I lead the Growth Marketing & Strategy team at Empower, supporting our vision to transform financial lives through advice, people and technology.

Advisor to Marllm founding team, providing guidance on product roadmap and growth strategy.

I head up the consumer and B2B growth team at Landing, responsible for +$14M annual budget to drive direct customer bookings and supply leads through Landing’s website and mobile app across paid, owned and earned channels. Lead team of 4 growth marketers aligned against acquisition, activation, retention and B2B.- Kicked off channel and audience expansion in Q1 2024 enabling the team to increase scale, leading to +30% QoQ bookings growth.- Streamlined process for budget allocation and campaign optimization lead to -25% reduction in CAC.- Advised executive team on acquisition of strategic competitor, Barsala, and ran point on integration of its growth marketing engine.

Lead digital marketing team of 18 directors and managers, supporting Meta FinTech product go-to-market product launches (Calibra/Novi, FB Pay, Meta Pay, Meta Verified) with +$60M opex under management across paid, owned and earned channels.- My team drove more than 25% of total account sign-ups for Novi and Meta Verified go-to-market product launches through paid media prospecting and email waitlist strategies.- The team also managed design, coding and on-time launch of marketing websites for Novi, Meta Pay and Meta Verified, including lead-gen and waitlist features. - Developed data management strategy across Meta’s fintech products across owned marketing channels, accountable for risk mitigation and regulatory compliance (CFPB, FINRA, NYDFS et. al).

Led global consumer digital acquisition team of 7 managers, driving high-CLV consumer growth across paid, earned, and owned channels, managing +$80M annual budget and optimization across all network entry points (website, app, partner) for PayPal, Venmo & Xoom.- Piloted and scaled first-ever global budget arbitrage initiative, increasing ROI (12-month LTV / CAC) for PayPal consumer business by 5x while maintaining global unit volume.- Drove double-digit YoY customer growth for Venmo, while maintaining < $10 CAC.

Led digital marketing and growth strategy for consumer acquisition and cross-sell programs across PayPal and PayPal Credit businesses, managing $60M annual advertising budget across the entire portfolio.- Developed digital audience co-op, leveraging PayPal’s unique data assets and market position to create co-marketing audiences for groups of complementary PayPal merchants - increased ROI >25% and improved merchant partnerships.- Established Global best practices for yield modeling, budget forecasting and ROI optimization across channels, resulting in +12% YoY consumer revenue growth in NA.

Led digital marketing for PayPal's NA consumer business, developing profitable, cross-channel customer acquisition and retention program.- Drove innovation & triple digit growth in app channel, surpassing legacy eBay channels in acquisition volume.- Churn prevention and guest-upgrade strategies grew active customer file +102% YoY.

Stood up consumer digital marketing program in NA, tasked with developing new, cost-efficient growth channels following PayPal’s split from eBay.- Eliminated managed service model and inefficient vendors in favor of hybrid in-house/agency model, growing non-eBay PayPal consumer account sign-ups by +18% YoY.

Lead digital content marketing and cross channel optimization efforts for the multi-billion dollar brand, touching paid & organic search, display advertising & remarketing, affiliate marketing & technical website optimization.

I oversee the organic search and digital content strategy programs at Fathom - Columbus.

I am responsible for developing and managing organic search marketing strategies for top accounts. This includes creating and assigning project tasks, maintenance and analysis of strategic reports to track project performance, creation of web content strategies, and research/networking to maintain agency's position as an industry thought-leader.

I express obscure, abstract and creative concepts in writing, turning them into content that generates leads, sales, and operating income. I am responsible for developing Internet marketing strategies involving the creation, optimization and marketing of Web copy, articles, press releases, online advertisements and more. I can also create and execute intermediate to advanced April Fool's Day campaigns.