Bruce Reed Email & Phone Number

Hinton, West Virginia, Us

Established the Chief Financial Officer role for PracticeLink, which provides the go-to online job bank for physicians (SaaS). Contributions include full development and oversight of the financial and accounting functions, as well as integration of the financial and strategic planning processes. Results:-Championed the transition from short-range to long-range financial planning, merging the financial and strategic planning processes and implementing a 15-month rolling forecast-Increased earnings (EBITDA) by 6% in the first fiscal year-Selected and implemented a new corporate performance management system, resulting in an internal rate of return of 47% in operation expense savings over the first 3 years of implementation

Hinton, Wv, Us

St. Louis, Mo, Us

Responsible for expanding and leading a team of financial analysts, providing thorough training with an emphasis on leadership development. 3 team members advanced to senior roles by 2015, and another 6 have since transitioned into senior roles since my departure.

St. Louis, Mo, Us

Managed a high-visibility project to develop and implement pay-for-performance program, including full oversight for program development, rules for participation, and process development.Results:-Utilized computerized scorecard and multiple metrics, resulting in a 5% reduction in cost-per-prescription conversions -Drove Lean Six Sigma project that resulted in annual synergy savings of $680,000-Led multiple IT projects to improve advocate productivity and eliminate waste, resulting in projected annual savings of $700,000

Evaluate United Way funded agency's compliance with UW quality standards. The process involves review current and trailing year's audit's, evaluating various liquidity ratios, and ensuring that overhead costs are in line with United Way expectations. The role requires individual analytical skills, fact gathering during site visits and verbal reporting skills when updating allocations panel during final funding allocation process.

Bridgeton, Missouri, Us

Part time Adjunct Faculty teaching Applied Accounting. Course work includes:Analyzing Business TransactionsT AccountsGeneral LedgerClosing EntriesAccounting for Sales and PurchasesPayroll computations and taxesFinancial Statements and Closing ProceduresAccounting software: Quickbooks and Peachtree

Led strategic finance improvements in partnership with small business owners to implement cost management, accounts payable, production management, and accounting integration software.

Developed purchasing model for non-profit holiday giving campaign. Improved average spend 25%, and help exceed last years donations in a recessionary environment.

New York, Ny, Us

From 1995-2009, managed progressive financial leadership roles for May Company (retail), which was acquired by Macy’s in 2006. Results: -Led change management effort for departmental conversion from collections function to customer service operation-Created a culture of communication, engagement, and accountability that resonated with the team and led to notable improvements in customer satisfaction-Identified and met process improvement need, developing a project utilizing regression and trend modeling that allowed for more proactive staffing and timely scheduling for department associates-Created and championed a nationally-adopted cross-training program, increasing productivity by 30%-In recognition of leadership, received the James Amann Culture Award for superior team satisfaction survey results (2006-2008)

Managed conversion of the newly-acquired Marshall Field's accounts receivable to a more accurate valuation method.Implemented profit improving plans that saved $273,000.Improved receivables cash flow performance that reduced bad debt by 6.9.

Partnered in financial information systems development: establishing objectives; justifying cost; collaborating on design documents; approving functional specifications; and leading user-acceptance teams.Managed accounts receivable performance, maximizing profitability of a $2 billion national account.Communicated written and verbal financial and performance reports to the Chairman and every level of senior management.Created tools to measure managerial performance, profit and loss, cash flow, and impact on general ledger accounts. Saved $750,000 by reducing cost-per-account opened.Managed development of all credit forms, ensuring legal compliance.Created fraud prevention tools. Led legal review, compliance, and disclosure teams.Replaced manual commission tracking with an automated system that increased integrity and efficiency.

Us

Saved $7.5 million of bad debt expense; awarded Support Executive of the Year.

Executed balance confirmation program related to the acquisition of a corporate credit portfolio; resulted in $800,000 savings on the purchase price.Conducted due diligence, valuation, and consolidation of multi-million dollar corporate purchases.

Bs, Business Administration

Master’S Degree, Fontbonne University