Reed Miller Email and Phone Number
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Marketing leader with 15+ years of experience across digital marketing, consumer branding, marketing technology, analytics, creative development, and e-commerce.
Nestlé
View- Website:
- nestle.com
- Employees:
- 198363
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NestléSeattle, Wa, Us
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Shopper Marketing ManagerNestlé Coffee Partners Apr 2024 - Present -
Senior Brand Manager, Content & Performance MarketingMaterne North America - Gogo Squeez Mar 2022 - Jul 2023New York, New York, Us- Oversaw communication strategy, content and execution for all consumer facing marketing, driving over 4 billion impressions for the $800MM snack brand.- Managed 7 agencies, 3 direct reports (PR, Social, Web, Experiential, USSF Partnership), and contributed to 24% year-over-year sales growth in 2022.- Directly managed $9MM in retail media, driving 18% incrementality across Walmart, Kroger, and Amazon.- Led marketing budget planning for 2024 and championed communications between marketing, sales, and demand planning. -
Senior Brand Manager, Performance MarketingMaterne North America - Gogo Squeez Nov 2021 - Mar 2022New York, New York, Us- Restructured the brand’s retail media and social media strategy, which brought in new agency partners and led to a $10MM increase in ad attributed sales while reducing the media budget by 11%.- Results led to promotion and leadership of a consumer marketing team with 3 direct reports.
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Senior Brand Manager, Ecommerce And DigitalRoar Organic Mar 2021 - Nov 2021Bethlehem, Pennsylvania, Us- Managed the digital strategy, media execution, e-commerce P&L, marketing budget, and performancemeasurement for the brand.- Owned the day-to-day media strategy and optimization across Amazon Ads, Instacart, GoPuff, CitrusAd, Ibotta, Facebook, Instagram, Google Ads, and Pinterest.- Led the digital transformation and e-commerce restructure of ROAR Organic’s brand, coinciding with the brand’s relaunch into the natural retail channel with new packaging.- Relaunched ROAR Organic on Amazon as a seller account using a blended FBA/FBM model, generating+102% year-over-year sales growth. -
Brand Manager, E-Commerce (Dtc, Amazon, Online Grocery)Mcilhenny Company Mar 2020 - Mar 2021Us- Directed the online sales, P&L, and marketing strategy for online grocery, Amazon, and DTC, driving a 56% increase in DTC contribution margin in 2020 and 70% increase in Amazon sales.- Generated $2.1MM+ in retail sales and a 628%+ ROAS in retail media.- Worked directly with the Chief Sales Officer and regional sales managers to develop account level P&Ls and marketing plans to support growth at retail. -
Brand Manager, Social And DigitalMcilhenny Company Jul 2016 - Mar 2020Us- Directed all US digital marketing operations for TABASCO® brand including online advertising, creativedevelopment, social media, web, marketing technology, CRM, analytics, and online shopper marketing.- Managed 5 agency relationships (social, web, media, shopper, and PR) with a multimillion dollar annual budget.- Replatformed TABASCO.com and relaunched social media properties with TABASCO’s Flavor Your World campaign, driving a 122% increase in brand impressions, and reducing agency fees by $2MM.- Owned and executed programs with marketing partners such as Avocados from Mexico, Smithfield Foods, HelloFresh, Collective Bias, Fooji, Ibotta, Blis, Quotient, Vudu, Roundel, and social media influencers.
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Engagement ManagerPercolate Inc. Nov 2015 - Jul 2016New York City, Ny, Us- Managed $3 million accounts, 2 direct reports, and 31 key brand accounts, including Anheuser-Busch InBev’s portfolio, IBM, Bose, McCormick & Company, Comcast, Loews Hotels, and Johnson & Johnson.- Developed business processes and strategies for clients and partners to build, organize and implementcomplex digital marketing programs into the Percolate platform, such as Budweiser’s global content strategy. -
Digital Specialist, Marketing & Consumer ConnectionsAnheuser-Busch Inbev May 2014 - Nov 2015Leuven, Be- Led digital reporting and social listening for the Bud Light brand family, Shock Top, Stella Artois, craft brands, experiential events, and competitive brands.- Analyzed raw data sets from Facebook, Twitter, YouTube, Instagram, Google Analytics, Brandwatch, and a CRM database to identify consumer trends and brand insights.- Created ABI’s competitive digital reporting practice which analyzed and provided insights into best practices for digital architecture and strategy for best-in-class food and beverage brands.- Spearheaded ABI’s partnership with the Untappd mobile beer app (3M users) and oversaw the launch of 7 promotions from concept to execution, reaching over 6MM impressions- Launched Bud Light’s NFL #MyTeamCan community management strategy which included the production of 40+ GIFs, brand messaging, and over 1M in organic impressions during the 2015-2016 season. -
Senior Analyst, Community ManagementAnheuser-Busch Inbev Oct 2013 - May 2014Leuven, Be- Led social media consumer engagement strategy on Facebook, Twiner, and YouTube for all Anheuser Busch US beer brands, including Budweiser and Bud Light.- Managed social content production and Facebook paid media strategy for the Draftmark brand andexperiential marketing attractions (Brewery Tours, Biergarten, and Grant’s Farm).- Developed ABI’s best practices for identifying brand and category influencers on social media.- Managed consumer response and influencer social monitoring for Budweiser’s “Puppy Love” Super Bowl commercial (USA Today Ad Meter Winner).- Routinely met with Bud Light Platinum’s AOR to edit and review monthly Facebook content.
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Brand CoordinatorAnheuser-Busch Inbev Dec 2011 - Oct 2013Leuven, Be
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AnalystAnheuser-Busch Inbev Nov 2009 - Dec 2011Leuven, Be
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Brewery ExperiencesAnheuser-Busch Inbev Sep 2008 - Nov 2009Leuven, Be
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Intern, Radio Disney Am 1260The Walt Disney Company May 2007 - Aug 2007Burbank, Ca, Us
Reed Miller Skills
Reed Miller Education Details
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Saint Louis UniversityCommunication
Frequently Asked Questions about Reed Miller
What company does Reed Miller work for?
Reed Miller works for Nestlé
What is Reed Miller's role at the current company?
Reed Miller's current role is Amazon Marketing @ Nestle Coffee Partners | 15+ Years Brand Marketing | ex-Bel Group, ex-Tabasco, ex-ABInBev, ex-Disney.
What is Reed Miller's email address?
Reed Miller's email address is rm****@****oar.com
What is Reed Miller's direct phone number?
Reed Miller's direct phone number is +121222*****
What schools did Reed Miller attend?
Reed Miller attended Saint Louis University.
What are some of Reed Miller's interests?
Reed Miller has interest in Music Festivals, Music Marketing, Art, Periscope, Digital Start Ups, Youtube, See 7, Meerkat, Digital Marketing, Reddit.
What skills is Reed Miller known for?
Reed Miller has skills like Social Media, Marketing, Digital Marketing, Integrated Marketing, Social Networking, Facebook, Creative Direction, Strategy, Management, Marketing Strategy, Sales, Marketing Communications.
Who are Reed Miller's colleagues?
Reed Miller's colleagues are Aldo Borges, Ajay Sarkar, Selene Coronel, Collucci,raquel,sao Collucci, Gregory Compere, Islam Tharwat, Saoudi Amine.
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