There is an art to organizing information so that the most compelling details rise to the top, and that’s what I do best. I take a data-driven approach to figure out what matters and why, then use this information to build structure and efficiency. I believe competitive analysis is key to staying relevant and good communication is foundational to strong creative work. I take a calm, positive approach to my role as a creative partner by always trying to see the best in people. No matter how stressful the situation, getting frustrated solves nothing. But, stepping back and solving for the root of the issue does. I've learned to approach each new project and partnership with curiosity, flexibility, and a willingness to adapt to make the most of time & resources available. In the end, understanding the business and what success looks like for the company is key to making the right content choices.****My multimedia experience has equipped me with a deep understanding of SEO best practices, content management systems, and analytics tools. ****I’m adept at crafting compelling narratives that resonate with target audiences and align with brand voice. ****I have a keen eye for detail and a commitment to delivering high-quality content that meets both strategic goals and audience needs.****I’ve built and maintained editorial calendars across multiple publishing platforms. Knowing what publishes where & who is involved is key to team planning and resource management ****I’m experienced managing teams and budgets to plan and produce work that results in successful KPIs**** I’ve directly managed freelance writers, video editors, motion graphics artists and internal creative teams. I also have experience partnering with external agencies to delivery creative work **** I’ve lead multiple cross-functional campaigns to deliver complex projects from ideation to completionSpecialties: video content & trends, creative & community management, content strategy, social media strategy, cross-functional leadership, managing creative teams, project management & communication, resource management, scheduling and work back plans