Responsible for Product Management, Segment Marketing, Pricing & Programming, and eCommerce ofParts departments, 9 direct reports, 35 total team members.Developed annual Strategic Business Plans to achieve Parts Sales KPIs and objectives, generating $1.7B inannual revenue, utilizing $15M in marketing spend.Drove revenue growth thru new product launches, wholesale programs, and retail marketing activities.Collaborated with cross-cultural sales teams and collected VOC (voice of customer) feedback to developwholesale programs and retail promotions.Engaged with Case IH, Case Construction, New Holland, and CNH Capital marketing departments to createdual-promotions and cross-promote relevant offers.Created monthly KPI reports for products, services, and programs/promotions.

Working closely with Brand Marketing, prioritization of projects / programs with AMS Marketing team and Sales team to achieve revenue and margin objectives.Identify under-performing product lines based on parts market potential and work with product managers, pricing analyst and suppliers to focus on growth initiatives to promote product lines utilizing CNH Industrial publications & other communication vehicles (eCommerce, brand web sites, etc.), including target marketing.Evaluate new parts product introduction & sales opportunities based on input of product managers, dealer requests and sales personnel, in support of the whole goods product life-cycles.Execute planned marketing programs including release of wholesale information to dealer, linkage of wholesale dealer program to retail customer communications (Impact / Contact publications) and establishing sales objectives & forecasts with Sales team.Strategic and tactical look at future B-B and B-C communications utilizing technology wherever possible to increase penetration and overall effectiveness.Identify opportunities and develop programs, products, services and tools in support of business growth and increased profitability in the dealer aftermarket channel such as extended warranties, planned maintenance and repair contracts, proactive support leveraging data gathered from telematics / connected vehicles, service inspections, etc.Coordinate the vendor selection process and project management for larger initiatives that require 3rd party resources / vendors.

As manager of the Aftermarket Sales & Programs departments, I lead 3 employees, with 9 additional indirect reports. I am also responsible for sales strategies aimed at increasing revenue associated with our telematics solution and our compact equipment attachments offering.Below is an overview of the three teams that I lead:The Aftermarket Sales & Support team is responsible for the day-to-day communication between our dealers and Wacker Neuson, related to service parts. While fighting in the trenches with my team, I identified key areas of improvement that ultimately decreased hold times and increased customer satisfaction.The Parts Technical Advisor role fills the grey area between the Aftermarket Sales & Support team and our Technical Support Group (TSG). I created this position after identifying the need when observing my team interact with TSG on a constant basis, creating inefficiencies in both departments. Now one person owns the interaction from start to finish, simplifying the process for the customer.The Aftermarket Programs group are the brains behind the scenes. This group is responsible for reporting metrics, as well as identifying areas of opportunities and implementing programs to take advantage of them.

Responsible for the development and implementation of a market strategy for Precision Ag/Construction and Radios & Observation Equipment that ultimately increased sales revenues and margins across all CNH Industrial brands.Drove parts marketing strategy towards sustained growth of dealers’ parts & service sales which in turn improve their absorption rates, dealership profitability and result in incremental parts sales from CNHI Parts & Service.Established direct communications with dealer network and company parts sales personnel to assure competitive quality and pricing.Directed the marketing of products through available channels of communication to both wholesale and retail customers.Provided necessary analysis to management on competitive activities, industry directions, and dealer / customer requirements with regard to the products handled.Provided field training programs and parts information / application reference materials to ensure product success in the market.Worked with engineering and product development platform on product expansions or deletions, while assessing the necessary sales, marketing, and vendor impacts for such recommendations.