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As the CFO at PracticeLink, I have established and overseen the financial and accounting functions for the leading online job bank for physicians (SaaS) since 2015. I championed the transition from short-range to long-range financial planning, integrating the financial and strategic planning processes and implementing a 15-month rolling forecast. This has resulted in a 6% increase in earnings (EBITDA) in the first fiscal year and a 47% internal rate of return in operation expense savings over the first 3 years of using a new corporate performance management system.I am a certified public accountant (CPA) with over 10 years of experience in finance and operations, including 2 years as a senior manager at Express Scripts, where I expanded and led a team of financial analysts and facilitated their professional development. I have strong analytical skills and a passion for process improvement, customer relationship management (CRM), and podcasting. I enjoy learning new skills and staying updated on the latest trends and best practices in my field. My goal is to add value to organizations through sustainable processes, people and culture, and strategic financial success.
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Chief Financial Officer (Cfo)Practicelink Mar 2015 - PresentHinton, West Virginia, UsEstablished the Chief Financial Officer role for PracticeLink, which provides the go-to online job bank for physicians (SaaS). Contributions include full development and oversight of the financial and accounting functions, as well as integration of the financial and strategic planning processes. Results:-Championed the transition from short-range to long-range financial planning, merging the financial and strategic planning processes and implementing a 15-month rolling forecast-Increased earnings (EBITDA) by 6% in the first fiscal year-Selected and implemented a new corporate performance management system, resulting in an internal rate of return of 47% in operation expense savings over the first 3 years of implementation -
Cfo, Director Of Finance And AccountingMountainplex Properties, Llc Mar 2015 - PresentHinton, Wv, Us -
Senior Manager - Business Analysis And Planning In FinanceExpress Scripts Feb 2013 - Mar 2015St. Louis, Mo, UsResponsible for expanding and leading a team of financial analysts, providing thorough training with an emphasis on leadership development. 3 team members advanced to senior roles by 2015, and another 6 have since transitioned into senior roles since my departure. -
Physician Contact - Member Choice CenterExpress Scripts Mar 2010 - Feb 2013St. Louis, Mo, UsManaged a high-visibility project to develop and implement pay-for-performance program, including full oversight for program development, rules for participation, and process development.Results:-Utilized computerized scorecard and multiple metrics, resulting in a 5% reduction in cost-per-prescription conversions -Drove Lean Six Sigma project that resulted in annual synergy savings of $680,000-Led multiple IT projects to improve advocate productivity and eliminate waste, resulting in projected annual savings of $700,000 -
Fiscal VolunteerUnited Way 2008 - 2013Evaluate United Way funded agency's compliance with UW quality standards. The process involves review current and trailing year's audit's, evaluating various liquidity ratios, and ensuring that overhead costs are in line with United Way expectations. The role requires individual analytical skills, fact gathering during site visits and verbal reporting skills when updating allocations panel during final funding allocation process.
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Faculty - AccountingSt. Louis Community College Aug 2009 - Jun 2011Bridgeton, Missouri, UsPart time Adjunct Faculty teaching Applied Accounting. Course work includes:Analyzing Business TransactionsT AccountsGeneral LedgerClosing EntriesAccounting for Sales and PurchasesPayroll computations and taxesFinancial Statements and Closing ProceduresAccounting software: Quickbooks and Peachtree -
ConsultantMed Vac Inc. Sep 2009 - Mar 2010Led strategic finance improvements in partnership with small business owners to implement cost management, accounts payable, production management, and accounting integration software.
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Financial Management ConsultantFinance And Accounts Receivable Professional Mar 2009 - Aug 2009Developed purchasing model for non-profit holiday giving campaign. Improved average spend 25%, and help exceed last years donations in a recessionary environment.
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Managing DirectorMacy'S Feb 2006 - Mar 2009New York, Ny, UsFrom 1995-2009, managed progressive financial leadership roles for May Company (retail), which was acquired by Macy’s in 2006. Results: -Led change management effort for departmental conversion from collections function to customer service operation-Created a culture of communication, engagement, and accountability that resonated with the team and led to notable improvements in customer satisfaction-Identified and met process improvement need, developing a project utilizing regression and trend modeling that allowed for more proactive staffing and timely scheduling for department associates-Created and championed a nationally-adopted cross-training program, increasing productivity by 30%-In recognition of leadership, received the James Amann Culture Award for superior team satisfaction survey results (2006-2008) -
DirectorMay Company Feb 2003 - Jan 2006Managed conversion of the newly-acquired Marshall Field's accounts receivable to a more accurate valuation method.Implemented profit improving plans that saved $273,000.Improved receivables cash flow performance that reduced bad debt by 6.9.
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Director Of Corporate CreditMay Company Mar 1999 - Jan 2003Partnered in financial information systems development: establishing objectives; justifying cost; collaborating on design documents; approving functional specifications; and leading user-acceptance teams.Managed accounts receivable performance, maximizing profitability of a $2 billion national account.Communicated written and verbal financial and performance reports to the Chairman and every level of senior management.Created tools to measure managerial performance, profit and loss, cash flow, and impact on general ledger accounts. Saved $750,000 by reducing cost-per-account opened.Managed development of all credit forms, ensuring legal compliance.Created fraud prevention tools. Led legal review, compliance, and disclosure teams.Replaced manual commission tracking with an automated system that increased integrity and efficiency.
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Director Of CollectionsFilene'S May 1997 - Mar 1999UsSaved $7.5 million of bad debt expense; awarded Support Executive of the Year. -
Director Of Credit Customer ServiceMay Company Jan 1995 - Jan 1997Executed balance confirmation program related to the acquisition of a corporate credit portfolio; resulted in $800,000 savings on the purchase price.Conducted due diligence, valuation, and consolidation of multi-million dollar corporate purchases.
Bruce Reed Skills
Bruce Reed Education Details
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Washington And Lee UniversityBusiness Administration -
Ms - Accounting Fontbonne UniversityFontbonne University
Frequently Asked Questions about Bruce Reed
What company does Bruce Reed work for?
Bruce Reed works for Practicelink
What is Bruce Reed's role at the current company?
Bruce Reed's current role is CFO @ PracticeLink | CPA, Analytical Skills.
What is Bruce Reed's email address?
Bruce Reed's email address is br****@****ail.com
What is Bruce Reed's direct phone number?
Bruce Reed's direct phone number is +131437*****
What schools did Bruce Reed attend?
Bruce Reed attended Washington And Lee University, Ms - Accounting Fontbonne University.
What are some of Bruce Reed's interests?
Bruce Reed has interest in Children, Family Activities, Education, Lacrosse, Health.
What skills is Bruce Reed known for?
Bruce Reed has skills like Process Improvement, Leadership, Management, Budgets, Training, Forecasting, Strategic Planning, Analysis, Financial Reporting, Customer Service, Finance, Project Management.
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