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I'm a sales, marketing and business development executive who has worked within the consumer packaged goods, biofuels, animal nutrition, sports, apparel, SaaS / HR Tech and healthcare industries. My approach is organized, efficient, effective, and utilizes my broad experience to build brands, grow demand and expand opportunities.As Chief Marketing Officer for Vault Verify, I have initiated the marketing activities for a small, fast-growth SaaS company by building a team, setting up the MarTech stack, and leading a marketing plan to drive demand. Vault Verify is a portfolio company of private equity firm PSG Equity.As Chief Strategy & Growth Officer for TeleSpecialists, I created a strategic framework for growth at a dynamic telemedicine services organization, and led sales and marketing. This was during the company's pre-capital through first equity raise. As VP - Marketing & Demand Gen for YourMembership, I developed marketing strategies for a cloud-based SaaS membership engagement platform for associations and non-profit organizations. During this time, YM was a portfolio company of private equity company Riverside. As Director of Marketing - Baseball for VF Corporation - Licensed Sports Group, I managed the Majestic apparel brand within Major League Baseball and major sporting goods / apparel retailers. As Director of Marketing at IMG Academy, an elite sports training facility, my team created sport-specific marketing plans and a digitally-focused calendar plan, to generate revenue through sports camps and a private school. At Novus International, a global animal nutrition company, I was Global Strategic Marketing Director for E-Marketing and Market Research. My teams transformed these new functions, delivering world-class market research services and overhauling the global digital strategy.As marketing leader for EPIC, I developed a new brand for ethanol and promoted renewable fuels nationwide. This pioneering role included strategic marketing plan development and ad campaign execution, working closely with the IndyCar Series, Rahal Letterman Racing, and the Corvette Racing Team. My first 16 years of sales / marketing experience came within the CPG industry, working with candy, snacks, and frozen foods in all retail / foodservice channels. My early work with top brands like M&M's, Uncle Ben's, and Orville Redenbacher's gave me a solid foundation in all marketing areas, which I've since applied to many industries.
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FounderDestinautsCary, Nc, Us
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Chief Marketing OfficerVault Verify Nov 2021 - PresentNew Smyrna Beach, Florida, UsBuilt the marketing function for lead gen and partner marketing after a short post-investment ramp-up period. Set up entire integrated marketing tech stack (HubSpot MAP, Salesforce CRM, 6sense) and hired a marketing team in first 90 days. I continue to expand content marketing, partner marketing and lead gen capabilities through management of an outbound sales team, an events calendar, and full marketing campaign calendar. Developed a new WordPress site to enhance online presence and facilitate marketing initiatives. Tactics include targeted ABM campaigns, email, display ads, paid search, content syndication, webinars, podcasts and LinkedIn ads to drive qualified traffic to campaign landing pages, ultimately resulting in product demos. Vault Verify is a small, fast-growth SaaS company that provides HR departments with outsourced verifications of employment and income, using real-time APIs. Vault Verify is a portfolio company of the private equity firm PSG Equity. -
Secretary & Board Member (Volunteer)Gulf Coast Symphony Dec 2018 - Jun 2022Fort Myers, Florida, Us -
Chief Strategy & Growth OfficerTelespecialists Oct 2016 - Sep 2021Fort Myers, Florida, UsLed marketing and business development strategy, determined go-to-market plan, and directed and executed marketing and sales activities to drive awareness and build demand. TeleSpecialists is a fast-growing physician service organization that develops and maintains TeleStroke, TeleNeurology, and other specialized physician coverage programs at hospitals nationwide. -
Vp - Marketing And Demand GenerationYourmembership Jul 2015 - Jun 2016St. Petersburg, Fl, UsRecruited as a change agent to transform the go-to-market strategy, value proposition, ad messaging, team structure, and demand generation process for a leading global provider of cloud-based SaaS technology for member associations. Products include membership management software, learning management systems, career centers and outsourced media sales teams. During this time, YM was a portfolio company of the private equity firm Riverside. -
