'what constitutes a good brand' (e.g. a promise made and kept) than branding as such. In my view, branding is about creating a 'vessel' or a 'persona' for an entity to reach its goal. This could be one or multiple things, from creating a name to defining its 'personality', from designing its identity to implementing and communicating it. Branding is the act of bringing a brand to life.Rise Creative demonstrates the economic sense of design to New Zealand + International business.Simply said - great design adds great value and that's what we do best.Rise Creative is a design and communication studio founded by Rebekah Atkins. Her experience in NZ + New York gave form to her distinctive design approach. The studio works with passion and professionalism to create unique + powerful brand identities. Each innovative + functional design solution is the result of a well defined working method + a close collaboration with clients.Specialties: Design + Web + Motionwww.risecreative.co.nzContact rebekah@risecreative.co.nz