Rebel Boylan Email & Phone Number

Perth, Western Australia, Australia

As part of the Creative Team at ALYKA, my role includes the following:- Taking the lead in User Research projects that involve the design, facilitation and reporting of surveys, focus groups, user testing and card sorting workshops, and heatmapping and other data analysis- Developing and executing website content strategies that involve undertaking competitor and industry research and analysis, content auditing, IA (sitemap) development and content requirements- Creating digital campaign strategies that include key messaging, tone of voice, target audience personas, customer journey mapping, content pillars and content workflows- Providing support and guidance to our Junior Copywriter in the creation of content that aligns with the above strategies- Facilitating educational workshops in the areas of content marketing, writing for SEO and accessibility

ALYKA is an award-winning full service data driven digital marketing agency. In my role as content marketer I:- Create high quality engaging content that meets client briefs and aligns with marketing objectives- Provide thought leadership to the digital marketing team and wider organisation regarding content strategy- Develop brand and content guidelines, audience personas and customer journey maps to guide strategic direction of our clients- Analyse our clients content performance and make recommendations for further optimisation- Support and create content for internal ALYKA marketing objectives- Soak up all the marketing knowledge I can from the experts in my team!

Perth, Western Australia, Australia

Business News is an independent source for quality news and information about commerce and industry in WA. In my role as Marketing Coordinator I was responsible for:- Management of social media, including the profiles of members of the executive team. I also ran numerous LinkedIn courses for outward-facing staff to strengthen their personal brands and improve community engagement.- Creation of video content, and promotion of editorial content to increase audience figures and engagement.- Reporting and analysis of campaigns and user data which enabled our executive team to make strategic decisions.- Creation of lead generation strategies to increase sales of advertising and subscriptions.- Implementation of marketing automation project to align with these goals.- Promotion of events, and assisting the team in the execution of events.- Managing and negotiating corporate partnerships to increase brand recognition and engagement.

Lumos Marketing is a small business marketing agency in Perth. In my role as Content Marketing Specialist I:- Built customised multi-page websites for clients using different platforms such as Wordpress, Squarespace & Shopify- Created and executed content marketing plans for a variety of businesses. This included researching and producing weekly content such as newsletters, social media posts and blogs- Consulted with clients on their content marketing plans and advising on the improvement and usage of platforms such as LinkedIn, Instagram, Facebook and website blogs- Provided reports to clients on their social media and website performance in relation to the marketing funnel- Conducted keyword research and implementation SEO & SEM plans to suit clients budgets and individual needs- Created branding guides for clients and assisted in the implementation of branded communications

-Conducted research, identified prospects’ companies, decision makers andinfluencers, and assembled information to generate prospect / client lists.-Used marketing analytics techniques to interpret important data (social media, webanalytics, rankings, etc.).-Assisted with the execution of marketing plan particularly by writing content for social media such as Facebook, blogs and Twitter-Built and cultivated prospect relationships by initiating communications andconducting follow up communications.-List building, management, cleansing, de-duplication and segmentation of data.

-Assisted with their communications and content production across all departments.-Wrote content within a sporting environment, and also maintained consistent messaging that supports the organisation. -Researched and provided reports on the performance of competing teams and other state netball bodies.-Advised on ways to improve their overall marketing communications

Rana Clothing is an ethical fashion startup that I assisted in gaining funds through crowdfunding. -Ran their Facebook and Instagram pages in order to gain a larger following.-Designed email campaigns to help raise funds. -Utilised photoshop to create some basic content for Instagram and other social media accounts-Attended photoshoots as styling assistant as well as running and photographing my own shoots.

Graduate Diploma Psychology

Bachelor Of Commerce, Marketing And Communications In Media Studies

Atar: 96.4

Activities and Societies: Debating and Mock Law | Service to Debating and Public Speaking Award| school fundraising group: Young Mercies|.