Recent goals in Content and Community • Strategic Marketing & Campaign Development:Developed, created, and executed comprehensive marketing, contingency, and social media outreach plans for clients, including Girls on Fire, Inc. and ExSitu, resulting in increased visibility and engagement.• Stakeholder Engagement & Partnerships:Managed communications, supported foundation sponsor partnerships, and facilitated stakeholder engagement for Girls on Fire, Inc., fostering strong relationships and collaboration for long-term success.• Death Literacy Advocacy:Created and led the Great Last Impression campaign and developed the A Good Death website to promote death literacy and encourage Australians to engage in end-of-life planning.• Funding & Grant Acquisition:Secured approximately $100K in funding through successful grant writing, sourcing sponsorship opportunities, and crowdfunding campaigns.• Content Development for Mental Health First Aid Australia:Developed content for an audience of over one million subscribers and students of Mental Health First Aid Australia, contributing to national mental health education efforts.Worked with Rounded Pty Ltd in 2023 and 2024 to highlight client management problems and issues with financial literacy as part of two separate campaigns and integrated content partnerships.

As the Creative Director for Strategy & Community at Unashamedly Six, I bring a blend of empathy, creativity, and innovation to campaigns focused on challenging subjects. Our mission is to defy the norms of Australian marketing through impactful projects that resonate deeply with our audience.About Unashamedly Six:Unashamedly Six is a collaboration between Six Onions Design and Unashamedly Creative, dedicated to creating campaigns that handle sensitive topics with care and originality. We specialise in end-of-life, health, and mental health projects, always striving to put experimentation, creativity, and curiosity back into our work.Key Projects:The Great Last Impression: An end-of-life campaign aimed at increasing the uptake of advance care plans and documentation in Australia.Flip the Script: A project enabling communities to support dying individuals without relying on family support.Freelance Jungle: An award-winning community reminding freelancers that stress impacts productivity.After You’re Gone (2024): An exploration of grief and coping from the perspectives of both the dying person and their family.My Role:In my role, I focus on strategy and community building, ensuring our campaigns are not only innovative but also deeply empathetic and effective via:Evidence-Based Approaches: Utilising trauma-informed techniques and counselling principles to connect with our audience.Creative and Whimsical Storytelling: Incorporating narrative non-fiction, humour, pop culture, and nostalgia, making them relatable and memorable.Empowerment and Self-Discovery: We prioritise empowerment, self-direction, and self-discovery in all our projects, especially in health and end-of-life contexts.Let's Connect:It’s time to reimagine how we engage with sensitive topics! Contact me to discuss how we can collaborate on creating meaningful, impactful campaigns today.

What began as a survey has morphed into a fully-fledged grassroots community for Australian and New Zealand freelancers. Some the highlights have included: • Developing a 6600 strong community with a focus on ending the isolation inherent in self-employment, reminding freelancers stress has a productivity cost, raising the knowledge bar, and advocating for freelancers’ rights• Receiving a $10,000 grant from the joint Facebook Australia and Good2Give recovery fund to develop program to aid Australians whose working lives have been impacted by Covid-19 and the 2019 bushfires to help change careers• Successfully petitioning the Australian Federal Government to include freelancers and other self-employed individuals in Covid support programs (i.e., JobKeeper) by obtaining 18K signatures and national press coverage at the start of the 2020 pandemic • Winning the Workplace Wellness category in the 2019 NSW Mental Health Matters Awards run by Australia’s oldest peak mental health body, Way Ahead• Hosting over 150 networking events for freelancers online and off. Inclusive of multi city events run for freelancers by freelancers and an online program of virtual watercooler stress downs, crafternoon maker lunches and dress up networking events • Launching and maintaining a fully fledged educational website for freelancers complete with FREE talent directory of 400+ freelancers nationally • Creating a ‘pay what you can afford’ educational access program for freelancers. This includes running workshops, short and long form courses and classes, and access to written resources under a Patreon (crowdfunding) model What can I do for you with the Freelance Jungle? • Introduce you around to a bunch of amazing freelancers for contracts, short term work and project-based work • Get your product and service in front of freelancers via sponsorships of our podcast, education series, festivals and more • Help you freelance if you feel like giving it a tickle!

