1. Based in Taipei. Service coverage includes Taiwan, Shanghai, Beijing and Shenzhen. Representative clients include Abbott Taiwan and Colgate-Palmolive. 2. Devised and implemented market program & strategy for Abbott nutrition containing Ensure, Glucerna and Prosure. Conducted integrated media plans between newspaper and Web site for Colgate-Palmolive’s oral care products. 3. Help setting up new multimedia entertainment company in Shanghai, its biz containing movie production, mobile games, and concert tours.

1.Based in Hangzhou reporting to group CFO. Responsible to head & lead group sales function and seek for new business development. Greatdreams is one of the animation enterprises that have the biggest influence in china, the broadcasting amount of its original programs accounts for over 30% of the total amount of original programs in china, invested by Sequoia Capital and gained strong support from Hangzhou Government. 2.Focused on licensing, merchandising, retail and multimedia distribution channels. ex.700 SKUs of licensing products, involving 60 categories; over 150 retail networks including owned store & franchiser model.3.Explored and built digital distribution business in great variety of digital platforms of internet, IPTV and cable; such as SoHu, YouKu, Joy.cn, BesTV. WaSu Online etc. Sales revenue and number of distributors had increased by 351%.4.Led strategic planning and execution of all external partners for mobile phone cartoon business for Greatdreams including content providers, media, telecom carriers, mobile phone vendors and leveraged deep connection with China Mobile.

1.Based in Beijing reporting to board chairman in Taipei. Responsible for business operation in China. User Joy Technology is leading designer of massively multiplayer online games in Taiwan. 2.Cooperated with China Network Systems to launch first SMS application for integrated across Mobile and PC online games in Taiwan. Only a few Taiwanese fellow companies apply PC online games to mobile versions and none offers mobile online games based on GPRS and WAP because such services incur large cost of general packet and entail connection with telecommunication networks and game servers. Accessed SMS for data logging from PC to mobile or mobile back to PC are much cheaper than GPRS. In addition mobile online gaming will amount to RMB$714 million market in China by 2008. This revolution will increase revenues and foster rapid growth in China.3.Established join promotion with Taiwan’s biggest publisher Cite Publishing Group for new product launch.

1.Based in Shenzhen reporting to president in Beijing. Responsible for sales, marketing and expanding retail network. E-Home was combination of IKEA, B&Q and Fortress Hong Kong Electronics retailer. It offered one-stop shop convenience in consumer electronics, household appliances and DIY supplies for the home & garden. Founded by China National Building Material Group Corporation, state-owned enterprises of China.2.Broke all Taiwanese drama records. Due to make huge impression on customers, leading to more first glance interest and strong brand identity, devised drama series based on memoir for E-Home with China Central Television. Got shooting approval in 2004 from SARFT (The State Administration of Radio, Film and Television are in charge of China's radio, television and film industry). 3.Drove and launched co-branded credit cards in China with Shenzhen Development Bank.

1.Founded as integrated marketing communications firm. Representative clients included Samsung Electronics Taiwan and Hey Song Corporation.2.In charge of Samsung’s home appliance products, mobile phone & IT products extending the product listing in channel and proposed marketing strategies, plans, integrate programs. In view of success of Korean movie and drama in Taiwan, exploited and held event attended by top Korean celebrities then and there. Consecutive branding improvement resulted Samsung became the Taiwan’s top brand for the first time, according to consumer survey of 2000.3.Drove and launched background music of multimedia shows for Hey Song museum.

1.Based in Taipei reporting to director of Mandarin repertoire of Epic Music in Taiwan. Responsible for strategic, crossover, artist management in Greater China. 2.On the strength of Lee Wen struggled against Chang Huimei, gained China's leading mobile phone maker Ningbo Bird to sign 2- year deal with Lee to endorse their products. In the meantime, drove market campaigns to compete against Sprite and its spokesperson Chang Huimei, after soliciting support from China leading carbonated beverage manufacturer Wa-Ha-Ha. 3.Aligned Wang Leehom with Cotton USA and Taiwan’s top 3 tea beverage company Sanyo Whisbih Group.4.For artist development, devised market program for Michelle Cheng and cooperated with KYMCO Motor Taiwan, KGT-Online, Miller Beer and Uni-Charm Taiwan. After 3 month promotion period, Michelle Cheng won the most popular advertising endorser award of 2000 from Taiwan Advertisers’ Association.

1.Based in Taipei reporting to GM in Taiwan. Responsible for strategic, crossover and artist management. 2.Consecutively achieved 2 years of gold award year-end global sales & promotion contest of Aiwa Electronics. Additionally, Aiwa gained the largest market share of audio equipment and replaced Sony as NO.1 audio maker in Taiwan.3.Created new interactive CRM system with pager operator. Generated NT$200 million mobile service revenue in its first year and exceeded NT$220 million in 1999. 4.Took leading part in 30 Hour Famine Activity, made donation of NT$120 million to World Vision Taiwan within 30 days after first announcement. 5.Personally drove new business sales by adding major accounts including PGO Scooters, McDonald's Taiwan, Procter & Gamble Asia, Hey Song Corporation, DHC Taiwan, Aiwa Electronics, Tourism Authority of Thailand and Kodak.

1.Helped set up and maintained relationship with licensees in China, launched Chinese self-defining rock label CHINA FIRE with key rock artists bands from Beijing, such as Tang Dynasty and Dou Wei. Also developed new business opportunities with Coca Cola China and Ogilvy & Mather China Office, personally obtained sponsorship form Coca Cola Beijing for weekly 1-hour radio program “Rock Music Magazine” in Beijing and Shanghai. 2.Supervised Rock Communications Taiwan and held P&L responsibilities including budgeting and forecasting since 1993. Directed independent team to contrive and hold music concerts of top local and regional artists such as Chau Wakin, To Dewei, Lee Zhongsheng, Lin Yilian, Chao Chuan and Chen Sheng. Drove new business revenue by adding major accounts including Hang Tan, Sanyang Industry, Vitalon Foods, Uni-President Enterprises Corp, Kao Taiwan and 7-Eleven. 3.Took leading part in company's join venture project and helped setting up Pony Canyon Taiwan.