CREATIVE SERVICES ✏️Comms Strategy, Storytelling & Copywriting, Public Relations & Media Outreach, Content Creation & Campaign Management, Brand Messaging & Positioning, Product ManagementCURRENT ASSIGNMENTS 🦺• Creative Consultant & Marcomms for Experience Golf, a golf tourism operator specialising in US inbound, domestic and outbound NZ categories. Marketing outreach, partner materials, and copywriting.• Creative Consultant & Creator for golf's New Zealand Open… Show more CREATIVE SERVICES ✏️Comms Strategy, Storytelling & Copywriting, Public Relations & Media Outreach, Content Creation & Campaign Management, Brand Messaging & Positioning, Product ManagementCURRENT ASSIGNMENTS 🦺• Creative Consultant & Marcomms for Experience Golf, a golf tourism operator specialising in US inbound, domestic and outbound NZ categories. Marketing outreach, partner materials, and copywriting.• Creative Consultant & Creator for golf's New Zealand Open, crafting narratives that capture the tournament's unique spirit and cultural significance by blending subcultures with enduring tradition.• Communications Strategy at East Coast Exchange: I lead communications and media strategy at ECX, building audience engagement and expanding reach for our mission in regenerative land use.• Content Strategy & Creation for Love Taupō: Across key audiences in golf, also contributing to mountain biking, and fishing categories, I have delivered services in both freelance and contract roles, spanning copywriting, audience insights, and email marketing for major campaigns.RECENT WORK 🚀• Virtual Eye / Animation Research: Golf Major Championship live graphics operation.GOLF GIGS 🚩Hyperscapes Golf Club, USA • Fyfe Golf, UK • Golf Punk International Mag, UK • The Cut Mag • Caddie Mag, AUS • NZ Golf Mag • The Links Diary, UK • McKellar Mag, USA • Vollē Golf • Johnnie Walker Golf Club • Honest Golf Co. • Experience Golf • Love Taupō • American Express • Muriwai Golf Links • Dream It TravelOTHER COLLABS 🌎Rhythm & Vines • Spark • Johnnie Walker, NZ • Love Taupō • Tui • Monteith's • Heineken • DB Export • Barkers Men's Clothing - 1972 • Neighbourhood Pizzeria • Tiger Beer • Laneway Festival, AUS • Stolen Rum • Sustainable Coastlines • Tip Top • Frame Fitness Studio, UK • Beige Brigade • Concrete Playground • Eighth Wonder Travel • Soiree Event Management • Radio Active • DLL Goodrick [civil engineering] • Travel Stormer, UK • Master Mouse Patrol, AUS Show less

• Production Director for a start-up golf tech project, shaping and executing a feature-rich web and app-based platform.• Led the coordination of a fully remote team of 3D animators, Unity developers, software engineers, and designers.• Acted as primary client interface, ensuring alignment with internal and external brand and business objectives.• Handled brand strategy, marketing, and creative communications to enhance visibility and growth.• Supported business… Show more • Production Director for a start-up golf tech project, shaping and executing a feature-rich web and app-based platform.• Led the coordination of a fully remote team of 3D animators, Unity developers, software engineers, and designers.• Acted as primary client interface, ensuring alignment with internal and external brand and business objectives.• Handled brand strategy, marketing, and creative communications to enhance visibility and growth.• Supported business development efforts, actively pursuing new business and commercial opportunities.• Created custom product proposals and pitch decks to secure client buy-in and expand market reach.• Contributed to a complex development process that built significant groundwork, though the product did not progress to full market launch. Show less

As Product Manager at DotGolf, and a member of the Senior Leadership Team, I sat between the dev team, and the expanding clientele portfolio. At the core, DotGolf build software to grow the game of golf. With roots in NZ, and part of the Golf NZ family, DotGolf services markets such as England Golf, Wales Golf, Golf Ireland and Scottish Golf. During my tenure, I worked with a small team to deliver a vast range of primarily B2B products and services at union / association levels,… Show more As Product Manager at DotGolf, and a member of the Senior Leadership Team, I sat between the dev team, and the expanding clientele portfolio. At the core, DotGolf build software to grow the game of golf. With roots in NZ, and part of the Golf NZ family, DotGolf services markets such as England Golf, Wales Golf, Golf Ireland and Scottish Golf. During my tenure, I worked with a small team to deliver a vast range of primarily B2B products and services at union / association levels, in unison with a proven B2C products servicing large audiences of data-hungry, and frequently active golfers of all abilities across a wide demographic spectrum. SKILLS & ACHIEVEMENTS INCLUDED:• Taking leadership role with ideation, validation and implementation of new products, features, enhancements, discovery and competitor analysis.• Launching discovergolfnz.com - Golf New Zealand's international tourism-focused website. My role was to project manage the site creation and delivery with the key stakeholders.• Owning processes to support project and account management - defining functional requirements, scoping and planning.• Leading sprint planning - resource management, client services, identifying and managing blockages, peer support (scrum methodology).• Prioritising product roadmap with developers, aligning the product vision with the market needs and business strategy. Show less

