Rafael Diaz Botello Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Contributed to the development of SEO and PPC campaigns, leading to a 25% increase in website traffic and a 30% improvement in conversion rates within the first quarter.
• Improved email marketing campaign performance by 20% in click-through rates and 15% in subscriber engagement over three-month period, as lead of campaign execution.
• Enhanced social media presence by creating engaging content and implementing targeted strategies, resulting in a 40% increase in follower acquisition… Show more
• Enhanced social media presence by creating engaging content and implementing targeted strategies, resulting in a 40% increase in follower acquisition and a 25% rise in overall engagement metrics.
• Conducted comprehensive market research initiatives to identify key trends and consumer preferences, providing actionable insights that informed strategic decision-making and contributed to a 15% increase in market.

Toronto, Ontario, Canada

-Developed and executed an expansion plan to reach out to plazas owners to establish and foster B2B partnerships. -Implemented lead management strategies targeting customers across the funnel improving lead conversion rates and market share.-Collaborated with the making of marketing materials including presentations, pitch proposals, and brochures.

Toronto, Ontario, Canada

• Generated weekly creative promotional content using tools such as Adobe Photoshop, Canva, Final Cut Pro to highlight the business competitive advantage on channels such as Instagram and Tik-Tok.
• Established brand awareness, through different media challenges using contextual target techniques and SEO keywords to increase customer engagement.
• Develop an AB Testing Strategy to achieve SMART goals driving sales and customer acquisition during the first trimester of the year.

Panama

• Contribute to develop an integrated marketing communications campaign in a B2C environment. Creating promotional content to target In-Market customers and increase customer retention leading to a 9% increase in the.
• Created email-marketing campaign using Mail-Chimp and HubSpot software to target post-buyer audience using visual communication prioritizing Calls-to-Action (CTAs) driving an increasing on sales by 19%.
• Collaborated with brand partners and influencers in… Show more
• Collaborated with brand partners and influencers in the fashion industry to align KPIs goals with business objectives, resulting in a 17% increase in follower growth and 24% increase in engagement on Instagram and 34%.
• Execute successful PPC campaigns, driving organic traffic through SEO, improving CPC goals, and ultimately maximizing online presence and revenue for the organization through the entire buying funnel. Show less

Panama

• Exceeded monthly brand acquisition goals by 14% on average through full sales cycle responsibilities from lead generation, qualifying, relationship building, closing, and onboarding using Salesforce.
• Leveraged cold calling techniques to target potential B2B businesses through a comprehensive market research of the industry, leading to precise audience segmentation and data-driven decision-making to increase.
• Collaborated with the marketing department to craft… Show more
• Collaborated with the marketing department to craft newsletter tailored personalized to our portfolio of B2C clients. From the end-to-end process of content creation, design coordination and execution driving customer.

Panama

• Responded to medical issues and emergencies during flight
• Kept boarding smooth by quickly verifying passengers' tickets and directing to correct seats
• Detected problems with proactive checks on passengers, bathrooms, and crew spaces
• Met food service requirements with timely beverage and snack deliveries
• Explained functions of safety equipment to passengers.

Panama

Postgraduate Certificate In Marketing Management, Business, Management, Marketing,

Proficiencies adcquire in areas such as: Supply Chain Management Customer Relationship Management Marketing Management Professional Selling

International Business Administration, Ciencias Administrativas

Proficiencies acquired in subjects -Marketing Management -Data Analysis -Business Administration -Economics