Mobile Game Marketing Associate
台灣
-Led the marketing projects of 3 mobile games’ launching and sustaining campaigns.-Designed advertising assets for dedicated channels including TVC, online ads, OOH ads, offline events, press conferences, social media campaigns, etc.-Controlled the marketing budget for over USD 3 million.-Produced and supervised more than 10 TVC scripts and filming.-Conducted in-house videos for social media and online ads use.-Managed online ads for budget over USD 0.5 million.-Held… Show more -Led the marketing projects of 3 mobile games’ launching and sustaining campaigns.-Designed advertising assets for dedicated channels including TVC, online ads, OOH ads, offline events, press conferences, social media campaigns, etc.-Controlled the marketing budget for over USD 3 million.-Produced and supervised more than 10 TVC scripts and filming.-Conducted in-house videos for social media and online ads use.-Managed online ads for budget over USD 0.5 million.-Held several offline events including user-gatherings and press conferences. The largest event obtained over 120 participants. -Post-monitor and analyze the campaign result of in-game stats and campaign optimization. Show less