Reed Barrickman Email & Phone Number

Atlanta, Ga

• Responsible for tactical day-to-day project management and implementation of assigned projects to the Marketing and Communications team inclusive of but not limited to electronic and print mediums targeting business-to-business audiences: brochures, website, case studies/testimonials/client profiles, proposals, bios, PowerPoint, e-blasts, video, social media platforms, and various other marketing presentation materials.• Oversees strategic planning and brand direction for IDI… Show more • Responsible for tactical day-to-day project management and implementation of assigned projects to the Marketing and Communications team inclusive of but not limited to electronic and print mediums targeting business-to-business audiences: brochures, website, case studies/testimonials/client profiles, proposals, bios, PowerPoint, e-blasts, video, social media platforms, and various other marketing presentation materials.• Oversees strategic planning and brand direction for IDI Logistics' marketing and communications programs.• Responsible for brand development, corporate and property brochures, web development, management of public relations strategies, social media and print/electronic advertising. • Coordinates company-wide media relations, press releases and social media programs.• Provides direction and creative support on new business presentations, pitches and responses to RFPs. • Ensures company brand standards are maintained in all messaging and materials.• Supports all marketing and communication efforts across IDI Logistics' core support office and six market offices.• Provides primary in-house copy writing support: original copy writing, editing, and management of copy writing resources.• Manages outside vendors• Participated in three separate company rebranding initiatives within less than four years. Show less

Atlanta, Georgia, United States

Atlanta, Ga

My work has covered the disparate areas of laboratory equipment, recreational vehicles, gourmet chocolate, higher education, and rock 'n' roll. I excel at writing concise, informative, and brand-consistent copy with strong attention to detail and accuracy. I have created company advertisements, newsletters, blogs, press releases, articles, banners and billboards. I have also managed social media campaign creation and strategy. I love the power of words and the thrill and challenge of picking… Show more My work has covered the disparate areas of laboratory equipment, recreational vehicles, gourmet chocolate, higher education, and rock 'n' roll. I excel at writing concise, informative, and brand-consistent copy with strong attention to detail and accuracy. I have created company advertisements, newsletters, blogs, press releases, articles, banners and billboards. I have also managed social media campaign creation and strategy. I love the power of words and the thrill and challenge of picking just the right ones to communicate the perfect message. Show less

Atlanta, Ga

-Wrote compelling content and coordinated various resources for a monthly employee e-newsletter. -Drafted letters and announcements for an internal audience. -Collaborated on a comprehensive global communications plan for a new employee safety program.

Atlanta, Ga

-Assisted in creating a comprehensive social media strategy for the university.-Produced engaging videos and other digital content to help promote the university across a variety of social media platforms.

Created, edited and maintained website content, promotional materials, email blasts and social media campaigns.-Assisted in creation and layout of new company websites.-Implemented changes resulting in doubled website traffic and substantive increase of web sales.-Created new design and layout for company catalog and promotional materials to enhance corporate identity.Coordinated company enrollment and attendance at up to 20 industry trade shows per year.-Directed… Show more Created, edited and maintained website content, promotional materials, email blasts and social media campaigns.-Assisted in creation and layout of new company websites.-Implemented changes resulting in doubled website traffic and substantive increase of web sales.-Created new design and layout for company catalog and promotional materials to enhance corporate identity.Coordinated company enrollment and attendance at up to 20 industry trade shows per year.-Directed improvement and redesign of tradeshow display and message resulting in a 33% increase in lead generation. -Traveled extensively to several shows as part of the exhibit staff in order to provide support services and communicate with potential customers.Managed company advertisements and press releases.-Created ad campaigns for new high-dollar products which contributed to a doubling of sales revenue from 2006-2011.Produced product promotion and training videos for Internet and tradeshows.-Scripted, filmed, edited, and performed voiceover narration for first product videos in company’s 26-year history.Co-designed new product appearances and created new product user manuals.-Supervised creation of new cohesive branding for all company products.-Updated and improved user manuals to enhance customers' product experience. Show less

B.A., Film & Communications

Activities and Societies: Alpha Psi Omega: National Dramatics Fraternity

High School Diploma