Mildred Smith Email & Phone Number

Seattle, WA, US

Freelance creative service consultant

Pomona, CA, US

Heads the company's Marketing Department, strategize and developed all marketing projects.

Advertising and Marketing consultancy, with focus in food and restaurant businesses.

• Part of Honeybee Food Corp. Franchisor and operator of quick service restaurant concepts. Main brands - Jollibee, Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Yonghe King, HongZhuangYuan. Almost 2,000 restaurant.
• Developing a Master Brand strategy, customer research and product development resulting in streamlining of product lines from 40 down to 23 to enable a focused brand positioning, more effective kitchen process, and.
• Increasing store traffic count through effective marketing programs including merchandising, pricing, attractive store image, advertising, print, online, social media, digital, and T.V. campaign across 20 QSR (Quick.
• Achieving positive rolling base sales for Chowking USA of +4.8% annually to a target of +1.25% in the first year and +6.8% growth to a target of +2.8%.
• Developing new product launches, concept and launching the US flagship product, which also became the international flagship product, ‘Crispy Soy Chicken’. Achieving over $22million (USD) in revenue and +10% annual.

• Freelance consultancy acting independently to set up a satellite office in the US to attract US based Filipino company clients and using the brand Blue Bottle Advertising, Los Angeles.
• Research driven, customer focused, entry market campaign development for Avon Vietnam through developing catalogues for Avon Vietnam entry market and Avon Philippines. Sourcing and managing a team of designers.
• Marketing consulting for the monthly subscription only ‘Asian Entrepreneur Magazine’ with a national circulation of 20,000 copies per issue. Increasing sponsorship by 50% and industry diversity for 300 people from.
• Acquiring new clients through referrals including; Jollibee (QSR) Chicken & Burger, Seafood City Supermarket, Martin Purefoods (Marinated Meats), Asian Entrepreneur Magazine and Avon International.
• Generating exclusive new revenue streams through in-house digital photography and in-house television commercial production capability. Increasing annual agency income by 25%.

• Became the sole proprietor of the advertising agency which was formally jointly owned with partners
• Grew a design studio business into a multi-national advertising agency increasing brand awareness for market leading brands Red Bull, National Book store, Ayala Land International. Winning Anvil creative awards and.

• Joint owner of startup advertising agency and the first Philippine advertising agency to offer in-house digital photography services.
• Building a distinct brand image for Avon ‘intimate apparel’ product line launch winning the creative Guild Award and resulting in a separate exclusive catalogue for the product range within 6 months from launch.
• Sales share of ‘intimate apparel’ grew from 10% to 35% of overall turnover within 2 years by grabbing market share from competitors.

• Publicis/Jimenez basic is the largest creative agency in the Philippines; D'Arcy Masius Benton & Bowles was an advertising agency in the United States with worldwide subsidiaries established in November 1985.
• Conceptualizing advertising, developing distinct advertising campaigns and building brand equity through strong celebrity endorsement campaign for Procter & Gamble's Whisper feminine care. United Coconut Planters Bank.

• Saatchi & Saatchi is a global advertising agency network with 140 offices in 76 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York part of the Publicis Groupe.
• Conceptualizing and producing distinctive advertising campaigns for Procter & Gamble's Mr. Clean and Oil of Olay, San Miguel Corporation's Magnolia All-Purpose Cream resulting in multiple awards for both print & TV.
• Photo- styling and art directing, TV and print production for San Miguel premium ice cream brand launch – Gold Label.
• Designing product packaging for Magnolia Queso de Bola, Gold Label Ice Cream, All-Purpose Cream, Golden Fry, Whisper Singles, winning packaging design awards.

Diploma, Culinary Arts

Web Design, Web

Child Psychology, Parenting Skills

Ba, Advertising