Reel Dafaalla Email & Phone Number

Sudan

• Defined operational KPIs, ensuring data integrity for adherence to targets/standards and company strategy. • Create interactive dashboards and reports that communicate insights to stakeholders using different tools such as Power BI, Excel & PowerPoint.• Improved customer journeys and operational process through data-driven analysis, ensuring a comprehensive understanding based on accurate, statistically robust data. • Collect customer data from different data sources ensuring Data integrity and usability, and collaborate with key stakeholders to resolve data issues and obtain agreement.• Analyzed new data products to drive industry trends and enhanced customer satisfaction. • Assist with finding trends and relationships in Customer data to help identify initiatives contributing to strategic planning.• Implemented change management strategies, incorporating Voice of the Employee (VOE) and Voice of the Customer (VOC), tracking Net Promoter Score (NPS) measures for customer experience. • Develop data policies, procedures, automations and process flows to document each step required in the generation of deliverable reports.• Team lead for three junior data analysts.

Sudan

• Successfully implemented and transitioned numerous commercial products, services, and promotions, aligning solutions with business demands and technological roadmaps.• Ensured the integrity and functionality of all deliverables by validating design and testing against stringent standards.• Engaged in technical discussions with both internal and external stakeholders, customizing solutions to optimize business benefits.• Conducted thorough reviews and approvals of solutions, designs, and analyses, ensuring alignment with business objectives.• Managed the change lifecycle effectively, minimizing service disruptions and maintaining operational excellence.• Coordinated resources for the deployment of major releases, achieving goals within set timeframes and quality standards.• Maintained detailed documentation of Configuration Items and their relationships, crucial for the delivery of new services.• Performed comprehensive technical tests, ensuring the reliability and efficacy of new services and solutions.

Sudan

• Authored complex SQL statements and PL/SQL procedures, enhancing database processing capabilities for business logic.• Designed and delivered a range of reports (Ad hoc, daily, weekly, monthly) to various business units, facilitating informed decision-making.• Developed user-friendly Dashboards and SMS services, enabling customers to effectively track and analyze their KPIs.• Implemented advanced data quality enhancement techniques, ensuring the accuracy and reliability of business intelligence data.• Spearheaded the design, development, and support of ETL processes using OWB tools, automating data flow for increased efficiency and accuracy.

• Managed and improved billing module processes, focusing on enhancements that elevated customer satisfaction.• Oversaw the operation of MTN’s billing system, ensuring efficient, accurate, and timely billing for a vast customer base.• Conducted regular and ad-hoc reporting on the billing system, providing critical insights into operational performance.• Ensured operational stability and data integrity by performing comprehensive reconciliation procedures across network elements.• Provided first-level support for all Billing system stakeholders, resolving issues promptly and effectively.• Led the Development Team, overseeing task allocation and performance according to defined KPIs, driving team efficiency and productivity.• Administered user access for all Billing System components, ensuring secure and appropriate access control.

Master'S Degree, Business Information Systems

Bachelor'S Degree, Statistics And Computer Science