Created by Reema Khan and Mosin in 2003, the Trendz Beauty Group is recognized as the pioneer of well-known beauty concepts and one of the leading forces in the beauty services business. Maintaining its family owned heritage, today the group specializes in the retail sale of beauty services and products and is expanding its footprint via franchising of its service concept stores and distribution of beauty brands. With a presence in 2 major countries and the management of over 80 retail outlets, a passion for building concepts and brands is our very essence.Understanding market specifics and consumer preferences, concept and brand building is at the pulse of every activity. From a strong network of retail in the US , local and regional distribution in India to the creation of retail destinations, the Group’s adaptable approach ensures each concept flourishes within the local and regional context.Today a team of 400 + highly skilled and dedicated people are an extension of the Trendz family, to which the group attributes its over 12 years of success. Professionalism and passion paralleled by the values of respect, excellence and entrepreneurial spirit, are the trademarks of the Trendz Group.

In her youth,Reema Khan believed that all things are possible.With the success of her brow bar concept,Reema took the brow artistry experience to the next level and expanded her brow bar concept to the next level of beauty - the makeover bar experience - In 2009, Reema decided to expand her beauty influence by creating brow powders that met the same standard of excellence met by the services her brow bars provided.At that moment ,Reema Beauty was born.Her concept of bringing the bold vibrance of her native land and the pursuit of emboldening every women to live and embrace their own beauty has grown into a cosmetic line that truly celebrates women and where everyone is be youthful.Reema continues her pursuit to build this blossoming brand while spending time with her family.She is also committed to shining a bright light onto the world through her charity initiatives and philanthropic efforts.In the deepest recesses of her heart is a spirit to give back to the others

To provide the beauty consumer an opportunity to indulge in her beauty by offering essential makeover services like brow shaping, makeup application, lash extensions and hair styling in a beautiful atmosphere to enhance and reconnect with their beauty.Provide an opportunity for the consumer to experience and learn about beauty products that work well for them at fraction of the cost.Create a Membership driven repeat business model aiming to achieve 2500 to 3000 beauty members per location for brow, makeup and lash servicesTo offer savings to the budget conscious guest on services and products when subscribing to the membership program.Offer free beauty consultation and compelling value based makeover services (brows, makeup and hair styling).Convert daily customers to pre paid memberships for makeup and brow services as there is a huge demand for premium beauty services at a reasonable price.Generate product sale by demonstrating the makeup products to all our guests utilizing our complete beauty experience strategy.

Reema Khan, s.h.a.p.e.s’ founder and CEO, owned salons and spas in India before moving to the US in 1996. In 2003 Reema opened her first beauty salon. Inspired by the women who would drive from the suburbs to the North Side of Chicago to have their eyebrows threaded at her salon, Khan, a licensed cosmetologist, said she decided to open her first s.h.a.p.e.s Brow Bar at a local mall.Reema and her husband Mohsin saw an opportunity to increase sales by setting up Brow Bars in malls to meet more of their potential customers where they frequently shopped. Since opening that first bar in 2004, s.h.a.p.e.s has grown to 75 locations in seven states. Reema has since expanded to a franchising program with over 15 franchise locations in the US.The company provides complete startup support, including assistance in selecting the right mall location, a confidential operational and systems manual, marketing support and branding promotions, plus access to a “corporate brand bank” that includes a grand-opening campaign. The company also assists with guidance in hiring, staffing and training as well as IT support. Visits from field support representatives are part of the package, plus meetings, teleconferences and workshops that are held “to keep our franchisees informed and ahead of market needs,” Reema says. “Franchisees also receive a state-of-the-art computer system and software application designed for franchisees of the Shapes concept. And a listing on the company’s main website, as well as marketing support and branding promotions throughout the year. We’re looking for entrepreneurs who want to be part of a cutting-edge niche concept in the booming $65 billion beauty industry.”“There is tremendous potential in this industry,” Reema adds. “Threading is still in its infancy. Only about 10 percent of potential customers are using threading. But the number is growing all the time. We’ve developed a niche concept that’s an amazing business opportunity.”