Manage all e-commerce aspects of new product uploads for No.3 Fine Jewelry, including photography, product descriptions, and website maintenance.Create engaging content for and manage the No.3 Fine Jewelry Instagram accounts @no3.shop and @thefuturefineIn collaboration with the Director of Marketing, conceptualize and manage marketing campaigns across multiple channels, including but not limited to paid advertising, email, social media, and printAnalyze and report on campaign metrics and performanceCollaborate with the No.3 Fine Jewelry team to optimize sales strategiesAssist in content creation, website updates, and general marketing for Eliette, a Lab-Diamond ring sister company of No.3

In collaboration with the Director of Marketing, conceptualize and manage marketing campaigns across multiple channels, including but not limited to paid advertising, email, social media, and printAnalyze and report on campaign metrics and performanceCollaborate with the Eliette team to optimize sales strategiesAssist in content creation for social media and our e-commerce site

Developed engaging and innovative digital and print designs for clients in a broad range of industries. Highly adept at visual strategy, layout development, branding, illustrations, and social media marketing. Helped clients achieve business development and growth through forward-thinking designs, illustrations, and strategies.

Designed deliverables for Allbirds retail stores worldwide, which included apparel tags, labels, signage, email campaigns, retail layout mockups, brand decks, Instagram stories & more.

Designing email campaigns, IG stories, branding for new collection launches, updated web page graphics, product line sheets, print marketing materials (ie. marketing, packaging, stickers, holiday box specific materials, promo cards, influencer discount code cards, signage for trade shows).Producing, scheduling, and managing content for all social media platforms including Instagram, Pinterest, Facebook, TikTok, etc. Oversee Social Media + Content Creation Interns: creating shot lists and themes for weekly shoots, overseeing all content created, and delegating tasks.Responsible for shooting product photography, photo editing, and retouching. Assist in preparation for photoshoots with ideation, content and concepts.Assist with e-commerce platform updates, homepage updates, and site audits (product descriptions, SKU's, product & lifestyle images, website pop ups, announcement banner, etc.) Analyze current trends within the fashion industry, models, and influencers.

Designing and creating physical + digital marketing materials: social media deliverables (Instagram, Pinterest, Facebook), email campaigns, e-commerce platform content, brand line sheets for new collections with product photography, and other marketing materials.Collect social media and email campaign statistics to analyze the success of digital marketing campaigns.Assist Brand Marketing Specialist with various tasks including e-commerce platform updates and site audits (homepage, product descriptions, SKU's, product & lifestyle images, etc)Analyze current trends within the fashion industry, models, and influencers to prepare marketing materials and create content for social media platforms.

Assist in the creation of email campaigns, online promotion, social media content, ads, etc. by understanding the overall concept and aesthetic of the company, including the brand, customer, product, and all other aspects of service.Collect quantitative and qualitative data to gauge the success of digital marketing campaigns.Analyze current trends within the fashion industry, models, and influencers to prepare marketing materials and create content for social media platforms.Support the marketing team in daily administrative tasks, including photo editing, social media content creation, and managing/ updating company database and Squarespace website.

Designed graphics, advertisements & social media posts for virtual events while working alongside teams from both The Wall Street Journal & Barron’s Group.

Working as the Director of Design for the snack subscription start-up, SnackWith, I am responsible for leading the design team.Created social media content and calendars, event campaigns, branding decks, merchandise, packaging design, and PR collaboration content while overseeing all creative choices for the brand. Lead & designed the marketing campaign for a successful virtual event with health & wellness influencers.In January of 2021, I lead the design team in rebranding as the company decided to pivot to focus on collaboration snack boxes. With the new name, SnackWith, we are focusing on working with brands, influencers, organizations and direct consumers. The Rebrand of SnackWith consisted of an updated color palette, font pairings, social media templates, website, packaging design, new email marketing templates, and an overall new brand identity. Along with being the head of the rebrand, I lead the design team by distributing task lists, monitoring all project updates, and overseeing all creative choices for the updated brand.

Designing deliverables for University of Michigan Student Life Communication, Design and Marketing. Projects fall under various departments including housing, dining, student organizations, etc.

Assisted on retail marketplace projects with the design team for Top Golf, Columbia, and The Lincoln Park Zoo to ensure a memorable customer experience.