Reedev Taneja
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Reedev Taneja Email & Phone Number

Director - Analytics and MarTech, APAC at eClerx
Location: Singapore 13 work roles 3 schools
1 work email found @sormensolutions.com 1 phone found masked preview LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Director - Analytics and MarTech, APAC
Location
Singapore
Company size

Who is Reedev Taneja? Overview

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Quick answer

Reedev Taneja is listed as Director - Analytics and MarTech, APAC at eClerx, a with 17984 employees, based in Singapore. AeroLeads shows a work email signal at sormensolutions.com, phone signal, and a matched LinkedIn profile for Reedev Taneja.

Reedev Taneja previously worked as Director - Analytics & MarTech, APAC at Eclerx and Co-Founder at We Love Martech. Reedev Taneja holds Post Graduate Program In Artificial Intelligence And Machine Learning, Artificial Intelligence And Machine Learning from The University Of Texas At Austin.

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Email format at eClerx

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{last}@sormensolutions.com
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Profile bio

About Reedev Taneja

Energetic result oriented client development and marketing analytics professional with 15+ years of experience in marketing and analytics roles with strong understanding of digital transformation, CRM, loyalty, customer data analytics and digital marketing technologies, which brings a perfect mix of technical and functional skill set with business acumen to deliver marketing solutions creating maximum value for the customers.

Listed skills include Cold Calling, Account Management, Professional Services, Consulting, and 38 others.

Current workplace

Reedev Taneja's current company

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eClerx
Eclerx
Director - Analytics and MarTech, APAC
Singapore
Website
Employees
17984
AeroLeads page
13 roles

Reedev Taneja work experience

A career timeline built from the work history available for this profile.

Director - Analytics And Martech, Apac

Singapore

Director - Analytics & Martech, Apac

Current

Mumbai, Maharashtra, In

Mar 2024 - Present

Co-Founder

Current

Running a non-profit community of marketing, data, and technology professionals in APAC, started in Singapore, with an aim to create a platform to share, learn and explore ideas around maximizing the impact of marketing using data and technology.

Dec 2023 - Present

International Head Of Analytics & Martech

Singapore, Singapore, Sg

Leading the Data Analytics & Mar-Tech practice to help clients in key markets within TBWA collective which includes US, UK, Germany, Amsterdam, Middle-East, Asia etc delivering marketing effectiveness & optimization strategies leveraging creative application of data analytics & technology.

Jul 2023 - Feb 2024

Senior Director - Data Analytics & Martech

Singapore, Singapore, Sg

Aug 2021 - Jul 2023

Account Director

Toronto, Ontario, Ca

My role is to drive end-to-end Customer loyalty program for our client in Asia Pacific markets (SG, HK, TH, NZ, MAC, GUA, SAI) which includes program design and management, campaigns strategy & execution, customer data analytics and rewards & partnership, focused to provide the best consumer experience in order to increase revenue and consumer stickiness. Some of the key elements of my role are : • Identify and create revenue opportunities with in account to drive account and revenue growth. At the same time, Manage P&L of the account ensuring strong profitability across all services for Aimia.• Conduct business reviews and workshops with Client to ensure high customer satisfaction with +ve ROI on marketing investments.• Review management KPIs and campaign response to data drive campaign strategy and recommendations.Deployment of Customer journeys such Onboarding, Reactivation, Upsell, Appreciation, Redemption, Engagement etc.• Drive projects and internal teams from multiple functions supporting the account such as Analytics, Campaigns, Data Management, and Rewards to deliver on client’s marketing and loyalty objectives.• Work with client and internal teams to drive rewards partnerships, data partnership and overall strategy of the loyalty program in APAC• Ensure Aimia data security, data governance and compliance annual review as per client global policies such as GDPR, SG PDPC etc. • Lead and own campaigns, analytics, rewards and IT projects within the account to ensure successful delivery meeting client expectations. Key Achievements• 200% achievement in new business growth with an overall uplift of 35% in account revenue in 2017 & 2018. • Won Aimia Passion Award in 2018 for “Originality” in the approach for driving account strategy and account growth. • Drove projects to optimize & deploy data driven customer life-cyle comms with personalized BTL offers to improve loyalty program ROI.

Jan 2017 - May 2019

Founder

Sormen is a boutique consulting shop focused on providing solutions around Machine Learning, Text Mining and Big Data in the Asian market. We are specialized in use cases related to Marketing and Finance domain along with some experience in machine failure and predictive maintenance. Key Use Cases - Loyalty Analytics ( Churn & Life Time Value), Segmentation, Social Media Analytics, Product Recommendations, Attribution Modeling, Marketing Spend Optimization, Next Best Offer, Process Optimization, Fraud Detection, Predictive Maintenance.In my role at Sormen, I am managing sales, consulting practice and end to end delivery of Analytics Projects in Retail, Digital and Public Sector.

