Rebekah Brately's Location
Columbus, Ohio Metropolitan Area, United States
Rebekah Brately's Contact Details
Rebekah Brately work email
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Rebekah Brately personal email
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About Rebekah Brately
I help small businesses grow through strategic and targeted marketing campaigns and content marketing that engages readers and builds SEO. Marketing isn't just about clever sayings and eye-catching media, it's also about providing information on difficult-to-understand topics in a way that makes your stakeholders feel like experts after reading your jargon-free language. Becoming a subject matter expert is crucial to effective communication and marketing. I've supported marketing efforts for health care, legal, nonprofit, education, insurance and more.From digital efforts implementing a sophisticated automated email campaign to the classic trifold brochure, marketing is my passion, and it's one I've focused my career and education on. With a master's degree in integrated marketing communications as my guide, I see a campaign as a whole, complete with social media posts, printed materials and captivating writing.
Rebekah Brately's Current Company Details
Rebekah Brately Work Experience Details
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Associate Editor, TriathleteOutsideColumbus, Oh, Us
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Freelance Copywriter And Digital MarketerBridge The Gap Communication Aug 2019 - PresentColumbus, Ohio Area• Counsel small to mid-sized companies in marketing initiatives and copywriting• Develop engaging, search engine optimized blog articles and website content to attract website visitors and convert them• Create content marketing plans to build and improve search engine optimization (SEO) and write content designed to improve a website’s ranking• Activate online lead generation for companies looking to grow• Build an email marketing strategy that collaborates with sales to further… Show more • Counsel small to mid-sized companies in marketing initiatives and copywriting• Develop engaging, search engine optimized blog articles and website content to attract website visitors and convert them• Create content marketing plans to build and improve search engine optimization (SEO) and write content designed to improve a website’s ranking• Activate online lead generation for companies looking to grow• Build an email marketing strategy that collaborates with sales to further build out sales enablement toolkits Show less -
Adjunct FacultyFranciscan University Of Steubenville Aug 2019 - PresentSteubenville, Ohio Area• Course planning and preparation for BUS 315 Integrated Marketing Communication and BUS 813 Marketing Communication• Lecture on integrated marketing communication tactics and channels• Guide students to success in building a career in integrated marketing communication -
Director Of Management, Marketing & SponsorshipZoom Multisport Racing Llc Oct 2016 - PresentDayton, Ohio Area• USAT Race Director Certified, with skills in analyzing race courses for law enforcement requirements and athlete safety• Serve as liaison to triathlon clubs, volunteers, community groups, vendors and more as assistant race director for four triathlons each year• Build and execute annual email marketing plan that results in open rates of more than 30% and click thru rates of 1%• Interact with athletes through social media presence on Facebook, Instagram and Twitter• Review… Show more • USAT Race Director Certified, with skills in analyzing race courses for law enforcement requirements and athlete safety• Serve as liaison to triathlon clubs, volunteers, community groups, vendors and more as assistant race director for four triathlons each year• Build and execute annual email marketing plan that results in open rates of more than 30% and click thru rates of 1%• Interact with athletes through social media presence on Facebook, Instagram and Twitter• Review traffic flow of race setup for best customer experience• Offer customer service via phone and email to ensure a good race experience for every athlete, no matter their ability Show less
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Digital Campaign ManagerCardinal Health Feb 2018 - Aug 2019Dublin, Ohio• Through SEO efforts, I increased the Acute section of the website's search visibility score from 4.17 percent in 2018 to 4.69 percent in 2019.• Helped the Acute team increase email readership by an average of 1.5 percent through improved design.• Brought down the paid search CPL by $200 in first the first two months of the campaign by removing broad terms and irrelevant local search through keyword exclusions• Executed a successful paid LinkedIn campaign that over-performed to… Show more • Through SEO efforts, I increased the Acute section of the website's search visibility score from 4.17 percent in 2018 to 4.69 percent in 2019.• Helped the Acute team increase email readership by an average of 1.5 percent through improved design.• Brought down the paid search CPL by $200 in first the first two months of the campaign by removing broad terms and irrelevant local search through keyword exclusions• Executed a successful paid LinkedIn campaign that over-performed to goals for CPL• Oversaw day-to-day digital campaign strategy for pharmaceutical distribution• Served as a liaison from the digital marketing team to the business unit to share best practices and insights• Executed paid search campaigns to drive qualified leads to the business• Implemented search engine optimization strategies to leverage corporate website as a strong marketing asset• Ran a successful LinkedIn ad campaign to drive meaningful leads for the business• Planned and executed email marketing campaigns designed to convert prospects to sales leads Show less -
Communications Specialist IiMotorists Insurance Group Jul 2014 - Feb 2018Columbus, Ohio AreaHighlights:• Launched fully automated email marketing campaign to reach customers.• Served as project manager for the company's redesign, integration of all affiliates and launch of a new consumer friendly website at motoristsinsurancegroup.com.• Wrote and executed integrated marketing communication plans.Job responsibilities: Developing and executing integrated marketing campaigns including print, digital and direct marketing; using AP Style to write and edit news releases… Show more Highlights:• Launched fully automated email marketing campaign to reach customers.• Served as project manager for the company's redesign, integration of all affiliates and launch of a new consumer friendly website at motoristsinsurancegroup.com.• Wrote and executed integrated marketing communication plans.Job responsibilities: Developing and executing integrated marketing campaigns including print, digital and direct marketing; using AP Style to write and edit news releases, direct mail letters, internal newsletter, brochures and other marketing pieces as needed; and project management. Show less -
Marketing CoordinatorBricker & Eckler Llp Oct 2012 - Jul 2014Columbus, OhResponsible for writing press releases, blog posts and other media as needed; posting blogs and internet content to the web; email marketing campaign targeting and execution; event planning; database upkeep and marketing list development; webinars; submission for continuing education credits and event compliance including CLE, AIA, HRCI.
