Catherine Reed Email & Phone Number

East San Franscisco Bay Area

Berkeley, California

San Francisco, Ca

• Independently recruited, coached, and empowered a team of notably dynamic advisors in providing concentrated support to a unique student population• Tracked and minimized campus gross and net attrition to achieve organizational retention goals and increase graduation rates • Oversaw all recruitment and reenrollment of returning students, strategically adjusting the reentry process to improve critical reenter metrics and exceed department goals• Promoted a solution-oriented and innovative departmental culture in retaining students, creating and leading meaningful team trainings aimed at improving student outcomes • Built and delivered daily trainings specific to student advising and support, ensuring excellent customer service within the Academic Affairs department• Outreached and fostered relationships with partnering organizations to build a network of resources and holistically address student needs• Organized and hosted new student success events such as Resource and Community Fairs, Freshman Orientation, and Campus Connect for elevated graduation and start week show rates• Served as the primary student advocate and spokesperson on campus, collaborating cross-departmentally with campus leadership on innovative retention approaches • Identified key opportunities in student success , created supporting tools, and oversaw the maintenance of multiple processes simultaneously addressing student needs

Heald College

• Highly focused on retention and overall success of students through utilization of resources• Built, fostered, and maintained relationships with students in order to best support them • Achieved success in lowering attrition significantly in the Medical Assisting program • Identified “at risk” students and worked directly with them in achieving success• Coordinated, facilitated, and presented on-campus events to increase student satisfaction

Fremont, Ca

• Retail category purchasing and management for 125 company-operated stores• Identified consumer trends to bring innovation and individuality to a saturated market• Cultivated relationships with vendors and manufacturers market-wide• Utilized skill, knowledge, and persuasion in negotiating valuable company contracts • Presented category data and sales analysis to field employees biweekly • Determined product success by managing and analyzing from beginning to end

Pleasanton, Ca

• Made strategic buying decisions for over 220 company-operated stores• Identified market trends and current consumer behavior to create an efficient product offering• Developed promotions and execution most profitable for the Candy and Snacks categories• Built vendor relationships and negotiated valuable company contracts• Worked directly with distributors in managing product inventory and associated costs• Supported the field through various forms communication for successful execution• Selected products, programs, and merchandising that best supported the company vision and represented its brand image

East Bay Area

• Coached, guided, and trained staff of 80 Crew Members• Delivered performance reviews and created Action Plans for Crew Members’ success• Identified employees’ strengths and utilized them• Lead team meetings in motivating, advising, and engaging Crew Members• Generated morale and teamwork in meeting common goals• Completed daily ordering, merchandise planning and inventory management for various departments

Bachelor Of Arts - Ba, Interpersonal Communication

Master’S Degree, Organizational Leadership

A.A, Merchandise Marketing