Rainbow Rabbits is a colorful and chaotic game of speed. As Chief Everything Officer, I do all things: Design, Sales and Marketing, Shipping and Fulfillment. All the things!

Expanded role in short 6 months from leading Jive Software's social marketing vision and strategy, to overseeing all digital content. In this new role, I help set the content strategy and establish proven best practices around editorial process, distribution and measurement.

Create and execute strategic social media programs, with a strong focus on organic and paid content creation to complement and enhance my clients’ business objectives. Created paid social content for Netflix with CTRs as high as 6% and combined CPEs as low as $3.89.Developed and executed the social media plan for the award-winning Use Me Leave Me bike sharing campaign at South By Southwest, delivering a 185% increase in social impressions and 204% increase in program mentions from the previous year.

Editorial planner responsible for introducing Target to Canadians and generate excitement for our 2013 launch.Conceptualized and executed social media strategy for marketing campaigns.Maintained an above-industry average engagement rate on Target Canada’s English and French social channels.Developed measurement framework for launch and major campaigns. Managed a team of community managers who maintained an average 20% response rate.

Notable Achievements:Launched the Inside BlackBerry Blog (blogs.blackberry.com); a program that has grown to include 4 blogs serving 4 different verticals.Launched RIM's on-domain community, my.BlackBerry.com. In late 2010, myBlackBerry received the JiveWorld "Engage in Social Media" award.Helped grow the global BlackBerry fan-base from less than 50 thousand to over 10 million.Profiled in Ad Age for our approach to community engagement which goes beyond just talking about our products and services: http://adage.com/digital/article?article_id=147272

Assist with social media activities for TedxWaterloo 2011.

Seattle Sound Magazine was published by Media Inc, a Northwest publishing company. In January of 2008, Sound began efforts to improve their online presence and develop a new relationship between web and print content.• Collaborated with the Editor to decide what online content would be included in the print publication.• Copyedited web content while conscious to preserve each writer's unique voice and ensuring consistency of style throughout.• Created an online publishing guide to familiarize new writers with WordPress and house styles.

• Composed print and online articles on aggressive timelines, reaching over 20,000 readers per month.• Performed thorough primary research through face-to-face, telephone and email interviews with various individuals in the music industry, and conducted secondary research to gather information for a variety of magazine articles. • Proofread first and second pages before magazine was sent for printing.

Resonance Magazine was an independent magazine that started in 1990. It was well known in Seattle as a launching pad to careers in bigger, nationally distributed magazines.• Composed clear, concise content for publication.• Copy-edited content and updated house style guide as new grammar/spelling issues surfaced.• Proofread first and second pages before magazine was sent for printing.• Communicated with PR companies to obtain artist photos and ensure all facts and quotes were approved by the artists before publication.• Pitched review and front of the book ideas gleaned from incoming PR materials and online research.• Contributed Filemaker Pro instructional content for intern procedure manual.• Adhered to strict guidelines in researching innovative and cutting-edge media to help the magazine maintain its forward-focused image.