Reed G. Email & Phone Number

London, United Kingdom

Riyadh, Saudi Arabia

Lead creative, design and art director at FNAC Saudi Arabia. Directing creative to enhance cultural relevance and local resonance. Collaborate closely across departments to ensure the seamless execution of ideations. Develop and implement concepts and designs that align with FNAC's brand identity and preferences of the local market.

Dubai, United Arab Emirates

Lead, mentor and evaluate a team of one junior art director and 6 designers remotely and in-house. Conceptualize via design thinking, and execute creative strategies, directions and campaigns. Lead as the Art Director on ad shoots and photography. Ideate and conceptualize campaigns. Lead prominent governmental and semi-gov accounts in the UAE such as.

Maintained brand’s regional identity across an omnichannel. Developed culturally relevant campaign ideas. Created successful visual approaches for festive seasonal events. Created storyboards & lead the videography & editing of content for brands such as Apple, Samsung, Sonos, Dyson, Motorola, HP, Razer, Siemens & more including local collaborations with.

Designed solutions for integrated campaigns, web pages, newsletters, brochures, event marketing signage, and internal/external presentation layouts. Supported creative director & the marketing team on campaign ideation. Visualized & illustrated graphics for regional stores, website, merch & brand collaborations (e.g. CD covers & supporting graphics for.

Support Creative Team

Created visual identities for a diverse array of clients. Managed client proposals from typesetting to design, print and production. Prepared rough drafts of material based on briefs. Liaised with printers to ensure deadlines were met and material was printed in highest quality.

Created currently existent brand identities for a variety of clients.