Led public relations and external communications in Alghanim Industries.Worked with Alghanim Industries brands on events and campaigns.Managed shareholder related media exposures and CSR projects.Was a member in the Change Management Committee that facilitated the move to the new HQ in Al Hamra Tower.Managed several projects related to crisis communication, and worked on perception and reputation management projects.

In the PR division (Impact Porter Novelli), and in the Digital Marketing and Social Media department:Developed strategies and campaigns for clients on Investor Relations, CSR, and Media Relations, Social Media Management.Provided consultancy for reputation management. Created press and social content for clients in automotive, retail, and home furnishing.Worked on pitches for new businesses. Namely in the banking, telecom, healthcare, and petrochemicals sectors.

Led financial thought leadership projects, regulatory disclosures, financial calendar management, and worked on corporate and financial communication, as well as economic research writing and editing for clients.Also managed non-financial PR campaigns and communication initiatives for different clients, namely Kuwait National Assembly, and the Women Cultural and Social Society.