Rebecca Zdarsky Email & Phone Number

Chicago, Il, Us

Chicago L Dallas L Arkansas L Nyc

Setting creative vision for a retail innovation kickstarter that develops the future state of retail and shopper engagements for Fortune 100 clients. A think tank of experts combined with a collaborative sprint process that enables us to quickly get innovative new shopping experiences in the market. We quickly understand accelerated shopper behavior as its continuously influenced through social, environmental, and retail forces. Then, use data to rapidly deploy strategic platforms, engagements and ideas that connect with either internal audiences or customers to shape opinions and buying behavior.

Chicago L D.C.

Expanded creative through strategic and critical campaign development at a DC firm focused on reputation, crisis management, brand re-positioning, communications and advocacy. • Developed campaigns for Fortune 100 brands to anticipate, navigate and compel change, earn trust and build influence. Experience in energy, sustainability initiatives, pharma and employee advocacy categories.• Creative lead for bp and TCE employee advocacy programs; developed 360º content, activations, campaign plans, creative tool kits, internal educational engagements (webcasts, annual summit).• Created immersive digital experience for bp America introducing key audiences into bp’s integrated energy transformation via narrative and storytelling videos; led the UI/UX and creative development; full 360º social campaign.• Led launch of Bighorn Solar, the world’s first solar-powered steel mill in Pueblo, Col., a 360º media campaign and launch event. • Creative lead of Lightsource bp’s Birch Solar advocacy campaign, helping combat misinformation in the Lima, Ohio community to help solar farm gain legislative approval. Campaign included digital, radio, print, and earned.

Chicago

2019 Effie Award Winner, Bronze "Master Your Summer," Tyson Foods2019 Effie Award Finalist, "Made with Love," Tyson Foods2018 Effie Award Winner, Gold "Killer Halloween Bash," Tyson Foods/Sam's Club2018 Nominee "Women of Excellence Awards," Leadership Category; Path to Purchase Institute2018 Guest Judge–Northwestern University; Integrated Marketing Communications Graduate Program• Established the Chicago creative department, growing the team from 5 creatives and one account to 27 best-in-class creatives and five world-class accounts (Tyson Foods, The J. M. Smucker Company, Sargento, Barilla, Abbott Nutrition); led creative development, staffing, recruitment and retention.• Created multi-platform content to span creative ecosystems including long- and short-form videos featuring Emmy Award winning actor Anthony Anderson, and legendary sports stars Anthony Rizzo, David Ortiz, Brandi Chastain, Ken Griffey, Jr., and Cal Ripkin, Jr.• Developed “Wellness Within,” the agency-wide cultural initiative focused on team-building and events benefiting agency charities. Past charities have included PAWS, CSO and the Ronald McDonald House of Chicago.• Hosted agency guest-speaker series where outside disciplines shared their talent to inspire the agency. Guests included Beth Kander, who pre-launched her book Original/Syn, wedding dress designer Gretchen Taylor from label Edith Elan, and Sean Mahoney, founder BuckleDown Brewing.

Chicago

2016 Bronze Effie, "Go Commando," Cottonelle2016 Silver Reggie Award, "Go Commando," Cottonelle2016 Kleenex Partnership with Betsey Johnson2015 Silver Effie, Kleenex “Someone Needs One” • Retail creative lead for Kleenex brand’s 2014/15 reposition & launch of “Timely Care” Commercial Program Idea, directing activation and shopper creative in Integrated Agency Team collaborations; included initial strategy and full creative development across national and customer.• Retail creative lead for Cottonelle Go Commando integrated campaign, Kleenex "Open Book" campaign benefiting Dollar General Literacy Foundation, Scott "Toss the Tube for Good", and Viva "7-Day Switch Up."• Family Care Creative lead in multi-disciplinary team customizing brand campaigns across 10+ national customer accounts, forward-thinking initiatives, day-to-day workload management, executional excellence and process.

Chicago

2013 Effie Finalist, "Quit by Design," Nicorette / NicoDerm CQ exclusively for Target2011 GSK Shopper Campaign of the Year, "Walgreens Sponsorship to Quit," Nicorette / NicoDerm CQ2010 GSK Shopper Campaign of the Year, "Medicine, not Myth," Abreva• Created conceptual campaigns for GSK Consumer Healthcare, featuring cross-disciplinary and digital activations; developed first-ever international retailer commerce initiative for Tesco (UK).• Led creative concept development for the largest product launch in GSK history– the Rx to OTC conversion of Flonase; developed commerce campaign from brand initiatives; innovated new display formats (both in-line and free standing) and breakthrough digital activations.• Creative concept lead of pitch team that won Pinnacle vodka (Beam brands) account, which led with non-traditional activations across a 360º landscape, including on- and off-premise, social and digital.• Creative lead on pitch team that won the agency ReliOn brands, Walmart’s private label diabetes business; launched total commerce experience, campaign materials, and digital resources.• Creative lead on bel Brands cheeses, concepting and developing multi-disciplinary creative from national activation and promotions

Chicago

2010 Promo! Award, DiGiorno "Lunch Is On Us" sampling program• Concept Director for new business, focused on partnering with planning and account to develop strategic approach and creative; lead creative through concept development, presentation narrative, key channel creative, and presentation theater.• Creative concept lead on Kraft Pizza Business (now Nestlé) win, securing both DiGiorno and California Pizza Kitchen retail and sampling/experiential business.• Partnered with DesignKitchen (sister digital agency) and multi-disciplinary team (account, strategy, UX, creative), on Kraft 100 Cal interactive win.

2005 The One Award, "Cruise Control," Motorola