Becky Richardson Email and Phone Number

Youth Apparel Business Lead for North America Factory House•Establish total season product assortment and strategic approach for current and future seasons• Evaluate customer needs to ensure dialed in customer focused merchandising plans that drive sales while supporting brand athletes and expanding customer base• Manage Go To Market milestones while collaborating with cross functional Global partners for seasonal line plan creation that is Factory House focused• Analyze and react to current in-season selling and market trends to ensure optimal delivery of customer wants and needs with a robust price to value product assortment • Run frequent business health check in for weekly and monthly business reviews to read and react to opportunities available in future seasons based on in season analysis• Key cross functional partner with Store Operations, Pricing, Planning, Allocation, Marketing and Visual Merchandising to ensure seasonal plan success to drive strong market presence within the retail landscape

Category Experience:Men’s - Golf, Graphics, Swim & Underwear• Define the product assortment and strategies for North America Factory House and Clearance House stores• Determine customer needs to create robust merchandising plans that drive sales and support the brand• Manage Go To Market process development in partnership with Global Merchandising to build out seasonal plan creation while balancing current season demands• Acts as liaison and business partner with Sales, Planning, Allocation, Marketing, Pricing and Visual Merchandising teams to ensure seasonal plan execution to drive strong in market presence and maximize profits• Analyze sales trends and competitive landscape to make beneficial strategic actions for categories• Recap seasonal and monthly hindsight learnings and strategically identify opportunities for future seasons• Actively manage assortment lines, pricing and promotional files, and business reporting

Category Experience:New World Wines - Cabernet Sauvignon $15 - $75, Pinot Noir $15-$75, Chardonnay $15 - $75, Malbec, Kosher, Misc. Wines & South American Wines - Chile & Argentina• Oversee new item process; item set-up, ongoing item maintenance, compliance, & supply chain cross-functional partnership• Oversee product development, sampling, brand review, pricing, item projections & allocations• Supplier management, inventory tracking to ensure in-stocks are met, weekly category analysis• Conduct category/class business analysis, build chain-wide assortment plans, store allocation & support financial plans• Provide recommendations for increasing sales & margin using promotional and pricing levers• Support brand-specific marketing content & sales-support materials• Promotes educational opportunities with in-store and virtual events with suppliers that promote a positive customer experience

Category Experience:Dresses, Swimwear, Lounge, Lingerie, Shoes, Habitat, Beauty, Accessories and Jewelry • Sample management - communicate with vendors and cross functional teams on all incoming samples, partner with assistant/associate merchants on sample return, sample closet, set up and tag samples for meetings. • Update and maintain on order files and picture packets across all categories •Update and maintain assortment sheets across all categories. •Creating purchase orders, any revisions needed, and following up with vendor confirmation to ensure category goals are met. • Track purchase order shipments and inform Merchant of any delays across all departments. •Communicate with vendors on sample and order status, current selling and style performance, and order projections.• Run weekly and monthly reporting for Merchants and Executive team on sales performance department wide. • Warehouse Liaison – Drive follow-up and resolution on any issues from the distribution center on daily received goods. •Create weekly store communication notes for departments to inform sales associates of any new products, brands or actionable points to help inform customers.

• Updated and maintained product merchandise pages and excel sheets• Conducted weekly and monthly sales reporting for graphic tee business and communicated the health of business in weekly cross-functional department meetings• Created and worked on monthly quick turn orders forms and buys for graphic tees for men, women and youth• Participated in a planning rotation program, learning planning practices across all divisions

• Arranged retail displays for maximum impact with visual merchandising team for Fall 1 floor set• Developed strong customer service skills, cash rack skills, identifying customer needs, and had frequent loyal customers

• Worked with four departments at headquarters: o Marketing: with social media accounts and blogo Buying: in mock store with restocking and working on PO sheetso Styling: working on Fall catalog and photoshooto Visual Merchandising: making regional store jewelry displays• Learned how to work as a company unit, time management, deadlines, and tenacious work ethic