Led the integration of a new product into Fingermark's existing offerings, with a focus on the QSR [Quick Service Restaurant] sector.• Served as the Subject Matter Expert in Digital Signage CMS, guiding internal teams and external stakeholders. • Defined and validated key milestones for Fingermark’s first purely SaaS-based product, shaping its roadmap for future development. • Collaborated with both internal teams at Fingermark’s Havelock North HQ and specialised… Show more Led the integration of a new product into Fingermark's existing offerings, with a focus on the QSR [Quick Service Restaurant] sector.• Served as the Subject Matter Expert in Digital Signage CMS, guiding internal teams and external stakeholders. • Defined and validated key milestones for Fingermark’s first purely SaaS-based product, shaping its roadmap for future development. • Collaborated with both internal teams at Fingermark’s Havelock North HQ and specialised external teams in Wellington to ensure seamless product development.• Provided technical pre-sales support and ensured customer success by engaging with both prospective and current clients. • Managed bespoke software adoption and migration to new environments, delivering tailored solutions for users. • Worked closely with the marketing team to define, shape, and showcase innovative product offerings. Show less

PRODUCT MANAGEMENT • Coordination, creation and delivery of high-fidelity virtual models, and bespoke broadcast products for use in live productions and digital applications. Overseeing robust QA of multi-client weekly deployments. Proven ability to span the divide between client brief and internal dev teams by translating technical challenges to unpick. Ideation, shaping and delivery of the roadmap to shift new features, products and initiatives along the chain to end-user delivery. A… Show more PRODUCT MANAGEMENT • Coordination, creation and delivery of high-fidelity virtual models, and bespoke broadcast products for use in live productions and digital applications. Overseeing robust QA of multi-client weekly deployments. Proven ability to span the divide between client brief and internal dev teams by translating technical challenges to unpick. Ideation, shaping and delivery of the roadmap to shift new features, products and initiatives along the chain to end-user delivery. A pixel-perfect approach resulted in critical acclaim for our work. HEAD OF DEPARTMENT • Sitting above the Broadcast Manager, and Asset Manager, plus a team of 10+ operators. The post of ‘Head of Golf’ required razor-sharp organisational and time management skills to maintain client satisfaction and company business objectives. Golf is non-seasonal, year-round, key vertical at Animation Research. INTERNATIONAL CLIENTELE • Worked in 40+ countries across six continents, delivering tailored services for global clients and productions. An acute appreciation of the time zone challenges and opportunities; a reliable, authentic and available comms game ensured meaningful, lasting relationships with key stakeholders. HIGH VISIBILITY • With a global audience in the multi millions, live broadcasts offer uncompromising deadlines (Formula 1, Volvo Ocean Race, International Cricket, European & PGA Tours, Golf Major Championships, Ryder Cups, + more) - anything other than a product ready to roll is rejected. OPERATIONS MANAGEMENT • My team delivered over 500 days of broadcast a year across five continents. Logistics, man-management, training, scheduling and resource planning requires tactical and considered planning to meet our busy production house deadlines. Savvy coordination of vendor supplies and workflow pipelines are vital to avoid blockages. All underpinned by a lean, commercially-focused discipline to my projects and work. Show less

Leading a permanently travelling team to deliver live, on site TV graphics for live international golf productions (European Tour Productions, Fox Sports 30+ tournaments in the season across six continents, including the Major Championships and the Ryder Cup. The unique, multi-layered role called upon a range of skill sets including independent / remote technical problem solving, project management, logistics planning, strong communication skills with senior stakeholders, strong… Show more Leading a permanently travelling team to deliver live, on site TV graphics for live international golf productions (European Tour Productions, Fox Sports 30+ tournaments in the season across six continents, including the Major Championships and the Ryder Cup. The unique, multi-layered role called upon a range of skill sets including independent / remote technical problem solving, project management, logistics planning, strong communication skills with senior stakeholders, strong leadership, client servicing, plus a generous helping of pragmatism and creative nous.BAFTA Television Award 2016 • "Best Sports Production" (The Open - where Virtual Eye performed a central role in technology offering)EMMY Television Award 2020 • Our work delivering live graphics on site at the 2019 Masters was a strong element of the CBS Sports Emmy award-winning production Show less

