· Managed the company's social media marketing, including Facebook content, Facebook ad, Instagram, TikTok, Little Red Book, YouTube, all channel marketing, as well as Google's SEO and ad promotion, resulting in a 150% increase in social media following and a 15% improvement in conversion rates;·Created market strategy plans, including market research and budgeting, integrating economics and marketing principles to ensure the implementation of projects;·Participated in product design, completed the entire process from concept to liaising with designers for packaging design and printing, product marketing, factory production, to product launch;·Planned and controlled offline exhibitions and events, effectively promoting the brand through collaborations with bloggers and influencers, leading to a 20% increase in subsequent sales;·Leveraged extensive experience in the food industry for product design collaborations with different companies, schools, and non-profit organisations, boosting brand recognition.

·Plan, design, implement and monitor social media marketing campaigns, create, curate and manage social media content, including text, audio, visual and multimedia formats;·Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective;·Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions;·Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans;·Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives;·Track social media campaigns’ key performance metrics to maximise results and report progress to management.

·Managed a marketing team to conduct market research and develop marketing strategies, using Hubspot CRM and Google Analytics for data-driven decision-making;·Created online courses for video content creators, effectively monetising their knowledge and increasing course enrolment by 120%;·Leveraged databases to drive marketing direction, manage social media operations, and analyse data for optimal promotions, resulting in a 300% increase in online brand awareness and traffic;·Utilised Mailchimp for effective EDM campaigns, contributing to a 35% increase in customer engagement.

·Designed and executed comprehensive marketing and business development strategies using data analysis from Google Analytics and KISSmetrics, achieving a monthly 35% increase in business growth;·Managed daily operations, ensuring adherence to best practices, using Hubspot for client relationship management; ·Successfully planned and implemented a $1 million AUD angel round financing and negotiated a $12 million Series A financing;·Established strong networks of collaboration both internally and externally, contributing to a 130% increase in partnerships.