Rafael Diaz Botello Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

• Contributed to the development of SEO and PPC campaigns, leading to a 25% increase in website traffic and a 30% improvement in conversion rates within the first quarter.• Improved email marketing campaign performance by 20% in click-through rates and 15% in subscriber engagement over three-month period, as lead of campaign execution.• Enhanced social media presence by creating engaging content and implementing targeted strategies, resulting in a 40% increase in follower acquisition… Show more • Contributed to the development of SEO and PPC campaigns, leading to a 25% increase in website traffic and a 30% improvement in conversion rates within the first quarter.• Improved email marketing campaign performance by 20% in click-through rates and 15% in subscriber engagement over three-month period, as lead of campaign execution.• Enhanced social media presence by creating engaging content and implementing targeted strategies, resulting in a 40% increase in follower acquisition and a 25% rise in overall engagement metrics.• Conducted comprehensive market research initiatives to identify key trends and consumer preferences, providing actionable insights that informed strategic decision-making and contributed to a 15% increase in market share. Show less

Toronto, Ontario, Canada

-Developed and executed an expansion plan to reach out to plazas owners to establish and foster B2B partnerships. -Implemented lead management strategies targeting customers across the funnel improving lead conversion rates and market share.-Collaborated with the making of marketing materials including presentations, pitch proposals, and brochures, tailored to target audience needs, contributing to a 10% growth in client engagement and conversions.-Spearheaded outreach programs to… Show more -Developed and executed an expansion plan to reach out to plazas owners to establish and foster B2B partnerships. -Implemented lead management strategies targeting customers across the funnel improving lead conversion rates and market share.-Collaborated with the making of marketing materials including presentations, pitch proposals, and brochures, tailored to target audience needs, contributing to a 10% growth in client engagement and conversions.-Spearheaded outreach programs to heighten brand awareness and promote services, resulting in an increase in brand visibility and customer inquiries. Show less

Toronto, Ontario, Canada

• Generated weekly creative promotional content using tools such as Adobe Photoshop, Canva, Final Cut Pro to highlight the business competitive advantage on channels such as Instagram and Tik-Tok. • Established brand awareness, through different media challenges using contextual target techniques and SEO keywords to increase customer engagement. • Develop an AB Testing Strategy to achieve SMART goals driving sales and customer acquisition during the first trimester of the year.

Panama

• Contribute to develop an integrated marketing communications campaign in a B2C environment. Creating promotional content to target In-Market customers and increase customer retention leading to a 9% increase in the market share.• Created email-marketing campaign using Mail-Chimp and HubSpot software to target post-buyer audience using visual communication prioritizing Calls-to-Action (CTAs) driving an increasing on sales by 19%. • Collaborated with brand partners and influencers in… Show more • Contribute to develop an integrated marketing communications campaign in a B2C environment. Creating promotional content to target In-Market customers and increase customer retention leading to a 9% increase in the market share.• Created email-marketing campaign using Mail-Chimp and HubSpot software to target post-buyer audience using visual communication prioritizing Calls-to-Action (CTAs) driving an increasing on sales by 19%. • Collaborated with brand partners and influencers in the fashion industry to align KPIs goals with business objectives, resulting in a 17% increase in follower growth and 24% increase in engagement on Instagram and 34% on Tik-Tok. • Execute successful PPC campaigns, driving organic traffic through SEO, improving CPC goals, and ultimately maximizing online presence and revenue for the organization through the entire buying funnel. Show less

Panama

• Exceeded monthly brand acquisition goals by 14% on average through full sales cycle responsibilities from lead generation, qualifying, relationship building, closing, and onboarding using Salesforce.• Leveraged cold calling techniques to target potential B2B businesses through a comprehensive market research of the industry, leading to precise audience segmentation and data-driven decision-making to increase customer acquisition. • Collaborated with the marketing department to craft… Show more • Exceeded monthly brand acquisition goals by 14% on average through full sales cycle responsibilities from lead generation, qualifying, relationship building, closing, and onboarding using Salesforce.• Leveraged cold calling techniques to target potential B2B businesses through a comprehensive market research of the industry, leading to precise audience segmentation and data-driven decision-making to increase customer acquisition. • Collaborated with the marketing department to craft newsletter tailored personalized to our portfolio of B2C clients. From the end-to-end process of content creation, design coordination and execution driving customer retention by 21% Show less

Panama

• Responded to medical issues and emergencies during flight• Kept boarding smooth by quickly verifying passengers' tickets and directing to correct seats• Detected problems with proactive checks on passengers, bathrooms, and crew spaces• Met food service requirements with timely beverage and snack deliveries• Explained functions of safety equipment to passengers.

Panama

Postgraduate Certificate In Marketing Management, Business, Management, Marketing,

Proficiencies adcquire in areas such as: Supply Chain Management Customer Relationship Management Marketing Management Professional Selling

International Business Administration, Ciencias Administrativas

Proficiencies acquired in subjects -Marketing Management -Data Analysis -Business Administration -Economics