Reda O. Email & Phone Number

Montreal, Quebec, Canada

• Hire, manage, and lead a team of 3 direct reports.
• Drive the business strategy and brand growth in North Africa.
• Oversee the marketing, promotion and fan acquisition campaigns.
• Develop growth strategies to reach the leadership position.
• Build a competitive offer for the region.
• Establish the sourcing strategy for business unit.

Casablanca

• Build strategic brand communication platforms.
• Collect insights and track behavioural trends.
• Develop brand strategies.
• Identify opportunities for brand growth.
• Strengthen and develop brands on the different touch points.
• Build 360° communication strategies.

Morocco

• Create new brands (naming, branding and positioning).
• Develop and implement marketing and communications campaigns..
• Manage the production of communication materials.
• Manage the customer relationship.
• Art direction.
• Monitor the business performance KPIs & P&L.

• Define the annual market research plan (Focus Groups, CATI, Surveys, QCM).
• Manage research and research partners.
• Evaluate the marketing campaign’s performance.
• Analyse the listening ratings and performance (FM Radio and Digital Streaming).
• Define and manage the digital marketing strategy.
• Evaluate the strategic opportunities and risks.

Rabat, Rabat-Salé-Kenitra, Morocco

• Coordinate the international radio license applications.
• Develop a network of partnerships in different countries.
• Manage the brand deployment in different countries.
• Manage the Operational management of the subsidiaries.
• Create and implement civic educational campaigns.

Rabat, Rabat-Salé-Kenitra, Morocco

• Define the yearly marketing plan.
• Manage the marketing campaigns.
• Own the agency relationships.
• Implement the marketing operations with local and international brands like: Coca-Cola Company, P&G, Mondelez, Foods&Goods, RedBull, Haribo, Unilever, Johnson&Johnson, Nestle, McDonald's, Fiat Chrysler, Renault, Ford.
• Build and pitch new marketing campaigns to new clients.
• Develop the partnerships strategy.

Rabat, Rabat-Salé-Kenitra, Morocco

• Develop and implement the social media strategy and growth strategy.
• Define and manage the digital marketing campaigns.
• Define and implement the digital marketing strategy.
• Manage the social media.
• Monitor and analyse social media performance.