Aug 2015 - Jan 2017

Business Development Specialist Apac

Paris, Fr, Fr

MEGA software suite, provides capabilities for Business Process Analysis (BPA), Enterprise Architecture (EA), Application Portfolio Management (APM) and Governance, Risk, and Compliance (GRC). Recognized as a leader by international analyst firms such as Gartner and Forrester, and also by few local analysts; MEGA is the only company in the market today that integrates enterprise architecture, business process analysis and governance, risk and compliance capabilities.Key Offerings : Business Process Analysis, Enterprise Architecture, IT Planning, System Analysis & Design, GRC, Opertaional Risk Management, Enterprise Risk Management, Consulting services.Key Resposiblities : Business Development & Marketing activities for Mega Software in APAC region, Partner Channel Management.Regions Covered : South East Asia, ANZ and Hong Kong

Feb 2013 - Jul 2015

Business Development Specialist Asean

Redwood City, Ca, Us

Informatica Corporation is the world’s number one independent provider of data integration software. Thousands of enterprises worldwide depend on Informatica data integration, data quality, and big data solutions to access, integrate, and trust their information assets residing on premise and in the Cloud.Record Annual Revenues of $811.6 MillionFounded in 19932690+ EmployeesKey Responsibilities : Cold Calling, Lead Generation, PipeLine Development and Management, Participate in marketing events, Campaigns, marketing Collaterals, Webinars, Networking with CXO level people, Multiple Mapping of Accounts, Opportunity Identification and Qualification, Requirements Gathering.

Aug 2012 - Feb 2013

Business Development Manager

Paris La Défense, France, Fr

Business & Decision is an international Consulting and Systems Integration (CSI) company. As a leader in Business Intelligence (BI), Customer Relationship Management (CRM), and a major supplier of services for e-Business and Enterprise Information Management (EIM), Business & Decision contributes to clients' success by driving maximum business performance. With a reputation for functional and technical expertise, supported by strategic partnerships with all of the key technology vendors, Business & Decision is equipped to deliver the best solutions for clients' technical, analytical and business needs.237.1 M€ revenue in 20102800 collaborators3 Major activitiesA presence in 19 countriesKey Responsibilities: Cold Calling, Pipe Line Development, Account Management, Identifying Opportunities, Multiple Mapping of Organizations, PR with CXO level People,Requirements Mapping, Responding to RFP/RFI, Solutions: ERP ( Oracle, MS Dynamics), Sharepoint, QlikView BI Tool, Life Sciences Computer System Validation

May 2010 - Oct 2011

Account Manager

New Delhi, Delhi, In

Newgen Software Technologies Limited is the market leader in Business Process Management (BPM) and Enterprise Content Management (ECM), with a global footprint of 850 installations in over 40 countries with large, mission-critical solutions deployed at the world's leading Banks, Insurance firms, BPO’s, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers.Key Responsibilities:Global Business Development, Cold Calling, Pipe Line Development, Account Management, Identifying Opportunities, Multiple Mapping of Organizations, PR with CXO level People,Requirements Mapping, Responding to RFP/RFI, Negotiation, Collections.Solutions: BPM & DMS, SAP & Core Banking Add-Ons

May 2008 - Mar 2010

Summer Intern

Noida, Uttar Pradesh, In

Impact of Software Solutions On Global Banking and Insurance Sector: Analyze the Global Banking and Insurance Software Market and the shift from Legacy Systems to Packaged Software. SWOT Analysis of Top Ten Core Solutions and Solution Providers.

Feb 2008 - Apr 2008
Team & coworkers

Colleagues at eClerx

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3 education records

Reedev Taneja education

Post Graduate Program In Artificial Intelligence And Machine Learning, Artificial Intelligence And Machine Learning

The University Of Texas At Austin

Mba(It), It And Bfsi

Symbiosis International University

Bsc.(H) Electronics, Electronics (H)

Maharaja Agrasen College, Delhi Univ.
FAQ

Frequently asked questions about Reedev Taneja

Quick answers generated from the profile data available on this page.

What company does Reedev Taneja work for?

Reedev Taneja works for eClerx.

What is Reedev Taneja's role at eClerx?

Reedev Taneja is listed as Director - Analytics and MarTech, APAC at eClerx.

What is Reedev Taneja's email address?

AeroLeads has found 1 work email signal at @sormensolutions.com for Reedev Taneja at eClerx.

What is Reedev Taneja's phone number?

AeroLeads has found 1 phone signal(s) for Reedev Taneja at eClerx.

Where is Reedev Taneja based?

Reedev Taneja is based in Singapore while working with eClerx.

What companies has Reedev Taneja worked for?

Reedev Taneja has worked for Eclerx, We Love Martech, Tbwa\Group Singapore, Aimia Inc, and Sormen Solutions Pte Ltd.

Who are Reedev Taneja's colleagues at eClerx?

Reedev Taneja's colleagues at eClerx include Mangesh Vishwakarma, Vanshika Mehta, Aditi Balhra, Vedant Gawas, and Samreen Hawa.

How can I contact Reedev Taneja?

You can use AeroLeads to view verified contact signals for Reedev Taneja at eClerx, including work email, phone, and LinkedIn data when available.

What schools did Reedev Taneja attend?

Reedev Taneja holds Post Graduate Program In Artificial Intelligence And Machine Learning, Artificial Intelligence And Machine Learning from The University Of Texas At Austin.

What skills is Reedev Taneja known for?

Reedev Taneja is listed with skills including Cold Calling, Account Management, Professional Services, Consulting, Lead Generation, Pipeline Development, Cxo Level Engagement, and It Solutions.

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