Work Experience
Responsible for assisting the marketing department in a number of their daily activities:• White paper proofing and updating the CRM database.• Observed the workings of various marketing software used to target clients and generate leads, such as Lead forensics, Hootsuite and Dotmailer.• Studied Pardot e-marketing software and Salesforce CRM platform, used to process leads and manage business relationships through segmentation and targeted campaigns. • Reviewed the… Show more Responsible for assisting the marketing department in a number of their daily activities:• White paper proofing and updating the CRM database.• Observed the workings of various marketing software used to target clients and generate leads, such as Lead forensics, Hootsuite and Dotmailer.• Studied Pardot e-marketing software and Salesforce CRM platform, used to process leads and manage business relationships through segmentation and targeted campaigns. • Reviewed the volunteer recruit website (Weneedyou.co.uk) and new social media strategies to suggest methods of improvement that would best target students for various clinical studies. • Analysed research and strategy documents, proposed by website development companies such as One space media, for the proposal of a new volunteer recruitment website 'GoParticipateNow' for Quotient Sciences in Florida.Presented my opinion on the documents which detailed: project goals, functional requirements, competitor approach, audience, SEO and visual approach. Show less