FORMULA 1 • Providing 3D analysis animations on the F1 World Championship circuit for BSKYB’s award-winning on-site broadcast (across 20+ countries worldwide with an audience in the multi-millions), and studio-based software operation for the weekly Formula 1 show, 'The F1 Show'.INTERNATIONAL CRICKET • Operating Decision Review System ball-tracking TV Animation software on multiple tours for Channel 9 (Australia - Ashes, and more) and Sky Sports TV productions (NZ); software… Show more FORMULA 1 • Providing 3D analysis animations on the F1 World Championship circuit for BSKYB’s award-winning on-site broadcast (across 20+ countries worldwide with an audience in the multi-millions), and studio-based software operation for the weekly Formula 1 show, 'The F1 Show'.INTERNATIONAL CRICKET • Operating Decision Review System ball-tracking TV Animation software on multiple tours for Channel 9 (Australia - Ashes, and more) and Sky Sports TV productions (NZ); software operation-based role with data integrity at its core, providing match umpires with clear and accurate data storytelling to allow them to make critical decisions swiftly.VOLVO OCEAN RACE • Swiftly learning a new system to operate on a large scale international production. Show less

During the COVID-19 pandemic, some like-minded friends and I worked on a project to create an eco-friendly, bamboo tee. Under the brand of 'Honest' - 'Take only divots, leave only tees', the project was widely and warmly received - mostly notably because we planted a tree with every purchase made. While the project had a short life-span, it was seemingly the catalyst for may other brands to mimic our approach.

- Digital campaign ideation and execution - Social Media community management / Copywriting for various mediums - Working with key stakeholders to drive comms targets in the lead up to the event - Live tournament updates via all digital channels - Managing a small, specialised digital team

COPYWRITING for brands and campaigns across various genres and digital channels such as eDM, large global websites, BTL and online advertising; Tui “Yeah Rights”, blogging, radio scripts, brochures, social media and countless other mediums including the Tui Bottle Cap QuestionsIDEATION of campaign concepts and wider comms strategies; creation and execution of Conversation Calendars; live event-based digital presence; campaign management; production on various CMS; digital reporting and… Show more COPYWRITING for brands and campaigns across various genres and digital channels such as eDM, large global websites, BTL and online advertising; Tui “Yeah Rights”, blogging, radio scripts, brochures, social media and countless other mediums including the Tui Bottle Cap QuestionsIDEATION of campaign concepts and wider comms strategies; creation and execution of Conversation Calendars; live event-based digital presence; campaign management; production on various CMS; digital reporting and insights; SEO optimisationSOCIAL MEDIA: managing a significant social media portfolio: Telecom’s BackingBlack (150k+ Facebook Fans); Heineken (NZ); Tui (150k+ Facebook Fans); Tip Top (50k+ Facebook Fans); Monteith’s Brewing Co.; DB Export; and more…PRODUCING content-heavy digital campaigns such as Miss Tui (1 million+ page views in 10 weeks), Your Heineken Passport, and Telecom’s ‘BackingBlack’ high-visibility All Blacks sponsorship initiatives during Rugby World Cup 2011 (Official Facebook Case Study); Fisher & Paykel NZ Netball campaign ‘Silver Chefs’SERVICING clients and key stakeholders at multiple levels Show less

- Digital campaign ideation and execution- Social Media community management- Copywriting for various mediums- Working with key stakeholders to drive comms targets in the lead up to the event- Executing digital comms strategies in the tournament lead-up- Live tournament updates via all digital channels- Managing a small, specialised digital team

Sports reporting for RadioLIVE / BSport on the MediaWorks network. The network has 10 unique formats on 190 frequencies throughout New Zealand. - Compiling news bulletins for airplay on MediaWorks’ nationwide radio stations- Swift story turnaround to meet regular short deadlines- Covering International events such as: All Blacks; Australian Golf Masters; New Zealand Warriors; Super 15; BLACKCAPS; Silver Ferns; Various other sports and events

Producer for the weekly award-winning BYC (Beige Brigade Podcast) podcast, recorded in radio studios in Wellington.Tour Guide for large group Beige Brigade Tours. Tours included:- All Blacks, Dublin- La Tomatina, Valencia- Octoberfest, Munich

Golf and front-of-house assistant. Coordinating golf simulator usage for small to large groups of guests. Trouble shooting technical issues, along with general hospitality service.

Evening producer on New Zealand's number one total sport station, Radio Sport. The roles and responsibilities covered the following areas:- Operating the studio desk for live talk-back broadcasts and outside broadcasts (such as All Black games, netball world championships, international cricket games, etc)- Editing and archiving audio- Programming content- Coordinating talent for interviews - On-air personality with the announcers

If you had a hankering for fresh sweetcorn or watermelon over the hot Gizzy Summer, you'd be making a routine stops to our fresh produce roadside truck. Working alongside my local entrepreneurial cousin Andrew Witters (who went on to create R&V), we'd wrap 'em, pack 'em and dispatch 'em all over town daily. Fruit and vege was our game during the NZ Summer breaks.

- Collecting range golf balls using company machinery- Company machinery featured a four-wheel motorbike with a chicken mesh cage and a camping headlight

- Weekly lawn trim at my Nana's award-winning townhouse garden- Providing finishing touches such as edging and sweeping- Removal of all debris and garden waste- Client liaison, often accompanied with a Soda Stream