Reed Dunn Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

- FAUL LLC (real estate development firm in Seattle): Leading all aspects of marketing for historic renovation project Labour Temple, including logo creation, brand development, storytelling, market research, asset development, event planning and customer experience.- Firefly Kitchens (Seattle-based probiotics company): Lead creative direction, marketing and brand efforts. Write copy and drive art direction to launch community engagement programs via Instagram, Facebook and website. - Pesto & Potatoes: Founder of brand, creating content and driving traffic through strategic partnerships in food and beverage. Cultivate content collaborations as a Whole30 partner, developing original content for brands such as 4th & Heart, JOI, Zwilling, Red Gold Tomatoes, Beyond Meat, Happy Egg Co. and dozens of others. Achieved a 14.1% increase in account follows during one-week takeover of Whole30 Recipes social channels, featuring original recipe content (developed, photographed, edited and scheduled). Reached 410k accounts with 13.5k accounts engaged.

New York, Ny, Us

- Developed and managed marketing messaging, campaigns, and multi-channel strategy for an employer benefits product to support parents/caregivers of children with developmental disabilities and employers in mental health, diversity and inclusion.- Hired, built and managed a three-member participant and B2B marketing team to drive all marketing efforts, managing B2B and B2C marketing calendars.- Created content strategy across website, landing pages, LinkedIn, events, partnerships and sponsorships to increase brand awareness and B2B customer acquisition (HR and DEI leaders) through effective brand positioning.- Led message development based on consumer buying trends and customer/stakeholder feedback, increasing a $95M pipeline value with Fortune 1000 companies.- Created and implemented marketing plans to support B2C communications (email, text, and direct mail) based on trends and customer feedback and incorporated customer success stories to drive program enrollment.- Led product marketing and leveraged drip campaigns and communication cadence, increasing engagement by 43% among current Rethink participants.- Used Google Analytics and proprietary tools to monitor sign ups, event attendance, purchases, ROAS, CPA, PPC and other KPIs to measure campaign and product performance, delivering NPS of 84 for program consultations vs. industry average of 50.- Led UI and UX discussions with design vendor, provided user feedback, and collaborated with clinical lead to champion product enhancements, overhauling existing participant platform’s interface across desktop and mobile applications.- Collaborated with VPs from sales, customer success, clinical/product, and development teams to achieve company goals.

Seattle, Wa, Us

- Owned management and development of marketing, branding, PR, advertising and event planning efforts for a portfolio of 80 multi-family and commercial property development clients to target potential individual and commercial residents in Seattle area. - Managed a five-member marketing and creative team and worked with ad agencies, production companies, and other vendors to drive launch of new properties and buildings.- Led brand strategy for each property based on market analysis, consumer feedback and demographics, to perform effective target audience identification and messaging for 1,000+ campaigns, resulting in maximizing occupancy rates across properties.- Drove creative direction and message development for all digital and print channels, including social, website, third-party listing sites, publications, signage, and posters; conducted SEO and keyword search.- Wrote and distributed press releases and media alerts in local Seattle publications and Alaska Airlines magazine.Collaborated with principals to manage strategies, budgets worth up to $850K, and RFPs.

Eden Prairie , Mn, Us

- Led development of mailers, campaigns, and other marketing initiatives to drive wellness program engagement and enrollment for HR leaders at Fortune 1000 companies and executives at 29 State Tobacco Quitlines; created online toolkits.- Wrote creative briefs for each project, led a team of six designers and two creative support to drive creative direction.- Worked with client success, product, sales and marketing teams to deliver successful campaigns and collateral.- Developed content and wrote scripts for video and audio testimonials and presentations using storytelling techniques.- Managed 300 custom enrollment websites in proprietary content management system to optimize participant experience, collaborating with development team on UX and integrating customer journey data.

Eden Prairie , Mn, Us

- Oversaw marketing activities for Alere’s clients, including copywriting, creative brief development, campaign design, requirements gathering, customer journey development and tools identification, to support tobacco cessation and weight loss programs.- Managed a three-member marketing team for web-based learning and phone-based cognitive behavioral coaching programs.- Led marketing campaigns focused on driving enrollment in key, targeted segments.- Oversaw CMS-driven websites to increase program engagement, adding features and program updates.- Created product sell sheets and feature documents to use for upsells and program add-ons.- Conducted meetings with clients to analyze trends and explore opportunities to improve ROI.

- Founded magazine (circulation 15,000-plus) and fully developed brand to launch women’s fitness, fashion, and health publication based on market research, resulting in publication being profitable within six months of operations.- Oversaw operations of monthly magazine created for everyday women in greater Lafayette area, including content development, ad sales, printing, and distribution; sold company to private investors due to move to Seattle, WA.

Lafayette, La, Us

- Managed all creative for Bizzuka’s direct and indirect sales, including sell sheets, brochures, website, landing pages, sales pitch decks and meeting follow-up packets.- Served as a primary website designer and oversaw all freelance design assignments and agents. - Worked with clients on a daily basis and ran kick-off meetings for direct sales, providing creative solutions for various industries.- Trained resellers on proprietary content management system.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us