Reed G. Email & Phone Number

Dubai, Ae

London, United Kingdom

Riyadh, Saudi Arabia

Lead creative, design and art director at FNAC Saudi Arabia. Directing creative to enhance cultural relevance and local resonance. Collaborate closely across departments to ensure the seamless execution of ideations. Develop and implement concepts and designs that align with FNAC's brand identity and preferences of the local market.

Dubai, United Arab Emirates

Lead, mentor and evaluate a team of one junior art director and 6 designers remotely and in-house. Conceptualize via design thinking, and execute creative strategies, directions and campaigns. Lead as the Art Director on ad shoots and photography. Ideate and conceptualize campaigns. Lead prominent governmental and semi-gov accounts in the UAE such as Mohammed Bin Rashid Library, Dubai Municipality, ADNOC, Mohammed Bin Rashid Innovation Center, UAE Innovates, Emaar and more. Effectively work with AI in order to have smoother executions and automated designs.

Maintained brand’s regional identity across an omnichannel. Developed culturally relevant campaign ideas. Created successful visual approaches for festive seasonal events. Created storyboards & lead the videography & editing of content for brands such as Apple, Samsung, Sonos, Dyson, Motorola, HP, Razer, Siemens & more including local collaborations with Abudhabi Culture, Global Village & Yas. Lead several motion graphics artwork. Translated and proofread creative Arabic content. Scouted regional independent musicians and ideated collaborations on social media. Coached, trained and assigned junior team members. Lead team meetings & enhanced department coordination & project management flow.

Designed solutions for integrated campaigns, web pages, newsletters, brochures, event marketing signage, and internal/external presentation layouts. Supported creative director & the marketing team on campaign ideation. Visualized & illustrated graphics for regional stores, website, merch & brand collaborations (e.g. CD covers & supporting graphics for collectable brands such as Bearbrick). Coordinated with merchandising teams in order to keep both in-store and online visuals aligned. Was assigned as a substitution of the UI/UX designer for 4 months. Lead shoots & photography of UAE related in-store activations & events (such as documentations of store visits with Richard Branson and his daughter Holly). Lead interior photography of newly opened shops & the Virgin offices & meetings.

Support Creative Team

Created visual identities for a diverse array of clients. Managed client proposals from typesetting to design, print and production. Prepared rough drafts of material based on briefs. Liaised with printers to ensure deadlines were met and material was printed in highest quality.

Created currently existent brand identities for a variety of clients.