Rebekah Click Email and Phone Number

I have increased reach and engagement across various platforms, including Facebook and Instagram as I have built a consistent social media calendar that appeals to our followers in an informative and interesting way.I have overseen a number of commercials shot for television, repurposing the content for social media, short form video, and other digital advertising opportunities. I regularly lead the projects from concept to completion, working with video agencies to create a professional finished product.I have increased email effectiveness across the board - from audience size to open rate (29% average in rolling 365 days) to CTR (5.3% average in rolling 365 days). I have implemented multiple automated journeys that appeal to our guests' specific interests and segmented our guests in such a way that they are receiving content that appeals to what they're shopping for, lowering our unsubscribe rate to 0.25% on average annually.I have stepped out of my comfort zone and job description by assisting in grant applications and planning events on various scales - from open to the public events that strengthen the brand within the community to a 250-person 10 year celebration for the entire dealership's employees and their families. I have collaborated with various vendors, partners, and coworkers to successfully execute these events.

I served on the board of directors for the Durango Chamber of Commerce. I have worked to update specific policies to ensure that they accurately reflect the goals and views of the Chamber and small businesses in Durango. I also serve on the Advocacy Committee.

Young Professionals Of Durango (YPOD) is a community group under the umbrella of the Durango Chamber of Commerce. It is a resource for young professionals age 20-40 to find networking opportunities with other young professionals, education and insight from community leaders and business owners, and a way to get more connected to the local community.As a member of the Young Professionals Of Durango board, I help implement ideas and input my own goals for this community group. I specifically work with the social media management of YPOD's profiles on Facebook and Instagram. I create content, engage with our members, and work on strategies to get more of a spotlight on what we do.As president, I have collaborated with the board in engaging with our members and bouncing back well post-pandemic. We have surveyed our members, taken suggestions, and are always looking for new ways to provide value to our members and our community.

Marketing Concepts Squared is a local agency that provides social media management services to small businesses in and around Durango, Colorado.With Marketing Concepts Squared, I manage multiple social media profiles with unique branding, voices, vision, and more. I enjoy helping my clients take their digital marketing efforts to the next level by listening to their industry-specific knowledge while offering my social media expertise.I help my clients stay connected to their audiences by creating on-brand social media content and consistently posting to their preferred platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. I create educational pieces along with promotional ads. I create paid social media ads and curate ideal target audiences for my clients. I have worked with setting up and maintaining Google Ads and doing SEO work for Marketing Concepts Squared. I have achieved great results by updating our branding to a more consistent look across all mediums and updating our verbiage to be more appealing to our ideal clients.I have successfully set up and maintained Google Analytics on our website and have been able to provide valuable data regarding who's visiting our site and how they found us. This has been very insightful in making decisions regarding our marketing budget.I have completely overhauled our website from a dated, busy, and confusing site to a streamlined, professional site that clearly conveys our vision, the services we offer, and the people we work with. Through the web design process, I also optimized our website by applying SEO tactics and strategies.One of my favorite parts of my position is connecting with small business owners and local organization leaders and helping them set digital marketing goals and achieve them through our social media management services. I believe as the world turns more and more digital, social media will continue to grow as a viable marketing outlet.

TEDxDurango brought the popular TEDx series to Durango, Colorado. Speakers from all over the world and from our own backyard brought ideas worth spreading at the very first TEDxDurango event in November 2019.As a member of the TEDxDurango Executive Team, I was responsible for the social media presence of the event. With no boosting or paid ads, I was able to get a following of over 700 people in four months on the Facebook page. From communicating with other executive team members, entertainers, and speakers, I curated a stream of content that introduced our following to the people involved in coordinating the first TEDxDurango event.On the day of the event, I was taking photos, going live, and sharing behind-the-scenes content with our followers on Instagram and Facebook. This level of event coordination and social media sharing helped get our event more publicity and opened the door for future opportunities.

Texas Roadhouse is a nationwide restaurant chain that specializes in family dining, delicious steaks, and ice-cold beer. They are best known for their fresh-baked bread and line dancing.As the Local Store Marketing Lead, I took over a program that had been neglected for well over a year. I started from scratch and began forming relationships with other businesses and community leaders in Farmington, New Mexico. From partnering with schools and the local public library, we saw an uptick in families dining with us to redeem free kids meals. I led several "Boot-Stomping Breaks" where I taught kids and adults alike how to do some of our signature line dances. These marketing moments were always fun and drew a lot of positive attention from the community.I led a team of 2 - 4 people to execute day to day marketing operations. From visiting local businesses with the goal of creating partnerships in marketing and advertising to running data reports to see our areas of strength and those that needed improvement, I was able to lead a functional program from the first week I took over.For larger marketing events, I would be responsible for up to a dozen team members. This included working with existing schedules with other managers, communicating expectations and goals with people who were not familiar with my marketing program, and delivering on any promises I made to the people I led and the community organizations we partnered with.I led events that would take place at large expos with over a thousand people in attendance and smaller events, such as a luncheon at the restaurant for cancer survivors. Event planning and coordinating was a very challenging, but equally rewarding part of my position with Texas Roadhouse.

Chick-fil-A is a nationwide restaurant chain that focuses on family and community through their business model. Chick-fil-A is best known for its chicken sandwiches and for being closed on Sundays.As a Certified Grand Opening Trainer, I was always working in new and unique environments. Working with new markets and different cultural nuances taught me to be flexible in my approach, but solid in my goals. I served on multiple Grand Openings and also served on a COR (Company Owned Restaurant) Transition. Each assignment was unique and different. I enjoyed meeting new trainers at each assignment and learning from their specific skills and strategies involving training and business. It is rare, in fast food, to meet people who are truly passionate about what they do, but that's what I found when working as Chick-fil-A Grand Opening Trainer.I became a valuable asset to several Grand Opening Supervisors because of my willingness to train in any area, especially when no one else wanted to. Being flexible in my training strategies is what ultimately got me personally invited to most of my assignments by Supervisors I had worked with.Being a Certified Grand Opening Trainer taught me a lot about broadening my horizons and gave me the confidence to work in unfamiliar situations. The lessons I learned there have carried me through to where I am now in my career and I am confident they will carry me further.

Chick-fil-A is a nationwide restaurant chain that focuses on family and community through their business model. Chick-fil-A is best known for its chicken sandwiches and for being closed on Sundays.As a member of the Marketing Team at my local restaurant, I was a part of many events, ranging from huge expos where I interacted with hundreds, if not thousands, of people, to very serious and somber events, such as a Fallen Warrior Dinner.I worked closely with the catering team and was one of the most trusted catering delivery team members. I was trusted to get everything necessary together and get to the venue a few minutes early to set up and assure satisfaction from our catering customers.I was the leader of our kid-focused nights, coming up with and executing fun themes such as Ice Cream Sundae Night and Local Heroes Night. From decorations to crafts to community involvement, I was able to execute fun memories for kids and provide families in our community with something to do on a weeknight that would educate and entertain their children. As a member of the Marketing Team, I also worked directly with local community partners and was very involved in advertising the Chick-fil-A app when it rolled out in 2016. I helped my local store reach and exceed sales goals and stayed connected with team members who weren't part of the marketing team.My willingness to work hard, learn new things, be flexible with my time, and strive to improve myself made me a valuable part of a small team at my local Chick-fil-A Restaurant.