Data Buildout and Mar-Tech Setup* Advise on the optimal data and marketing tech stacks for your business size, budget, and resources available ranging from low cost plug-and-play tools to large scale cloud infrastructure - Data Warehousing, BI, Reporting, CRM, CDPs* Define tracking plans and a roadmap to ensure you are collecting the right data in the right places and sending it to where it needs to go; partner with any internal or external resources needed to ensure build out is a success* Empower your business users with easy access to the data they need through Business Intelligence / Analytics Tool onboarding and business user adoption and trainingStrategic Analytics, Reporting, & KPI Setting* Build out reporting to meet the needs of your business ranging from Excel / Google Doc templates to full Business Intelligence solutions* Partner with key business stakeholders to define the KPIs most impactful for your business as a whole and each area within* Audit business performance metrics and identify areas of opportunity; conduct deep dives into areas of opportunity and partner on development of strategic roadmap* Identify and profile key customer segments including where to find more, how to win them over, and how to strengthen your relationships with themScaling Performance Marketing Efficiently* Develop CAC, ROAS, and/or LTV:CAC targets that work both with your growth goals and your financials* Build a Margin Model that can be used to find optimal acquisition product offerings, upsell strategies, and set clear goals across your entire customer funnel* Create visibility into channel performance including KPIs and attribution and provide any needed training on what actions to take with changes in performanceData & Analytics Hiring Advisement* Review your goals in the areas of Data & Analytics and advise on how best to start or scale your team* Serve as an expert interviewer to make sure you are hiring the best talent