As the Founder & Editor-in-Chief of "Down to Earth," I've created a newsletter dedicated to living well through simplicity, health, and community. My role encompasses content curation, strategic marketing, subscriber engagement, technical oversight, and networking to foster a vibrant community. "Down to Earth" not only shares practical, joy-infused insights weekly but also champions a lifestyle where vitality stems from purposeful living. It's a platform where readers find actionable advice to enhance their lives, grounded in authenticity and positivity.

I spearhead the production of engaging social media content for a leading real food vitamin company.In this multifaceted role, I seamlessly blend persuasive marketing tactics with educational content. I actively engage with a passionate community of creators, encouraging positive relationships with followers, influencers, and brand advocates. I leverage my storytelling abilities to not only market Gem Health's products effectively but also to educate consumers about the importance of real food-based nutrition. My work bridges the gap between content creation and product promotion in a meaningful way.

In my content creation journey, I'm constantly learning and expanding my network, with a focus on the dynamic intersection of race, technology, and society. One of the most impactful aspects of this journey has been my active involvement with All Tech Is Human, a nonprofit dedicated to tackling complex tech and societal challenges. The organization's mission is to co-create a tech future that aligns with the public interest, and I'm proud to be part of their global community.My involvement with All Tech Is Human has enriched my understanding of technology's societal impact. I've honed my tech literacy skills, which allow me to craft compelling content based on what I learn. This content has garnered significant traction, especially on platforms like TikTok and Instagram, where I engage audiences by shedding light on critical issues at the intersection of technology, society, Black culture, and urban life.I've also actively networked through the National Association of Black Journalists (NABJ), an essential platform for connecting with industry peers and professionals. My participation in various NABJ task forces has solidified my position as a dependable voice on Black issues and urban life, which I reflect in my content.This multifaceted approach to content creation allows me to connect with diverse audiences, foster meaningful discussions, and, ultimately, make a positive impact by spreading awareness about these vital subjects. My content is a dynamic platform for sharing the knowledge and insights I gain, creating a bridge between the valuable lessons I learn and the audiences I engage with.

At Fifth Wall Ventures, a renowned VC firm, I crafted compelling content and targeted ads to promote the firm, resulting in the successful closure of an $866 million fund. I grew social channels by over 30% and consistently hit 8% engagement over three months. I gained invaluable sales skills and industry expertise, taking the opportunity to learn from leading investors and researchers in the climate tech field.Strategic Leadership: I took the lead in creating and strategizing social media content for Fifth Wall, including:• Developing original content for the brand and executive pages.• Optimizing video content from our YouTube channel for maximum social impact.• Adapting editorial content from the weekly newsletter for effective social dissemination.• Conducting interviews with esteemed industry experts.• Elevating CEOs and marketing teams with LinkedIn-centric social strategies for impactful online presence scaling.

Throughout my time at Morning Brew, I had the privilege of managing and curating content for various flagship social media accounts, contributing to the brand's significant growth and engagement.During my tenure at Morning Brew, my multifaceted role encompassed crafting and delivering impactful social content across various platforms. I was deeply involved in:Crafting Social Video Pitches: Developing compelling video pitches to engage audiences effectively.Script and Video Editing: Providing keen edits for scripts and videos to enhance storytelling.Social Copywriting: Crafting engaging social copy to drive conversations.Meme Creation: Infusing humor into business and finance news through meme creation.Flagship Twitter Management: Composing tweets for Morning Brew's flagship Twitter account.Graphic Design: Designing captivating graphics and memes for the flagship Instagram.Humor Writing: Creating humorous pieces for the main website.Directly coordinating social media content for prominent talent such as Alex Lieberman, Norah Ali, Scott Rogowsky, and "Money with Katie" Katie Gatti.Additionally, I managed and produced sponsored social content for Morning Brew's flagship accounts and podcasts, including "Founder’s Journal," "Business Casual," and "Imposters." My contributions led to substantial growth, including:

During my internship I contributed to more than 200 stories that were showcased on various NBC News broadcasts and platforms. I thrived in an intensive, high pressure news environment leveraging my social media fluency to identify interview subjects and clear high-value breaking news content for stories across the NBC News brand. I utilized social media to collect crucial information and content for national reporting with NBC News' Social Newsgathering team. I made calls on breaking news, found compelling stories, and contribute to articles published on various NBC entities. I also responded to requests and perform various tasks to support the multitude of NBC News’ brands.

I analyze and report on breaking news stories, competing with a challenging deadline that demands efficient and relevant writing. Utilizing the principles of ethical journalism, compelling and trending news in the age of digital reporting requires an aptitude for practical writing, relatability to the reader, and a proficiency for social media. Incorporating all of these skills into my work, I have gained a unique perspective on the construct of journalism which has prompted two important distinctions: excellent reporting will produce great writing, but it must always progress and adapt to the world around it.

Catered to concerns of guests and ushered them to seats, and additionally operated the concession stand and elevator. Other duties included the concession of movie tickets at the box office, and to maintain the appearance of the theater throughout my shift.