Running a non-profit community of marketing, data, and technology professionals in APAC, started in Singapore, with an aim to create a platform to share, learn and explore ideas around maximizing the impact of marketing using data and technology.

Leading the Data Analytics & Mar-Tech practice to help clients in key markets within TBWA collective which includes US, UK, Germany, Amsterdam, Middle-East, Asia etc delivering marketing effectiveness & optimization strategies leveraging creative application of data analytics & technology.

My role is to drive end-to-end Customer loyalty program for our client in Asia Pacific markets (SG, HK, TH, NZ, MAC, GUA, SAI) which includes program design and management, campaigns strategy & execution, customer data analytics and rewards & partnership, focused to provide the best consumer experience in order to increase revenue and consumer stickiness. Some of the key elements of my role are : • Identify and create revenue opportunities with in account to drive account and revenue growth. At the same time, Manage P&L of the account ensuring strong profitability across all services for Aimia.• Conduct business reviews and workshops with Client to ensure high customer satisfaction with +ve ROI on marketing investments.• Review management KPIs and campaign response to data drive campaign strategy and recommendations.Deployment of Customer journeys such Onboarding, Reactivation, Upsell, Appreciation, Redemption, Engagement etc.• Drive projects and internal teams from multiple functions supporting the account such as Analytics, Campaigns, Data Management, and Rewards to deliver on client’s marketing and loyalty objectives.• Work with client and internal teams to drive rewards partnerships, data partnership and overall strategy of the loyalty program in APAC• Ensure Aimia data security, data governance and compliance annual review as per client global policies such as GDPR, SG PDPC etc. • Lead and own campaigns, analytics, rewards and IT projects within the account to ensure successful delivery meeting client expectations. Key Achievements• 200% achievement in new business growth with an overall uplift of 35% in account revenue in 2017 & 2018. • Won Aimia Passion Award in 2018 for “Originality” in the approach for driving account strategy and account growth. • Drove projects to optimize & deploy data driven customer life-cyle comms with personalized BTL offers to improve loyalty program ROI.

Sormen is a boutique consulting shop focused on providing solutions around Machine Learning, Text Mining and Big Data in the Asian market. We are specialized in use cases related to Marketing and Finance domain along with some experience in machine failure and predictive maintenance. Key Use Cases - Loyalty Analytics ( Churn & Life Time Value), Segmentation, Social Media Analytics, Product Recommendations, Attribution Modeling, Marketing Spend Optimization, Next Best Offer, Process Optimization, Fraud Detection, Predictive Maintenance.In my role at Sormen, I am managing sales, consulting practice and end to end delivery of Analytics Projects in Retail, Digital and Public Sector.

MEGA software suite, provides capabilities for Business Process Analysis (BPA), Enterprise Architecture (EA), Application Portfolio Management (APM) and Governance, Risk, and Compliance (GRC). Recognized as a leader by international analyst firms such as Gartner and Forrester, and also by few local analysts; MEGA is the only company in the market today that integrates enterprise architecture, business process analysis and governance, risk and compliance capabilities.Key Offerings : Business Process Analysis, Enterprise Architecture, IT Planning, System Analysis & Design, GRC, Opertaional Risk Management, Enterprise Risk Management, Consulting services.Key Resposiblities : Business Development & Marketing activities for Mega Software in APAC region, Partner Channel Management.Regions Covered : South East Asia, ANZ and Hong Kong

Informatica Corporation is the world’s number one independent provider of data integration software. Thousands of enterprises worldwide depend on Informatica data integration, data quality, and big data solutions to access, integrate, and trust their information assets residing on premise and in the Cloud.Record Annual Revenues of $811.6 MillionFounded in 19932690+ EmployeesKey Responsibilities : Cold Calling, Lead Generation, PipeLine Development and Management, Participate in marketing events, Campaigns, marketing Collaterals, Webinars, Networking with CXO level people, Multiple Mapping of Accounts, Opportunity Identification and Qualification, Requirements Gathering.

Business & Decision is an international Consulting and Systems Integration (CSI) company. As a leader in Business Intelligence (BI), Customer Relationship Management (CRM), and a major supplier of services for e-Business and Enterprise Information Management (EIM), Business & Decision contributes to clients' success by driving maximum business performance. With a reputation for functional and technical expertise, supported by strategic partnerships with all of the key technology vendors, Business & Decision is equipped to deliver the best solutions for clients' technical, analytical and business needs.237.1 M€ revenue in 20102800 collaborators3 Major activitiesA presence in 19 countriesKey Responsibilities: Cold Calling, Pipe Line Development, Account Management, Identifying Opportunities, Multiple Mapping of Organizations, PR with CXO level People,Requirements Mapping, Responding to RFP/RFI, Solutions: ERP ( Oracle, MS Dynamics), Sharepoint, QlikView BI Tool, Life Sciences Computer System Validation

Newgen Software Technologies Limited is the market leader in Business Process Management (BPM) and Enterprise Content Management (ECM), with a global footprint of 850 installations in over 40 countries with large, mission-critical solutions deployed at the world's leading Banks, Insurance firms, BPO’s, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers.Key Responsibilities:Global Business Development, Cold Calling, Pipe Line Development, Account Management, Identifying Opportunities, Multiple Mapping of Organizations, PR with CXO level People,Requirements Mapping, Responding to RFP/RFI, Negotiation, Collections.Solutions: BPM & DMS, SAP & Core Banking Add-Ons

Impact of Software Solutions On Global Banking and Insurance Sector: Analyze the Global Banking and Insurance Software Market and the shift from Legacy Systems to Packaged Software. SWOT Analysis of Top Ten Core Solutions and Solution Providers.