As a critical decision-maker of the organization’s B2B leadership team, I led a cross-functional team of 30 to strategically launch products and services to B2B decision-makers through integrated content and enablement strategies and uncovering new opportunities across revenue streams. In addition, I spearheaded customer-forward campaigns and internal change initiatives to drive brand awareness while expanding operational capabilities and directing executive partners toward priorities aligned with long-term business goals.Key Achievements:► Established the organization’s small-and-medium business center of excellence, crafting targeted content initiatives based on a rapidly-growing segment’s needs.► Overhauled the marketing operations model to accommodate a versatile in-house team, centralizing and expanding the division’s social media, creative, and CRM functions to drive annual growth while identifying cost-saving measures.► Launched the organization’s direct B2B e-commerce business channel from the ground up, driving 27x growth in three years by introducing new SaaS solutions, device protection services, and financial offerings.

As a key driver of Samsung’s developing B2B Mobile product line, I built and led a high-performance team to drive six years of double-digit growth. By prioritizing a content-first strategy and leading a cultural shift away from feature-driven engagements, I more than doubled the organization’s pipeline and maximized product value across multiple verticals. In addition, I earned industry recognition for creating the organization’s first B2B customer persona, unifying marketing teams on emotionally relevant messaging to connect with diverse audiences.Key Achievements:► Drove company to adopt and implement marketing automation platform integrating with Salesforce to measure marketing contribution to pipeline. Won 2018 Oracle Markie Award for 'Best Use of Data.'► Built and developed the company’s first global B2B content and social marketing team – executed content strategy powered by the thought leadership blog INSIGHTS.►Spearheaded the global launch of a new rugged product category, analyzing and addressing market and competitor obstacles to ensure success – supported the negotiation of a Walmart-partnered corporate device program.

Built and scaled the organization’s B2B marketing team to drive demand for over 300 products annually – accelerated the organization’s marketing capabilities, designed the first US Executive Briefing Center, and influenced the implementation of a new creative platform, doubling lead generation and digital engagement within one year.

Drove a rapidly developing in-house organization to strengthen the impact of Samsung’s display, PC, and printer business across North America – modernized the division’s email marketing program, created its first B2B website, and launched a new Ultra-Mobile PC category in partnership with Microsoft and Intel, generating 20% annual growth in the first three years.

Managed the day-to-day account management of the Samsung Electronics account reporting directly to the General Manager. Working directly with the client to plan and execute advertising strategies supporting Samsung's IT products. Included media planning, PR integration, advertising and collateral support. Was selected by VP of Marketing/Sales to transition role onto the client side and manage the Integrated Marketing team.

Led account and creative teams for Pulsar Advertising. Clients included Metrolink and Washington Metropolitan Area Transit Authority. Worked with the client and local transit agencies to develop advertising strategies to maintain and boost ridership. Worked with the National Capital Planning Commission to create the Circulator brand for a new transit option for both locals and tourists in Washington DC. Developed the bus, collateral, stop, and informational design.

Specialized Marketing Services was a full-service Direct Marketing agency. As the Sr. Account Executive, I led the day-to-day account management for companies including Gateway Computer, eMachines, Toshiba Semiconductor, ViewSonic, Yamaha, Lufthansa, and Canon Printer. I was charged with developing, executing, and analyzing my customer’s direct mail strategies. Key success highlight: Complete sellout of eMachines first-ever launch of a gaming PC. Sold solely through Direct Marketing, our multi-touch program included work with co-marketing partners Microsoft and Intel. Deliverables included strategic list analysis, creative development, and campaign tracking. Our multi-touch campaign strategy continued to be successful, with inventory remaining sold out for over six months.

I started my marketing career out of college with LM&O Advertising (formerly Bozell Worldwide). I held many Account Management positions, working my way up through the agency. I managed day-to-day client relations and advertising planning that included print, broadcast, cinema, and online advertising strategies for multiple clients like Verizon (Federal business) and the Army National Guard. I also oversaw our digital incubator that managed website development for our customers working directly with the agency CTO and managing programmers and designers. We were able to maintain the highest recruiting levels of all armed services, even during times of conflict.