Reece Nanfito Email & Phone Number

Cary, NC, US

New Smyrna Beach, Florida, US

Built the marketing function for lead gen and partner marketing after a short post-investment ramp-up period. Set up entire integrated marketing tech stack (HubSpot MAP, Salesforce CRM, 6sense) and hired a marketing team in first 90 days. I continue to expand content marketing, partner marketing and lead gen capabilities through management of an outbound.

Fort Myers, Florida, US

Fort Myers, Florida, US

Led marketing and business development strategy, determined go-to-market plan, and directed and executed marketing and sales activities to drive awareness and build demand. TeleSpecialists is a fast-growing physician service organization that develops and maintains TeleStroke, TeleNeurology, and other specialized physician coverage programs at hospitals.

St. Petersburg, FL, US

Recruited as a change agent to transform the go-to-market strategy, value proposition, ad messaging, team structure, and demand generation process for a leading global provider of cloud-based SaaS technology for member associations. Products include membership management software, learning management systems, career centers and outsourced media sales.

Denver, CO, US

• Directed the marketing of the Majestic brand within Major League Baseball, the baseball community, and major apparel / sporting goods retailers. Develop brand advertising and marketing plans to grow brand presence and.
• In 2015, created Jersey Day as an annual 30-team omnichannel promotion event. Broad retailer, club, league and media participation led to a social media combined reach of 79 million, a +65% growth in followers, 217,000.
• Converted key retailers to a calendar plan, directing co-op funds to major brand campaigns at key seasonal times.

London, GB

• Directed the marketing function at a world-class sports and performance training operation, IMG Academy, a 450-acre state-of-the-art campus facility that annually serves over 18,000 elite junior, adult, college and pro.
• Led a 7-person team, using a brand portfolio strategy and comprehensive sport-specific marketing plans to generate revenue through sports camps, sports consulting, event management, and a private school.
• In 2012, directed a critical re-branding effort through a major ad agency to unify and re-position IMG Academy.
• Marketing spend ($2MM+ annually) focused on digital ads to trigger targeted lead generation. Captured data was then appended and filtered for geo-targeted affluent households, and e-mail / direct mail campaigns support.
• Online registration revenue grew +47%, increasing the vital camp revenue by +24% in the past year.

Chesterfield, Missouri, US

• Built the new e-marketing and market research departments and developed global strategies for a $1.1B global, diversified animal / human health and nutrition company. Designed a network of global sites (Novusint.com.
• Website re-launch and design/content strategy resulted in a +107% increase in annual website visits. Started a market research team, to provide strategic insights for new product and market development activities.
• Team of four researchers completed 185 diverse projects for 55 global requestors over two years.

• Created the national strategy to launch a new brand and image for Ethanol, the biofuel. Led marketing and PR efforts through activating a team of direct reports and a network of agencies, media partners, and.
• As strategic marketing leader, created and executed market development projects and crafted a consistent brand look and ad campaign to raise awareness and improve product positioning.
• Leveraged partnerships with major auto companies and fuel retailers to grow Ethanol’s presence. Worked with environmental groups to encourage advocacy for Ethanol as a renewable fuel.
• Efforts included motorsports sponsorships (IndyCar Series, Rahal Letterman Racing, GM, ALMS), national TV spots, PR, print, radio, media events, retailer promos, mobile marketing, outreach to environmental groups.
• Received extensive media training, and was an industry spokesperson for the ethanol industry, completing numerous local and national interviews, including ABC's World News Tonight.
• Three-year branding effort resulted in logo adoption in 46 states, a +18% national increase in familiarity, a +27% surge in purchase intent, and +165% industry volume growth.

Chicago, Illinois, US

• 2004 - 2006 Director of Customer and Segment Marketing (Foodservice - Omaha, NE)Led customer marketing for the $2B Culinary Products group. Created strategic plans for the 46-brand portfolio,including Healthy Choice.
• Built a team of three direct reports to leverage brand equity with retailers and chains. Directed a marketing project pipeline with targeted accounts to increase brand penetration and usage.
• Applied food trends to drive new product and packaging innovation. Determined commercial feasibility of projects and presented business cases to executives for strategic prioritization. 2001 - 2004 Sr. Marketing.
• Delivered three years of double-digit sales and profit growth, increasing #1 market share position from a 5% gap to a 20% gap vs. nearest competitor. Dual-brand strategy dominated the category.
• Launched web site, www.orville.com.
• Strategic redesign of brand destination statement and positioning, and development of TV, print, and web ads, PR, and product placement.

• (In Houston, TX and Los Angeles, CA) Designed annual foodservice marketing plan for frozen prepared foods, M&M/MARS confectionery brands, and desserts ($55 million combined annual volume, $2 million combined marketing.
• Led cross-functional teams to develop new product lines in targeted categories.
• Developed and successfully launched the web site www.masterfoodservices.com, a global, customer-focused marketing tool. Developed technology-based marketing tools for sales brokers.
• Member of the cross-functional management team that determined the mid-term (5-year) plan and assessed projects as they related to achieving the marketing plan.

Mclean, Virginia, US

• 1998 Category Leadership Manager, Hackettstown, NJ Created category management programs to optimize store shelf performance of key retail partners, based on consumer trend and IRI sales data. Analysis drove planogram.
• Developed the marketing and sales plan for a new bulk candy line, from concept through launch, including research, forecasting, product mix, packaging / fixture design, brochure design, and reporting to executives.
• Ran consumer promotions for 3 Musketeers and Twix brands ($375MM combined sales revenue). 1993 - 1996 Key Account Representative (KAR), Minneapolis, MN 1990 - 1992 Sales Representative (SR), Omaha, Nebraska
• As KAR, attained profitable sales growth at four major grocery and drug accounts with $20MM in revenue.
• As SR, ran a $5MM sales territory of stores, wholesalers and distributors. Won several national sales awards.

Mba, Marketing - Brand Management

Bsba, Marketing

High School