Helping brands cultivate, reinvent or boost their digital presence with Community and Social Media by setting the foundations via strategy, content and events, so they can succeed and grow.

Creation and maintenance of an active Discord Community, going from 0 to 250+ spreadsheet enthusiasts in 3 months, fostering an environment of learning and helping.Creation of content, strategy, and scheduling for Social Media Channels (Twitter, LinkedIn, and Discord) with an increase in followers of 45% in 2021.Conception, organization, scheduling and hosting of online sessions with both Product Support and Customer Success teams.Influencer research and management, resulting in a successful partnership with a spreadsheet influencer on TikTok which amassed over half a million views for Rows.

Complete revamp of the social media team setup as well as strategies for the global market, including 16 different languages while leading a large team of 18 (including freelancers) with guidance for full-time employees in their professional growth and development.The creation of overarching strategies for the department, across 16 language markets and three different social media platforms (Facebook, Instagram, and Twitter) for a total of 33 channels as well as directing, overseeing and contributing to the ideation, development, execution and analysis of native social media strategy, content and campaigns, including influencer collaboration.Setting and achieving all departmental KPIs in line with marketing OKRs, using deep-dive analytics and data-based decision making.Creating and improving team and departmental processes and workflows.YoY Achievements (averaged): 225% increase in reach, 184% increase in site traffic , 76% increase in engagement rate

Leading a team of seven in their professional growth and development while overseeing and contributing to the ideation, development, execution and analysis of native social media content, strategy and campaigns.Development of social media and content strategy for agency pitches.Managing stakeholders and cross-departmental communication.

Developing and coordinating the global social media content and strategy across 14 Facebook pages. Supporting in the conception and execution of local and global campaigns in terms of various social media formats, ads, assets and copywriting. Internal and external stakeholder management and liaising between several departments and local markets to create an aligned view on social media strategy and content. Undergoing analysis on a weekly and campaign basis in order to improve global and local strategies. Keeping updated on social media trends as well as testing and analysing data related to social media innovations. Refining processes between global and local teams for a more efficient and transparent work stream. Creating the Social Media Roundtable (approximately 70 members) - a group across all Zalando umbrella companies, in order to encourage knowledge sharing and ongoing education in social media. In charge of growth and development of social media interns, including onboarding, training and task delegation.

In charge of all social media channels for Bread&Butter, a trend show for everyone by Zalando, including Facebook, Instagram and Twitter. Executed ad campaigns, copy and support through these channels.

Head of Community for Europe's biggest interdisciplinary tech festival - Tech Open Air. Key marketing activities such as obtaining and maintaining strategic community partnerships, outreach, social media strategy and execution, customer support as well as assisting in digital marketing campaigns while managing the social media and support teams. Accomplishments include: growing the social media audience by 10K, obtaining 60 community partnerships, official hashtag usage of over 8000- all within 5 months, as well as having our official hashtag trending all three days of the festival.

Community & Customer Relations Manager for Videopath, a company which inspires curiosity, improves engagement and converts viewers with interactive video.Duties include social media management (Twitter, Facebook, LinkedIn, Instagram) with support to marketing and sales, content marketing and creation, event management, customer support via e-mail and social media, administration, as well as being featured in company videos, supplying voice-overs, ideas and support in the creation of videos.

Community & account management for Berlin's biggest interdisciplinary tech festival.

Event Duties:Prepare for meetings and events including arranging catering, preparing materials, locations and assisting with event setup and cleanup.Support coordination of all special event, internal initiatives or projects, with special interest in organizing cultural internal events.Collaborate with Community, Marketing, and other departments within Hootsuite to assist in the administrative and facilities side of each event.Liaise with Security and Operations team to ensure security processes are in place and followed at each event.Liaise with IT in order to ensure all AV/IT needs are being met for each occasion.Serve as liaison with vendors on event-related matters.Administrative Duties:Support daily office coordination at an administrative and reception capacity.Serve full cycle reception functions and operate as first point of contact for guests and employees and answering incoming phone inquiries.Monitor and ensure adequate office supplies, kitchen supplies, and work station furniture levels and ordering in a timely manner.Execute physical space planning, maintenance, and resource management including kitchen duties and overall tidiness.Responsible for office security system, security database, distribution and record keeping.Administer relationships with external supplier and service vendors, ensuring adequate service levelsCoordinate shipping and receiving (courier) for all internal departments.Assist with new hire orientation materials and onboarding processes.Providing an excellent and consistent customer service experience to both employees and guests.