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Research And Social Media CoordinatorOnboard Recruitment Advisers Sep 2012 - Oct 2012Delaware, OhResponsible for social media, blogging, email marketing, search engine optimization, Google AdWords, advertising, and promoting job opportunities through multiple platforms. Initiated the company's monthly email newsletter and doubled the website's traffic from one month to the next. -
Communications AssistantOhio Health Information Partnership May 2012 - Oct 2012Hilliard, OhResponsible for writing press releases (one picked up by the Associated Press), writing features on success stories of physicians with electronic health records, shooting and editing video -- one of which was published by Health IT News -- designing business cards and fact sheets in InDesign and Illustrator, taking photos and using Photoshop to edit them and running a website using Joomla! Wrote a plan for engagement and growth of the company's social media and grew the company's Twitter… Show more Responsible for writing press releases (one picked up by the Associated Press), writing features on success stories of physicians with electronic health records, shooting and editing video -- one of which was published by Health IT News -- designing business cards and fact sheets in InDesign and Illustrator, taking photos and using Photoshop to edit them and running a website using Joomla! Wrote a plan for engagement and growth of the company's social media and grew the company's Twitter followers by more than 60 percent. Show less -
Editor-In-ChiefThe Troubadour 2011 - May 2012Steubenville, OhioManage writers and a staff of eight students. I was responsible for setting deadlines for the publication, making sure the staff and writers meet them, as well as writing editorials and other stories on campus.
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Assistant EditorThe Troubadour Jan 2011 - May 2011Responsible for coming up with story ideas, assigning stories to writers, making sure the stories come in on time, editing copy and layout.
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Sports Publicity LeadFranciscan University Athletics Department Aug 2011 - Apr 2012Steubenville, Ohio AreaResponsible for aspects of media relations including: writing and editing press releases, website upkeep, filming and editing short movies, social media, speech writing, planning community events, marketing strategies, design.
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Communications InternOhio Health Information Partnership May 2011 - Aug 2011Hilliard OhioResponsible for writing press releases, writing features on success stories of physicians with electronic health records, shooting and editing video, designing business cards and fact sheets in InDesign and Illustrator, taking photos and using Photoshop to edit them and running a website using Joomla!
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Editorial InternThe Georgetowner Aug 2010 - Dec 2010Washington DcResponsible for collecting information and writing stories about the DC area including politics, music, community and more. Also responsible for updating the web version of the publication layout and copy editing.
Rebekah Brately Skills
Adobe Creative Suite
Ap Style
Photoshop
Indesign
Illustrator
Microsoft Excel
Final Cut Pro
Joomla
Editorial
Publications
Publicity
Copy Editing
Journalism
Newspaper
Blogging
Quarkxpress
Google Adwords
Wordpress
Email Marketing
Mailchimp
Social Media Marketing
Seo
Powerpoint
Media Relations
Newspapers
Editing
Search Engine Optimization
Rebekah Brately Education Details
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Journalism
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Washington Journalism Center
Frequently Asked Questions about Rebekah Brately
What company does Rebekah Brately work for?
Rebekah Brately works for Outside
What is Rebekah Brately's role at the current company?
Rebekah Brately's current role is Associate Editor, Triathlete.
What is Rebekah Brately's email address?
Rebekah Brately's email address is rb****@****can.edu
What schools did Rebekah Brately attend?
Rebekah Brately attended Lasell University, Franciscan University Of Steubenville, Washington Journalism Center.
What are some of Rebekah Brately's interests?
Rebekah Brately has interest in Social Services.
What skills is Rebekah Brately known for?
Rebekah Brately has skills like Adobe Creative Suite, Ap Style, Photoshop, Indesign, Illustrator, Microsoft Excel, Final Cut Pro, Joomla, Editorial, Publications, Publicity, Copy Editing.
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