Director Of Marketing - BaseballVf Corporation - Licensed Sports Group, Majestic Brand Aug 2013 - Jul 2015Denver, Co, UsDirected the marketing of the Majestic brand within Major League Baseball, the baseball community, and major apparel / sporting goods retailers. Develop brand advertising and marketing plans to grow brand presence and sales. Majestic is the official uniform provider to MLB.• • In 2015, created Jersey Day as an annual 30-team omnichannel promotion event. Broad retailer, club, league and media participation led to a social media combined reach of 79 million, a +65% growth in followers, 217,000 votes cast on the Fan Battle microsite, and a huge +53% lift in jersey sales. The promo won a Chief Marketer PRO Award Gold Medal. • Converted key retailers to a calendar plan, directing co-op funds to major brand campaigns at key seasonal times. -
Director Of Marketing - Img AcademyImg Jun 2011 - Apr 2013London, GbDirected the marketing function at a world-class sports and performance training operation, IMG Academy, a 450-acre state-of-the-art campus facility that annually serves over 18,000 elite junior, adult, college and pro athletes from over 80 countries, across 7 sports (golf, soccer, baseball, basketball, football, lacrosse, and Bollettieri tennis). • Led a 7-person team, using a brand portfolio strategy and comprehensive sport-specific marketing plans to generate revenue through sports camps, sports consulting, event management, and a private school. • In 2012, directed a critical re-branding effort through a major ad agency to unify and re-position IMG Academy.• Marketing spend ($2MM+ annually) focused on digital ads to trigger targeted lead generation. Captured data was then appended and filtered for geo-targeted affluent households, and e-mail / direct mail campaigns support a sales funnel. Complex integrated marketing efforts included website, SEO, paid search, social media, an ad server feeding an ad network and other banner ads, display ad retargeting, and content marketing via digital publishing and online video. • Online registration revenue grew +47%, increasing the vital camp revenue by +24% in the past year. -
Global Strategic Marketing Director– E-Marketing / Market ResearchNovus International, Inc. Mar 2009 - Jun 2011Chesterfield, Missouri, UsBuilt the new e-marketing and market research departments and developed global strategies for a $1.1B global, diversified animal / human health and nutrition company. Designed a network of global sites (Novusint.com, Arenus.com, StratumNutrition.com), and expanded the use of SEM, web banner ads, social media, e-mail marketing, video, podcast, webinar, and other e-marketing tactics to create an online competitive advantage. Led CRM and e-commerce systems integration across several business units. • Website re-launch and design/content strategy resulted in a +107% increase in annual website visits. Started a market research team, to provide strategic insights for new product and market development activities.• Team of four researchers completed 185 diverse projects for 55 global requestors over two years. -
Senior Director Of MarketingEthanol Promotion And Information Council (Epic) 2006 - 2008Created the national strategy to launch a new brand and image for Ethanol, the biofuel. Led marketing and PR efforts through activating a team of direct reports and a network of agencies, media partners, and sponsorship contacts to re-position Ethanol as a fuel of choice within the U.S. ($9MM annual marketing budget).• As strategic marketing leader, created and executed market development projects and crafted a consistent brand look and ad campaign to raise awareness and improve product positioning. • Leveraged partnerships with major auto companies and fuel retailers to grow Ethanol’s presence. Worked with environmental groups to encourage advocacy for Ethanol as a renewable fuel.• Efforts included motorsports sponsorships (IndyCar Series, Rahal Letterman Racing, GM, ALMS), national TV spots, PR, print, radio, media events, retailer promos, mobile marketing, outreach to environmental groups, online ads, SEO/SEM, and a Webby Award-winning website launch, in 2006. • Received extensive media training, and was an industry spokesperson for the ethanol industry, completing numerous local and national interviews, including ABC's World News Tonight.• Three-year branding effort resulted in logo adoption in 46 states, a +18% national increase in familiarity, a +27% surge in purchase intent, and +165% industry volume growth.
