Reef Fakhouri Email & Phone Number

Amman-Jordan

- Collaborated in the concept design and development of a social venture/community-based learning space integrating local seasonal food, critical dialogue, and co-created learning towards collaborative problem solving and action.- Handle the logistics, administrative work and financials for the company.- Create, design and implement the communication/marketing material for Taghmees (online & offline).- Design experiential learning environments, activities, and tools to engage a wide diversity of community members and participant learners in acquiring a range of competencies (knowledge, skills, attitudes, behaviors, awareness, language), using multiple learning mediums such as taghmeeseh (community learning circles), tejwal (learning journies), and mujawara (learning retreats) in different areas around Jordan . www.taghmees.org

Amman-Jordan

- Developed and maintained RSCN brand portfolio including all brands and sub-brands attached to RSCN.- Spearheaded the development of marketing strategies and plans.- Conducted quantitative and qualitative research to evaluate RSCN’s different facilities and products.- Prepared and implemented promotional strategies and marketing campaigns. - Followed up on development and production of all promotional material. - Developed and prepared annual work plans and budgets for Marketing Section. - Managed marketing team, assuming all tasks and responsibilities including hiring, supervising, motivating, developing, and evaluating performance of marketing staff.- Participated in setting the price of finished goods.- Participated in promoting the philosophy and corporate image of RSCN within and outside the organization.

- Handle the marketing plans for Ajloun projects “House of Calligraphy“ and “The House of Biscuits”. - Conduct product positioning and brand research exercises in order to identify new potential markets for RSCN reserves, eco-lodges and the natural handmade products.- Work on developing and executing marketing plans and events for RSCN facilities, products and environmental days.- Generate innovative ideas and work on low budget campaigns.- Supervise and manage the design team and make sure that all of the deliverables adhere to RSCN brand identity and objectives.- Social media networks moderator.or.

(Brand Consultants & Design House) Brand, Information & Digital Architects- Overall management of projects while working closely with clients to define project requirements. The last project I worked on was “Branding Amman City”; I was the key person handling all the work between the company and the municipality. Other projects include: Branding for Ahli Bank.- Involvement in the design and creation of the company’s brand identity, marketing, advertising & communication materials.- Involved in branding sessions and strategic decisions.- Performed project research tasks (Qualitative, brand perception & competition performance).- Prepared brand research & brand strategy presentations.- Established & and updated project plans with actual & forecast.- Led, managed and motivated the creative team and acted as a liaison between clients and the internal creative resources.- Assisted & trained the new employees at the office.

- Planned, implemented & coordinated the media activities (ATL, BTL & PR) for set of clients (Mainly Jordan telecom group).- Formulated broad media strategy for brands in line with the marketing objectives of the client to achieve the desired media objectives in the cost – efficient manner.- Monitored competitive activity and kept a hand on the consumers pulse. Recommended media solutions that met the client marketing objectives.- Carried out post evaluation analysis for all communication campaigns to assess if media objectives had been met.- Ensured post campaign invoicing with supporting documents and expeditures to client in time.- Attended management & staff meetings to coordinate work internally & externally. - Coordinated the work with the different media vehicles and the company’s regional and international offices.

Ma, International Marketing

Random Courses, I Took Courses In: Organizational Behavior, Managerial Economics, Marketing Management And Financial

Ba, Journalism And Mass Communication

And minor English language

High School, Tawjihi