Alexandra Pestretsova Email & Phone Number

We advise game developers and startups on marketing, strategy, and help them build effective marketing teams.

Serving as a business and marketing advisor for a cross-platform autochess/RPG game League of Masters

Serving as an advisor on business, marketing and communications strategiesTogether with CEO created business and marketing strategies, hired CMO, made the marketing department run and going along with the whole company's strategyTabi Land is an adaptive learning app for preschoolers. It determines child abilities and skills and personalizes a learning.

Russia, Cyprus

Raised the investments from HAXUS (currently - Palta) IT fund for the international digital mindfulness/mental health service development. Developed the prototype - ios mobile application and the telegram chat-bot, proved the market fit (customer deep interviews, competitive landscape research, UA, tests, solid 1M retention rate).Hired the team: 2 inhouse.

Helping gaming companies connect with the most relevant / popular youtube influencers all over the worldClients: Pixonic, Nexters, Destiny Development, FunCorp, Social Quantum, Nekki, ПРОВзгляд and others

Developed and implemented a global marketing strategy for a blockchain platform (Top-30 by market cap globally). Fully rebranded the key visuals, developed a new key marketing assets (product sites, videos, presentations etc) worked on the new positioning strategy for the global market.Established a marketing team of 8 inhouse professionals (Events.

Amsterdam Area, Netherlands

Planning/executing My.com (Mail.ru Group`s IPO listed subsidiary) product marketing strategy for European and US markets.Games:Successfully launched (with more than 5 mln users in EU/US)- Skyforge (sci-fi/fantasy MMORPG)- Armored Warfare (tank action MMO)Marketed for CBT - World of Speed (racing MMO)- Revelation (fantasy MMORPG)Supervised- Evolution.

Moscow, Russian Federation

Created and scaled marketing department from 2 to 50 individuals. Created and managed - User Acquisition, CRM, Community Management, Brand Management, PR, Event Management, Asset Production and Affiliate marketing dept-s.Mobile and social apps market analysis, finding and executing the best advertising strategies for the company`s more than 40 apps..

Developed and executed marketing/PR strategy for the browser based fantasy MMORPG 'The Kingdom'. Main focus was on User Acquisition, Affiliate marketing, PR and Community management. The number of users attracted - over 4 mln.Took part in the business model development and game design. Searched for the new billing solutions, managed co-branded promotions.

Responsible for online marketing strategy for more than 50 products: PC and console games, educational multimedia etc. The biggest online campaigns were made for the key game titles launching in Russia (The Witcher, Unreal Tournament III, Call of Duty 4, Guild Wars, Tabula Rasa etc).Worked closely together with the major partners (Midway, Ubisoft, CD.

Bachelor'S Degree, Psychology

Psychology

Education record