I lead the development of omni-channel campaign strategies designed to align with clients' marketing goals. My work ensures a cohesive brand experience across digital, social, and offline channels. In this role, I’ve overseen the planning and execution of hundreds of ad campaigns, optimizing campaign performance and achieving up to a 13:1 return on ad spend (ROAS) for key clients.A major part of my role involves collaborating with sales, account, and product teams to ensure campaign strategies align with KPIs, client expectations, and market trends. I also lead the development and design of strategic pitch decks, securing high-value business opportunities and fostering long-term client relationships.Additionally, I lead efforts to improve operational efficiency, having implemented a project management system that resulted in a 30% improvement in task prioritization and resource management. My leadership extends across 5+ cross-functional initiatives that significantly improved efficiency and scalability for the business.

Managed the Creative Studio team in delivering full-funnel digital campaigns for clients, contributing to a 95% client retention rate through strategic execution and client-focused service. I partnered with sales teams to present creative strategies tailored to emerging trends in advertising, ensuring alignment with brand goals. I played a key role in transforming client briefs into efficient, effective campaigns that consistently exceeded KPIs, resonated with target audiences, and drove business impact.In this role, I also developed KPIs to monitor project timelines, resource utilization, and campaign performance, driving operational improvements and on-time project delivery. I spearheaded initiatives to streamline creative processes, reducing delivery times by 25%, and provided mentorship to junior creative and client success teams, fostering a collaborative culture of learning and growth.

Oversaw the development of platform features, UI dashboards, and ad formats that enhanced platform differentiation in the ad tech marketplace. I collaborated with cross-functional teams to align solutions with customer needs and secure stakeholder buy-in, contributing to successful project outcomes.One of my key achievements was leading a full-scale website redesign and brand refresh, which drove a 200% increase in new-to-site visitor traffic and enhanced brand visibility. I also implemented the company’s first ticketing system to improve task management and prioritization, leading to improved project workflows and operational efficiency. In addition, I provided leadership to the Creative Studio team, developing all brand materials and client campaign assets. My ability to bridge the gap between creative and business objectives allowed me to deliver innovative solutions that supported new business growth and maintained a high standard of creative excellence.

Spearheaded the continuous development of the brand identity across all touchpoints since the company’s inception. I led a full-scale website redesign and managed the 360° campaign announcing the rebrand, overseeing the entire process from ideation to execution.In addition to branding efforts, I art directed brand videos, developed storyboards, contributed to scripts, and provided direction both on-set and during post-production to ensure the creative vision was realized. My role also involved engaging and managing external creative vendors to execute marketing initiatives, leading projects that required seamless collaboration between contractors and internal teams.Throughout my time in this role, I played a critical part in ensuring the brand’s creative direction resonated with target audiences, while effectively managing the execution of large-scale projects.

Designed marketing collateral for both digital and traditional campaigns. This included creating assets for events, print and online ads, in-store signage, product catalogs, email promotions, and social media. I ensured that all marketing materials aligned with the brand’s visual identity and resonated with the target audience across multiple touch points.I also produced high-quality product photoshoots for the e-commerce website, which contributed to a significant increase in online sales. By combining creative direction with strategic execution, I played a key role in elevating the brand’s online presence and driving sales growth.

Photographed and retouched high-quality product images, utilizing advanced techniques in lighting, composition, and equipment to enhance the brand’s visual appeal. My work played a key role in elevating the brand's online presence by delivering consistent, high-impact imagery for marketing and e-commerce platforms.Additionally, I facilitated stronger collaboration between the creative, marketing, and production teams, improving communication and accelerating project timelines. This cross-functional approach ensured the seamless execution of projects, from concept to completion, while maintaining the brand’s aesthetic integrity.