Hacking Happiness was founded on two simple premises: 1) Stress has a productivity cost and 2) The meaning of happiness has been hi-jackedWe read articles that tell us how to work better without comprehending what better means. We work longer and harder, wondering why we're increasing miserable in the process. Tied into all things digital, we're continuously connected to emails, social media and hyperactivity. Happiness has become a competition to be successful, notable and famous. It's become romanticised to the point where we shun other forms of emotion. And we reject the joy gained from simple pleasures and contentment. Now it's time to go back to basics. Hacking Happiness aims to reinvent the definition of happiness within our working lives. Through Hacking Happiness, you'll learn how to: 1) Unleash your creative potential without waking up at 5am. 2) Enjoy your working life without it becoming the entire focus of your life. 3) Discover happiness through achievement instead of accolades. 4) Shake the "the power is within you" mantra for a gratitude orientated view of life. Curious? Uncover Hacking Happiness for yourself at www.hackinghappiness.com.au

Discordia Zine is a “for women by women” portal that explores issues relevant to ‘outsider’ women living in Australia. Topics include alternative forms of parenting (vegetarian, same sex, community raising, single parent), discussion on the changing status of marriage in Australia, women in creative processes and politics, startup and post Riot Grrl feminism.

Creative writer for variety of different assets for Bubble Gum as well as working on the occasional special project.

On a project by project basis, assisting brainmates with internal and external written communication and consumer events.

Moving Content Solutions: In country Business Manager servicing the needs of Hewlett-Packard across retail, business to business and internal consumer groups in print management and procurement. Managed a pool of 10 specially selected suppliers within ANZ to supply all printed needs for HP. Goals kicked include: • Researching, assessing and making recommendations on the business viability to head quarters• Sourcing and supplying the supply chain, whittling a possible 180 candidates to the chosen 10 through maintaining the criteria as set down per client. And negotiating on contractual price on the client’s behalf• Directly servicing the account and being the go to person for all clients, stakeholders and suppliers• Launching the business that today has a turnover of 1.5 to 2.0million annuallyPMG Asia/Xtentia: Account Manager for PMG Asia and Xtentia (sister brands) servicing all below the line campaign needs for Walt Disney Internet Group, SanDisk, Seagate, Lenovo and Petrol Records day to day, as well as Avaya, Intel and other ad-hoc clients on a semi regular basis. This included managing the client’s quarterly marketing and campaign budgets, defining and designing the strategies for the clients marketing campaigns, pitching ideas for new campaigns, executing these campaigns and reporting on the results. Included work across the digital space, events management, copywriting, managing creative teams, developing internal sales reward strategies, premium creation and fulfilment and ensuring client participation at road shows and conferences. Goals kicked included: • Completing all country road shows, flying both myself and the client’s assets on 5 city tours without incident, issue or complaint.• Acquiring the Walt Disney Internet Group for Xtentia as a client through direct approach. • Business development for ANZ• Generating 2million dollars in revenue for the company through my accounts (outside HP) annually.

Bootstrapped through the inner working of Lavalife from customer service representative to online entertainment host, systems teams associate and finally to product design coordinator. Duties included ensuring customer satisfaction at all times including direct assistance and later, managing campaigns, training customer service staff, preparing marketing campaign support materials for the customer service team, hosting events and ensuring sponsored events were conducted appropriately. Specific product design coordination tasks included devising online events and marketing campaigns, translating marketing vision for new features and technology to system team specifications and saleable items for the customer service team, conducting all testing of new features during production and launch, assessing new feature and new product viability for the Australian market. Goals kicked include: • Acquired sales milestones of $1million in sales and 2000 new members to the Lavalife product• Streamlining the communication and development processes for new campaigns and features across the technology, marketing and customer service team• Producing highly successful online and offline singles events (no mean feat when emotions, alcohol and parties are involved!) • Undertaking the first ever in depth internal study into the customer psychology of Lavalife members which was later recognized and implemented not just in Australia but at Lavalife UK and North America.