Rebecca Sampson Email & Phone Number

Toronto, Ontario, Ca

Together with a skilled team, I serve as the patient marketing subject matter expert, responsible for setting the vision, planning the strategy, stewarding the investment and implementing an effective CRM infrastructure that delivers turn-key/trigger based communications driving scalable impact across our practice network. This includes building out the hellodent platform into a key competitive product differentiator in the dental services category, building and realizing a best-in-class communication and engagement strategy focused on entrenching new and existing patients into a consistent, optimized patient re-care curriculum, while also minimizing patient network attrition.

Purchase, Ny, Us

Responsible for bringing the Teladoc story to life in a unified voice across online and offline media channels, consumer, and client touch points throughout Canada, deepening connections and ensuring members have access to the care they need when they need it most. This includes brand migration through the sunsetting of Best Doctors, to new product develop influence and go to market strategies across mental health and chronic condition management portfolios. For our clinicians, developing comprehensive communication strategies that both inspire and educate our corporate vision and strategic positioning.

Toronto, Ontario, Ca

With an increased focus on growth and the B2C market, the Corporate Marketing team at LifeLabs is responsible for the way the LifeLabs brand, and our multi-product offering comes to life in our various communities and across the country. This includes aspects of digital, social, customer experience, and the way we integrate with third party partners through marketing channels. I lead the development and execution of multi-functional digital platforms ranging from shopping cart, online market-places, and digital education. We develop funnel strategies for lead generation that are tied to ROI, and ground everything in consumer research and behavioral science.

Toronto, Ontario, Ca

As the Director of Marketing, I was responsible for all aspects of product marketing, brand development and positioning across all channels both owned and paid. My team developed and executed multi-channel contact strategies focused on a precise sales funnel that we developed from the ground up, inclusive of complementary, and layered communication against both B2B and B2C customer groups.

Ottawa, Ontario, Ca

Leveraging industry best demonstrated practices, the Marketing and Experience Innovation Department delivers on Canadian Blood Services donor facing visual identity, creating differentiation that nurtures the brand, creating donor loyalty and sustainable advocacy across all products nationally. Comprised of 6 functional streams, my role focuses on driving targeted behaviour in a simple and meaningful way. Channel Management and Marketing Analytics, Advertising and Digital Innovation, Donor Experience, Program and Partnership Development, Volunteers and Product Management make up the core pillars that support the activities critical to successful recruitment and stewardship tactics. Products include, whole blood, organs, eye and tissue donation as well as stem cells (adult peripheral/cord blood).• Development, execution and management of multi-pronged marketing campaigns including online marketing, product marketing, brand management and direct marketing• Innovative design and campaign development that inspires action and advocacy across all lifecycle touch-points• Marketing strategy and annual planning including mass advertising and negotiated buy• Develop and align high value marketing content across multiple platforms in alignment with the corporate branding philosophy• Stay current on newly evolving and disruptive industry, digital and social media trends• Define, measure and interpret key performance indicators tied to marketing campaigns and • Piloting new channel development, testing and research• Oversee relationship with external agency partners including advertising and media planning

Toronto, Ontario, Ca

Short and long term strategic direction of marketing content for a variety of targeted disciplines, including Media, Face 2 Face, Print and Online. Ownership of online and offline visual identity from a consumer facing collateral perspective, and the strategic direction of disciplines that drive higher returning responses.Accountable for the integrated acquisition strategies within the affinity-marketing sector for the MasterCard division. Specifically, exploring enhanced marketing tactics that not only drive a YoY increase in responses, but also maximize post acquisition activation, and card of choice behaviour within the first 90 days on book.

Charlotte, Nc, Us

Strategic oversight and continuous management of an integrated Cross Sell strategy across multiple channels, designed to drive incremental active accounts. Additionally, my team was responsible for the lifecycle management of existing customer loyalty initiatives with an emphasis on market positioning that establishes MBNA branded products as first in wallet payment cards. Included responsibility for the development and on-going rationalization of strategies that increase customer level program engagement, particularly through transaction market share. Strategic Focus Included:• Retail• Activation• Second Account Acquisition (Cross Sell)• Program Conversion or Upgrade (Group termination or program enhancement to drive engagement)• Affinity partner promotional activity• Affiliate marketingPromoted from Associate Vice President to Vice President in 2010

Charlotte, Nc, Us

Management of a team of skilled sales associates, ranging in size from 12-18; focus on driving profitable responses that turn into active accounts.

Charlotte, Nc, Us

• Responsible for managing incentive and credit quality for up to 60 Consumer Finance Analysts• Manage and implement changes to the incentive program and assist in ensuring that people who drive the business are rewarded for their efforts• Organize and facilitate monthly consistency meetings that assist in reinforcing Bank of America’s lending philosophy and reflect changing business needs• Continuing associate education on market trends, unemployment risks and general lending criteria• Audit reviews for self assessments

Master Of Business Administration, Innovation

Bachelor Of Arts - Ba, History

Micromaster Certificate, User Experience (Ux) Research And Design

Graduate Certificate - Digital Analytics, Marketing, Information & Communications Technology

Certified Marketing Specialist Designation, Marketing