics, delivering insights to the executive team and aligning sales strategies with market trends and company goals.• Board Engagement & Investor Relations: Coordinated quarterly board meetings, prepared presentation materials, and maintained transparent communication with board members and investors to foster confidence and engagement.

• Operational Oversight & Executive Partnership: Served as the Founder’s trusted advisor, overseeing daily operations, optimizing internal processes, and ensuring smooth execution of business initiatives to support the CEO’s strategic vision.• Client Relations & Service Excellence: Managed high-profile client relationships with a focus on maximizing profitability and satisfaction, maintaining accountability for client services and consistently enhancing overall client experience.• Executive Support & Public Representation: Acted as the Founder’s strategic partner and primary public representative, building and nurturing relationships with key clients, community leaders, non-profits, and local media.• Strategic Community Relations & Revenue Growth: Developed a cause marketing and community relations strategy that propelled agency sales by 200% within 18 months, establishing a respected local presence and boosting revenue.• Team Leadership & Development: Recruited, trained, and led staff to achieve agency goals, managing performance reviews, goal-setting, and salary administration to foster a high-performing, motivated team.• Project & Event Management: Spearheaded the agency’s annual “We Fight Ugly” charity website initiative, along with various events, speaking engagements, and public relations efforts, strengthening community ties and brand visibility.• Operational Efficiency & Problem Solving: Analyzed complex business challenges and implemented solutions that optimized workflow and supported executive objectives, including streamlined scheduling and travel coordination.• Recognition & Awards: Instrumental in securing multiple awards, including the Prince William Chamber of Commerce Small Business of the Year and various design accolades, reflecting the agency's innovation and community impact.

The only female member of the nine- person Manassas Business Council is an advisory group appointed by the Manassas City Council to enhance economic development in the City of Manassas and to make recommendations on business-related issues.

Created and maintained website for the event along with signage at the event. Take a look at this amazing event at www.redcrosspurses.com

• Created and maintained relationships with targets, clients, industry leaders, and media outlets.• Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more.• Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council.• Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding teams.• Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.• Managed supervisor itinerary and appointments and streamlined scheduling procedures.• Oversaw appointment scheduling and itinerary coordination for both clients and personnel.• Managed corporate social media accounts.• Oversaw production of all corporate marketing collateral and managed redesign of website.• Coordinated consumer focus groups, one-on-one interviews & other client projects.• Employee number 1.• Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using QuickBooks software.

Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites.Developed presentations for each of the three divisions and a corporate presentation.Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes.Organized, planned, and handled all logistical issues for tradeshows company-wide and preformed comprehensive pre-show and post-show analysis for each trade show.Implemented lead process systems for three divisions and the corporate lead process and provided lead tracking company wide.Collaboration with VP of Marketing for marketing and advertising budget.Developed grant tracking system for all relevant grants for all three divisions as well as on a corporate levelAssisted in grant applications for technology and manufacturing Department of Justice grants.Implemented Onvia program for state and local bids and opportunities and created the tracking system for all 3 divisions and corporate tracking. Maintained master tradeshow schedule for all tradeshows relevant to each division. Conducted in depth business development research and maintained competitor information, including advertising, web presence, industry news, etc. Coordination of vendors with tradeshow booth vendors, printers, promotional items, graphic designers, etc. Assisted in product launch logistics. Designed, coordinated, and maintained vital competitive analysis process to facilitate implementation of aggressive company marketing strategy.

Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company.Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives.Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows, promotions, databases, internet research and catalogs.Developed a complete marketing program where none previously existed. Program now serves as a training guide for new sales representatives, manufacturers’ representatives and customer service personnel.Developed a technique for introducing the sales concept to the sales force and the product to customers (including incentive programs, training sessions, PowerPoint presentations for different levels of distribution).Oversaw a wide variety of administrative functions, supporting all director-level projects and information-management processes.Compiled and analyzed data from monthly reports to prepare directors’ presentations to executive management.Developed internal correspondence that facilitated effective communication and transfer of information between five regional offices.