Lara Reed Email & Phone Number

St. Louis, Mo

Pan Galactic Digital is a marketing agency specializing in data-driven marketing. We let the numbers do the talking when it comes to developing and executing digital strategy. Our services include organic search (SEO), paid search (SEM), content marketing, lead generation, email marketing, creative concepting and design services, social media strategy, and influencer/blogger programs. Clients span myriad industries of both B2B and B2C, including financial, health, industrial, environmental, ag, education, tech, CPG and entertainment.

Greater St. Louis Area

Managed the Purina, Petfinder and Petcentric accounts, and led a team of six team members on-site at the offices of client Nestle Purina in St. Louis, Missouri, and liaised with the balance of the team and agency in New YorkFocused exclusively on digital strategy and execution, with a strong emphasis on social media, real time creative and content marketing

St. Louis, Missouri

Managed account service teams for clients Schwan’s Consumer Brands and SeaWorld Parks & Entertainment; cultivated and grew client relationships, developed retainer agreements, set project estimates, managed client brand budgets; worked closely with creative team to ensure integrated, strategic creativeExecuted advertising (TV, print, digital, outdoor and radio) and consumer promotions, developed positioning for brands, determined brand ‘hero’ (target) profiles, and led integration of multiple agencies’ (PR, media, event, etc.) work on behalf of client

St. Louis, Missouri

Core team member in global launch of Grey Goose vodka; developed international brand guidelines, advertising, secondary packaging and retail design for Duty Free channelEstablished new brand identity and positioning for Bissinger’s Handcrafted Chocolatier; developed retail, packaging, catalog, print and digital creativeParticipated in product development and positioning strategy sessions for Bacardi Innovations group Specialized in the marketing of luxury goods and other high end brands; provided insights and ensured best practices across the agency

St. Louis, Missouri

Provided strategy and oversight for all donor initiatives, focusing on the institution's Annual Fund; managed segmented direct mail campaigns, individual major gift solicitation, and staff and volunteers for annual 600-­‐person benefit event

St. Louis, Missouri

Conducted planning and research on behalf of current and potential clients; piloted focus groups, implemented survey research, and executed other information- and data-gathering techniques to determine strategic insights and opportunitiesSupervised Dreyer’s/Edy’s Ice Cream account team; executed consumer and trade programming for nine ice cream brandsServed as agency consultant on integration of digital into marketing programsPromoted four times

Washington, Dc

Managed political development programs and/or was a member of election observation delegations in Russia, Ukraine, Moldova, Indonesia and Burma; spent six months in Cambodia supervising local staff of eightDrafted grant proposals, budgets and work plans; briefed and coordinated travel for volunteers

Washington, Dc

Conducted legislative research for Senate staff and managed constituent communications

B.A., Political Science: International Relations; French

Education record