I Can services is an omnichannel marketing agency with a single focus: liaising with advertising and sales functions to attract new customers to existing products. From brand positioning review, business development networks, experiential campaign management, proven alternative model for business strategies and project implementation, I Can provide full non-stop services. Continuously searching for excellence, we build on all networks an inbound sales funnel that do maximize… Show more I Can services is an omnichannel marketing agency with a single focus: liaising with advertising and sales functions to attract new customers to existing products. From brand positioning review, business development networks, experiential campaign management, proven alternative model for business strategies and project implementation, I Can provide full non-stop services. Continuously searching for excellence, we build on all networks an inbound sales funnel that do maximize conversion and deliver goals-oriented metrics.Visit us on http://www.i-canservices.com Show less

As Head of Commerce responsible for all revenues, P&L and cross channel marketing, delivering against aggressive CPA targets and re-branding and re-positioning the business.- Digital marketing (email marketing, SEM, social media, affiliate management, display advertising)- Mobile marketing (display with ad networks/DSPs, PPC, social)- Off-line to Online (DRTV, brand TV, radio and print)- Brand development and management- Analytics tracking and reporting (Google Analytics… Show more As Head of Commerce responsible for all revenues, P&L and cross channel marketing, delivering against aggressive CPA targets and re-branding and re-positioning the business.- Digital marketing (email marketing, SEM, social media, affiliate management, display advertising)- Mobile marketing (display with ad networks/DSPs, PPC, social)- Off-line to Online (DRTV, brand TV, radio and print)- Brand development and management- Analytics tracking and reporting (Google Analytics, Mediaplex, Omniture) Show less

Corporate marketing and communications functions. Direct brand management, PR, media relations, price positioning, product launches, sales collateral and trade-show marketing. Selected Accomplishments:• Define FBNL (4 countries) retail branding guidelines and implement the flagship strategy in brand-dedicated outlets across the region. • Led market launch of 15 new products & pricings. Identified opportunities, researched of new potential products & offers, analyzed financial… Show more Corporate marketing and communications functions. Direct brand management, PR, media relations, price positioning, product launches, sales collateral and trade-show marketing. Selected Accomplishments:• Define FBNL (4 countries) retail branding guidelines and implement the flagship strategy in brand-dedicated outlets across the region. • Led market launch of 15 new products & pricings. Identified opportunities, researched of new potential products & offers, analyzed financial metrics, customers’ database, market dynamics.• Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.Achievement & Results:• Contribute to expand number of independents and franchised point of sales in the region• Grow the customers data base vs. previous years• Contribute to launch several new money transfer products in the region: mobile money transfer, direct to bank, account based money transfer, gift card and multicurrency’s payout. Show less

Play a central Marketing role by being an interface between Marketing teams in Europe and country managers in Middle East and Africa, coordinate both regions strategies and implement them in each country, in order to ensure communication synergies and consistency.Selected Accomplishments:• Develop Market strategy in order to drive business to receives, construct and generate both sides agents awareness, analyze the needs and implement tools to streamline the processes between… Show more Play a central Marketing role by being an interface between Marketing teams in Europe and country managers in Middle East and Africa, coordinate both regions strategies and implement them in each country, in order to ensure communication synergies and consistency.Selected Accomplishments:• Develop Market strategy in order to drive business to receives, construct and generate both sides agents awareness, analyze the needs and implement tools to streamline the processes between sending and receiving teams. • Identify tactical communication messages, brief and layouts follow-up; establish a network with key community leaders in both European and MEA countries.• Conduct BTL & ATL marketing Strategy; launch street promotion activities, events sponsorship (SMAP IMMO, La Nuit Africaine, Diwali, etc.) • Launch a direct marketing campaign (e-mail, SMS, mail….) after identifying needs, targets, financial impact and return on investment. Achievement & Results:• Generate more revenue to top receiving countries in Africa and Asia• Reach thousands visitors in several events and generate word of mouth Show less

Developed marketing programs for a variety of B2B & B2C clients. Manage and develop a large brands portfolio, in term of communication Strategy, brand image positioning and market expansion. Monitor qualitative customer studies, business intelligencefor business partners. Selected Accomplishments:Build communication strategy for new products launches: analyze the market, identify customer’s needs; assess the brand positioning; build media plan.Brief creative team. Implement… Show more Developed marketing programs for a variety of B2B & B2C clients. Manage and develop a large brands portfolio, in term of communication Strategy, brand image positioning and market expansion. Monitor qualitative customer studies, business intelligencefor business partners. Selected Accomplishments:Build communication strategy for new products launches: analyze the market, identify customer’s needs; assess the brand positioning; build media plan.Brief creative team. Implement marketing and communication plans. Organize events. Administer marketing surveys and help analyzing results. Select news articles and draft weekly press review.Closed new accounts as a member of business-development team, including a $3.2M win with SFR Telco Company a $1.2 M win with DANONE Group & $0.9 M win with Renault Group.Earned recommendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.Write trade articles, attend trade shows and execute e-mail campaigns and advertising promotions.Achievement & Results:• Win a Silver Lion in the world's biggest annual awards festival for professionals in the creative communications industry• Diversify the brand portfolio by acquiring 12 brands, from 4 different sectors: Food industry, Telco, Engine & Money Transfer Show less