Rebecca Davis Email & Phone Number

Specialise in short term projects and providing flexible marketing resource. Skills include;- Brand positioning development and implementation- New product development process from analysis of consumer and market trends, insight discovery, idea generation and crafting concepts through to launch- Marketing strategy development and implementation- Develop and implement efficient marketing communication plans to increase sales including local and national campaigns. Experience includes ATL, BTL in-store activation and social media activation

High Wycombe

Wheatley, Oxfordshire

Developed a strategic innovation business model for CyT to unlock and quantify new opportunity spaces in alcohol. This process included commissioning extensive research phases and trend analysis to pinpoint key insights and market opportunities to deliver growth for the category and the business. Following an ideation workshop and insight generation, the process resulted in the development of new brand and product range O’Jos Spritz. Now in-store across the major multiples and impulse sectors.Additional responsibilities included;- Developed O’jos Spritz brand proposition, packaging design and product; achieving 71% purchase intent in research. - Full project management of O’jos Spritz through to launch from inception; research, commercials, technical development, packaging, liquid brief and development of final liquids.- Brief design team for a packaging design to cue the brand messages and secure in-store standout.- Third Party sourcing and management for production- Inspired sales teams to secure outstanding listings in over 65% distribution; above target assumptions. This included leading and securing a highly successful pitch to Asda for their 'Merchants Den' activation.- Developed a vibrant and bold launch creative used across all activity to communicate key messages. Craft launch campaign for maximum reach, trial and awareness; sampling 200k+ samples.- Represented CYT for key trade press briefings, interviews and on panels at shows.

London, United Kingdom

Culinary Sauces Europe. Contract involved the following;- Scoped, developed and led multi-market input towards a unified European Growth Strategy for Base Tomato Products, including financial growth pillars, innovation pipeline and communication plan.- Co-ordinated multi-markets in monthly meetings to align on strategy and unite to a single strategy.- Gained alignment with key stakeholders on the EU strategy for multi market implementation.- Crafted a 3 year innovation pipeline for EU based on insight, trends and size of opportunity. - Project managed the commercial strategy, full marketing mix and communications plan of a Heinz Tomato Frito into UK market, with finite targeting and optimal ROI.

London, United Kingdom

Contract included the following; - Co-ordinated the European launch of 50% less Salt & Sugar Tomato Ketchup in 15 countries across Europe, including the commercial business case and marketing campaign assets.- Scoped, executed and rolled out the launch of kids ketchup for multiple EU markets.- Generated PR and social assets for the 140 year anniversary of HTK to be used across EU markets. - Led the research and commercial strategy for the next generation of innovation for HTK.

London, United Kingdom

Soups and SEM Innovation. Contract involved the following;- Scoped new market entrance into Quick Hot Meals, from brand proposition to the full marketing mix.- Led the project team to identify suppliers and shape the commercial plan.- Led a naming workshop to identify new brand names for a new product.- Built the innovation pipeline and commercial opportunity for Soup Innovation. Co-host innovation workshop to identify opportunity spaces.

Hemel Hempstead, United Kingdom

- Project managed from inception, several innovation projects across the Robinsons portfolio, working cross functionally with local and global marketing teams to drive scale. - Worked with regulatory team to identify key claims which give the proposition credibility and drive appeal with consumers

London, United Kingdom

Contract involved the following;- With the support of 2 direct reports, responsible for the brand management and strategy development of Heinz Toddler Meals, Toddler Drinks, Snacks, Infant Cereals and Farley’s Rusks.- Working cross functionally, led the 3 year Infant Feeding brand and innovation strategy process.- Executed two Supply Chain initiatives to transfer production to new external manufacturing sites contributing to significant cost saving per annum.- Re-developed the Farley’s Rusks brand proposition to modernise the brand and address brand barriers. This led to a re-design of the Farley’s Rusks packaging to return the brand to growth.- Developed a 3 year Toddler Drinks strategy to address category challenges and increased competition.- Managed, coached and led two direct reports to develop their skills and embed best working practices.

Hayes

Contract included the following;- Led the Masterbrand Vision and Brand Proposition development of ‘Snack Happy’ for Jacob’s which encompassed all Savoury Biscuit sub brands. Co-designed workshop sessions to define the brand proposition and align the teams.- Generated internal materials required to communicate the new proposition to all employees i.e. corporate videos and presentations for the trade.- Developed the range architecture for all savoury biscuits to aid in-store and on-pack communications for consumers. Range rationalisation was included in the process to drive brand profitability.

Hayes, London

Responsibilities included;- Innovation; Scoped out the opportunity for a range of Thick Chilli sauces in light of market trends. Created a winning brand proposition, developed recipes with R&D and project managed to launch. The range exceeded the sales target by 35% in the first 12 months and rolled out across Europe.- Leveraged the pack redesign on the Heinz Hot Thin Sauces which led to a 20% sales growth.- Launched Heinz Traditional Condiments into the retail sector, with first to market in a top down squeezy format. Exceeded sales and distribution targets.- Managed and supervised a direct report to scope out and implement Pickles 3 year growth strategy. Successfully held listings in a declining market.- Launched a new sauces sub brand within the trade, manage the packaging design and implementation, and tactical marketing campaign to drive sales growth.

Hayes

- Led innovation workshop to uncover insights and develop new product ideas for the innovation pipeline- Managed the research process to generate insights, concepts and refine the proposition.- Developed ideas into marketable products, exceeding business hurdles i.e. financial, category and manufacturing, with an outstanding trade response.- Full project management including sourcing suppliers, product development, packaging design and commercial business plan.

Hayes, Uk

Contract included the following;- Delivered a winning innovation strategy for Jacob’s Biscuits, Oddities and KP Nuts based on analysis of desk research, consumer research and holding idea generation workshops.- Managed the research process to generate insights, concepts and refine the proposition.- Developed ideas into marketable products, exceeding business hurdles i.e. financial, category and manufacturing, with an outstanding trade response.- Built a strong business model to secure the first significant marketing budget for 5 years.- Full project management including Capex investment, co-manufacturing development, product development, packaging design and data analysis.

Uk

Health Within is a small business offering nutritional and health assessments and advice using kinesiology and naturopathy. Ongoing consultant role working on adhoc projects which have included long term strategic growth planning, development of marketing literature and local marketing plans.

Variety of projects managed within the UK and across Europe. Responsibilities included;- Concept development and research- Packaging development- Marketing support plan development and implementation including ATL TV ad campaign and BTL in-store execution- Longer term strategy development for the rangeEuropean concept and product development, sourcing supplier and project management

Uk

'Email That Works' key area of business is to supply customers with email hosting solutions for home and business use. As a business operating in a very competitive environment, I was employed to review the current business and its on-going strategy to remain competitive. Full strategic recommendations were made to the business.

Variety of positions including Brand Management and Innovation Management across a number of household brands including Heinz, Weight Watchers from Heinz and Amoy - Developed NPD strategies in conjunction with overall brand strategies managing the process from insight discovery and crafting concepts through to launch - Scoped out new business opportunities for new brands – idea generation through to concept development - Commercial brand management

- Establish a marketing role within the business - Create and implement a marketing strategy for each of the health centres- Identify and execute new business opportunites surrounding the core business including fitness equipment and vitamins and minerals- Install company processes to maximise marketing opportunities