A thinker, planner and doer of business strategies, with a knack for analysing and optimising processes. I'm all about finding clarity in a business, from identifying what makes them remarkable and how they should present themselves, to giving their sales and marketing a clear direction through strategic go-to-market roadmaps, from building better visibility of the data to analysing what works and what doesn’t end to end.I thrive in making change happen and get excited about implementing new ideas. A personality test defined me as a "catalyst", because I feel energised by mobilising and inspiring other people to get things started. I especially enjoy getting new projects off the ground and putting ideas into motion. My colleagues always tease me that my favourite thing to say in meetings is "we need an action plan". I live for those moments when you analyse all the data, gather everyone's ideas, consider all the scenarios, and everything suddenly clicks into place. I'm all about the big picture and zooming out, as well as crafting big plans and roadmaps to get to the final destination.Particular areas of interest to me in marketing include inbound and content, SEO, sales enablement, CRM, marketing automation, tech stack analysis and reporting solutions.I love playing devil's advocate, bringing an alternative prospective to any situation and considering all options. My life is planned out in spreadsheets, and all my big decisions are made by creating multiple tabs in Excel, each one with a different scenario or variant that needs to be taken into account. I am that classic eternal optimist, glass-half-full person, and I have a constant belief that things will work out. I prefer not to accept the way things are usually done, as I love to see how I can make things more effective.I am restless when I get a new idea in my head, constantly starting something new alongside my full-time job as Strategy Director at Purple Frog. Some side-hussles I have started up in recent years went from selling hand-printed babygrows, to growing micro-greens to sell at markets, to starting an Instagram account all about family cooking.