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Marketing Executive (Various Roles)Conagra Foods, Inc. 2001 - 2006Chicago, Illinois, Us2004 - 2006 Director of Customer and Segment Marketing (Foodservice - Omaha, NE)Led customer marketing for the $2B Culinary Products group. Created strategic plans for the 46-brand portfolio,including Healthy Choice, Hunt’s, Pam, Butterball, and Egg Beaters. Applied marketing, sales, and business development skills to grow volume with food distributors and restaurant chains. • Built a team of three direct reports to leverage brand equity with retailers and chains. Directed a marketing project pipeline with targeted accounts to increase brand penetration and usage. • Applied food trends to drive new product and packaging innovation. Determined commercial feasibility of projects and presented business cases to executives for strategic prioritization. 2001 - 2004 Sr. Marketing Manager - Orville Redenbacher's (Snacks-Edina, MN)Managed all key marketing activities for the brand, a premium category leader and critical profit driver for ConAgra Foods ($300+m brand sales volume, $35m A&P budget). • Delivered three years of double-digit sales and profit growth, increasing #1 market share position from a 5% gap to a 20% gap vs. nearest competitor. Dual-brand strategy dominated the category.• Launched web site, www.orville.com. • Strategic redesign of brand destination statement and positioning, and development of TV, print, and web ads, PR, and product placement.• Used an “integrated events” strategy for promos, resulting in the three strongest promos in the history of the brand. • Launched 10 new items, equal to 80% of brand growth and 1/3 of dollar sales over that period, and incl. 4 of the top 10 SKUs.• Negotiated national tie-in promotional partnerships with Disney, Warner Bros., Netflix, and Dr. Pepper. -
Brands ManagerUncle Ben'S Inc. 1999 - 2001(In Houston, TX and Los Angeles, CA) Designed annual foodservice marketing plan for frozen prepared foods, M&M/MARS confectionery brands, and desserts ($55 million combined annual volume, $2 million combined marketing budget). • Led cross-functional teams to develop new product lines in targeted categories. • Developed and successfully launched the web site www.masterfoodservices.com, a global, customer-focused marketing tool. Developed technology-based marketing tools for sales brokers.• Member of the cross-functional management team that determined the mid-term (5-year) plan and assessed projects as they related to achieving the marketing plan.
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Various Sales And Marketing PositionsM&M/Mars 1990 - 1998Mclean, Virginia, Us1998 Category Leadership Manager, Hackettstown, NJ Created category management programs to optimize store shelf performance of key retail partners, based on consumer trend and IRI sales data. Analysis drove planogram gains and sales growth at several major retailers.1997 - 1998 Market Development Manager - Bulk Candy, Hackettstown, NJ 1996 - 1997 Marketing Services - Promotion Coordinator, Hackettstown, NJ • Developed the marketing and sales plan for a new bulk candy line, from concept through launch, including research, forecasting, product mix, packaging / fixture design, brochure design, and reporting to executives. • Ran consumer promotions for 3 Musketeers and Twix brands ($375MM combined sales revenue). 1993 - 1996 Key Account Representative (KAR), Minneapolis, MN 1990 - 1992 Sales Representative (SR), Omaha, Nebraska • As KAR, attained profitable sales growth at four major grocery and drug accounts with $20MM in revenue.• As SR, ran a $5MM sales territory of stores, wholesalers and distributors. Won several national sales awards.
Reece Nanfito Skills
Reece Nanfito Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing - Brand Management -
Creighton UniversityMarketing -
Creighton Preparatory SchoolHigh School
Frequently Asked Questions about Reece Nanfito
What company does Reece Nanfito work for?
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What skills is Reece Nanfito known for?
Reece Nanfito has skills like Marketing Strategy, Email Marketing, Marketing, Social Media Marketing, Market Research, Advertising, Online Advertising, Strategy, Product Development, Digital Strategy, Marketing Communications, Strategic Planning.
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