Reece Williams Email & Phone Number

London, England, United Kingdom

mdlondon is THE consumer hair brand that empowers people to style and care for their hair, like a pro, at home and on the go. We have built a community base through a mix of highly engaging online content and partnerships that enable consumers to care and style their hair to a professional level regardless of where they are. We deliver this via a complete range of electrical hair tools, expert advice and easy to follow online video How-tos.

London, England, United Kingdom

Formed in 2013 through a ballot of local businesses to bring a newfound purpose and focus to the Baker Street and Marylebone area. BSQP represent 200 businesses to drive forward positive change to create a thriving and prosperous community for everyone, working in close liaison with The Portman Estate. The Vibrancy, Identity & Community Steering Group plays a key role in bringing this vision to life. As Chair, I work closely with the CEO and wider team to drive communication and awareness of the continued improvement of the Marylebone and Baker Street Area

United Kingdom

• COO and Co-founder of MD London, a hair beauty brand co-founded with Michael Douglas and Davina McCall. Wrote the business plan, vision and strategy, presentation decks and set up the company. Raised £1.3m with 5 key investors and sourced manufacturers in China and Hungary to the value of £0.7m. Due to Covid, resourced manufacturers in UK to the value of £0.5m• Consultant for Home Grown Club. Assessing, understanding and re-focusing the business on target growth plans following the club’s launch in early 2019. Briefing and guiding MD and GM on sales process and areas for sustained commercial improvement. • Business Growth Strategist for The Pluralists, an online networking platform for HNW, third-age individuals focusing on Angel Investment and NED advisory roles who want to develop a diverse, portfolio lifestyle. Redefined and developed the offer, marketing and sales support, growing and accelerating the membership• Consultant for Odexia Consumer Brand Fund (investment fund c.£10m). Feasibility, sales, marketing operational planning and modelling for two hospitality buyouts of c.£5m

London, United Kingdom

• Grew membership by 50% in first two years, 100% by year four – smashing targets and the expectations of the shareholders. Grew, evolved and coached sales team. Established a new, motivational remuneration structure. Revised and segmented roles across acquisition and retention that reduced annual attrition from 20% to 13%• Grew bedroom occupancy from 65% to 92%, coaching and developing the bedroom sales team with a third-party specialist input and challenging mindsets to use previously shunned OTAs • Consistently grew events revenue year-on-year (from £1.6m to £2.4m), despite available space being reduced to accommodate membership growth. Coached and developed the team, one team member specifically from exec to manager• Defined the brand and aligned all elements of the marketing mix (social media platforms, paid advertising, word-of-mouth advocacy) to drive ongoing sales growth and profitability across the business; tripling EBITDA and doubling sales between 2009 and 2013 • Ambassador and public facing representative of the brand, raising the profile and standing of the business with commercial partners, local, national and international businesses, and local residents alike.

Leeds, United Kingdom

• Maintained and grew turnover to surpass agreed targets. In each year, the sales and profit goals were consistently exceeded, with annual turnover growing from £40m to £81m; year-on-year growth of between 13% and 28%. • On-boarded and grew the B2B national account base with national professional accounts (Peter Marks - Ireland; Regis - UK), high street retailers (Harvey Nichols, Space NK) and online (Look Fantastic, ASOS)• Developed and executed a rationalisation plan of the third-party distributor channel in preparation for two successive private equity buy-outs, including the negotiation of contracts with fifteen national distributors without disruption to operational performance. Seamlessly transitioned to a direct-to-market model for both bricks-and-mortar and e-comm following VC-lead buy-out of the original shareholders in 2007• Headed-up brand and product protection activity with external and internal legal teams to counter grey-market diversion and fakes

London, United Kingdom

• Initially appointed as Business Development Executive; progressed rapidly to Territory Manager, Key Account Manager and ultimately London Regional Manager, the most prestigious region in the UK. Managed a team of eight sales executives and three educators who consistently outstripped marketplace and company performance, exceeding growth and distribution targets and delivering annual growth every year of 10% -16%• Motivated, coached and developed the skills of the team in line with key performance indicators; recruited and trained all new team members through the structured development path of an international, FMCG organisation• Recruited to the international company think-tank on how to develop the brand in the then oncoming age of digital• Awarded Key Account Manager of the Year. Went on to consult with other Wella countries on the implementation of the key account structure in Europe and Far-East.

United Kingdom

• Retail Floor Manager – Next PLC; Sales Executive - Keith Spicer